Purchase Principles of Results-Based Incentive Program Curriculum

The Principles Curriculum and IP Course Video are available online to IMA members at no charge by clicking here.

Just imagine… a publication that was developed to help incentive industry professionals, and those organizations interested in learning more about the field of incentives, to understand and apply incentive program principles.

…a manual filled with numerous articles, studies and white papers that have been consolidated and organized for your use.

… a source book that will help incentive program practitioners in formulating and implementing successful incentive programs of the future.

… a signature curriculum that engages you through the use of real-life information and relevant research – all packaged in a user-friendly presentation.

That‘s what‘s featured in the revised and expanded Principles of Results-Based Incentive Program Design (Principles).

Principles is the foundation of the Incentive Marketing Association‘s (IMA) certification program and Incentive Professional (IP) designation. The content in Principles functions as the key resource to your mastery of a 100-question Exam that leads to IP designation, and the first of three steps to certification (CPIM) status.

Principles also now functions as a productive instrument to help incentive and industry professionals APPLY the information featured in the Principles Curriculum Resource to real-world situations. You will find that the content in the Nine Chapters and Appendix:

  • is important and immediately applicable
  • relates to our daily activities
  • features real business situations
  • highlights real experiences


Just imagine… how successful you can become with this vital knowledge at your fingertips.

Based on the latest research on incentive and recognition programs and employee and customer motivation, this curriculum is relevant for incentive professionals who specify, design, implement and/or advocate incentive and recognition programs as a means of improving performance.


Non-Members may purchase the complete Principles Curriculum and IP Course Video for a one-time fee of $75 by contacting Emily Johnson at the IMA Office.

There is no charge for current IMA Members. If you are a member of IMA, please click here to access the Principles Curriculum and IP Course Video (member login is required).

IP Curriculum Resources