Principles of Results-Based Incentive Program Design

Individuals may earn an IP designation successfully passing the IMA's "Principles of Results-Based Incentive Program Design" examination. The exam consists of 98 multiple-choice and essay questions. You must also take this exam before completing your CPIM designation.

The IMA offers curriculum which includes a downloadable Principles of Result-Based Incentive Program Design Source Book, a web page of 30+ resource documents, and a video file of an instructor teaching an in-person course offering. A classroom style instruction + exam  is also available to purchase yearly at the Summit.

Cost of Curriculum

The website-accessible Principles curriculum is available for free to IMA members. Log in and view the Principles of Result-Based Incentive Program Curriculum and IP Video

Non-members can purchase the materials for $75.

How to Purchase Curriculum (for Non-Members)

Non-Members may purchase the complete Principles Curriculum for a one-time fee of $75 by contacting Emily Johnson at the IMA Office. 

The curriculum can also be purchased while registering for the Principles of Results Based Incentive Program exam. The exam is $150 for IMA members and $300 for non-members. The exam is available online year round or in person at the Summit. To register, complete the Incentive Professional (IP) Exam Registration Form.


Curriculum Details

Just imagine… a publication that was developed to help incentive industry professionals, and those organizations interested in learning more about the field of incentives, to understand and apply incentive program principles.

…a manual filled with numerous articles, studies and white papers that have been consolidated and organized for your use.
… a source book that will help incentive program practitioners in formulating and implementing successful incentive programs of the future.
… a signature curriculum that engages you through the use of real-life information and relevant research – all packaged in a user-friendly presentation.

That‘s what‘s featured in the revised and expanded Principles of Results-Based Incentive Program Design (Principles).

Principles is the foundation of the Incentive Marketing Association‘s (IMA) certification program and Incentive Professional (IP) designation. The content in Principles functions as the key resource to your mastery of a 100-question Exam that leads to IP designation, and the first of three steps to certification (CPIM) status.

Principles also now functions as a productive instrument to help incentive and industry professionals APPLY the information featured in the Principles Curriculum Resource to real-world situations. You will find that the content in the Nine Chapters and Appendix:
  • is important and immediately applicable
  • relates to our daily activities
  • features real business situations
  • highlights real experiences

Just imagine… how successful you can become with this vital knowledge at your fingertips.

Based on the latest research on incentive and recognition programs and employee and customer motivation, this curriculum is relevant for incentive professionals who specify, design, implement and/or advocate incentive and recognition programs as a means of improving performance.