Circle of Excellence


The Circle of Excellence (COE) is IMA’s yearly awards program. It is established to identify and recognize outstanding examples of incentive programs that are designed  and executed by our members. IMA honors both the company and the incentive marketing partner for the development and delivery of their program which motivates their employees and wins customers. The Circle of Excellence recognition ceremony is held annually at the IMA's Summit. There are three categories: Overall Circle of Excellence, Recognition, and Social Responsibility.

Overall criteria for all three Circle of Excellence categories:

  • Any member of IMA is eligible to submit an incentive program case study for consideration.
  • The IMA member must have direct involvement with the project nomination.
  • An IMA member may nominate as many entries as they qualify for.
  • A company will not be eligible to win more than one award in any given category.
  • Entries must be for programs that ended within the designated award year (January 1 - April 1).


2018 Circle of Excellence Awards program now open. Applications are available for download below. Deadline to submit applications is Monday, April 16, 2018. Email MacKenzie Farah-Frick at with any questions. 

Categories & Applications

Overall Circle of Excellence Award Program

Evaluated based on:
1. Program creativity
2. Program execution
3. Program results

Circle of Excellence Recognition Award

Evaluated by creative approach and unique elements utilized in:
1. The development of the strategy
2. Significance of each criterion and/or
3. Best practice in carrying out goals and objectives of the organization
4. Degree to which the program provided measurable results and contributed to overall success of the organization

Circle of Excellence Social Responsibility Award

Evaluated based on three key areas:
1. Corporate citizenship
2. Supply chain policies
3. Industry leadership

Congratulations, 2017 Winners! (read full details)

Category: Consumer Offer / Branding Program / Customer Loyalty Award
Winner: Power2Motivate with client PFU Limited – A Fujitsu Company

Category: Dealer Distributor Incentive Awards
Tied Winner: HMI, Inc. with client Eaton Corporation
Tied Winner: Incentive Solutions Inc. with client Ferguson, A Wolseley Company

Category: Employee Incentive Programs
Winner: Solterbeck with client Optus

Category: Sales Incentives
Winner: Power2Motivate with client PFU Limited – A Fujitsu Company

Category: Social Responsibility
Winner: Lyoness Management Americas, Inc.

Category: Recognition Program Award
Winner: Solterbeck with client Westpac

Previous Winners

2017 IMA Circle of Excellence Award Winners

2016 IMA Circle of Excellence Award Winners

2015 IMA Circle of Excellence Award Winners  

2014 IMA Circle of Excellence Award Winners

2013 IMA Circle of Excellence Award Winners

7/23/2018 > > 7/25/2018
IMA Summit 2018

7/24/2018 > > 7/26/2018
ASI Show Chicago 2018

10/1/2018 > > 10/4/2018