Excellence Awards


The IMA Excellence Awards (formerly Circle of Excellence) identify and recognize outstanding examples of incentive programs, products and services that are designed and executed by our members.
Excellence Awards honor both the company and the incentive marketing partner for the development and delivery of their program, product or service. Any member of IMA is eligible to submit a nomination for consideration. The IMA member must have direct involvement with the project nomination. An IMA member may submit entries for as many as they qualify for.

Watch 2020 Awards Ceremony

Look out for 2021 nominations coming soon!

There are 10 Excellence Award categories for your consideration:

Excellence in Sales Incentives
Excellence in Consumer Promotion
Excellence in Dealer/Distributor Incentive
Excellence in Employee Incentive Program
Excellence in Merchandise in an Incentive Program
Excellence in Travel in an Incentive Program
Excellence in Gift Cards in an Incentive Program
Excellence in Recognition
Excellence in Social Responsibility
Excellence in Innovation & Technology


The judging criteria is based on:

  • Objectives of program/promotion
  • Target audience & strategy
  • Implementation & creativity
  • Results & evaluation

nominate today