IGCC President Benita Johnson of Home Chef became involved in the incentive industry 16 years ago, when her role included managing the B2B Gift Card program. She learned of the IP credential during her first IMA Summit, and immediately became interested as she wanted to further her career development with a certification that supported her area of expertise. Benita said the process of earning her IP was simple and thorough and she was able to better understand application of gift cards to different incentive programs. For anyone else considering getting their IP, she encourages them to go for it! After earning her IP, Benita continued her credentialing by acquiring her Certified Professional of Incentive Management, CPIM.