IMA Designations And Accreditations

Enhance your professional standing in the incentive industry by earning your Incentive Professional (IP) designation and next your Certified Professional of Incentive Management (CPIM) certification.

Simply said, certification sets those with the credential apart, or above, those without it. For some, achieving certification will become a professional goal - a way to test knowledge and to measure it against one’s peers. Others will see certification as an aid to be noticed and recognized as an industry leader and an acknowledged expert in the incentive field.

Incentive Professional (IP)

The Incentive Professional (IP) designation is the first step to getting your CPIM designation.  Individuals may earn their IP by registering for, and successfully passing the IMA's "Principles of Results-Based Incentive Program Design" examination. The exam consists of 98 multiple-choice and essay questions. The IP exam is $150 for IMA members and $300 for non-members. Also available is the Principles Curriculum; free for members and $75 for non-members.

Certified Professional of Incentive Management (CPIM)

IMA's Certified Professional of Incentive Management (CPIM) designation acknowledges incentive professionals who demonstrate the knowledge and leadership essential to succeed in the incentive industry. The CPIM application for new applicants and those renewing is $100 for IMA members and $250 for non-members.

As the CPIM program becomes more established, the IMA certification will afford individuals a competitive advantage in a competitive marketplace. Most important, achieving and maintaining the CPIM shows that the individual has accepted the challenge to stay informed of new developments in the field and to ever-increase their knowledge of incentive marketing.

IMA would also like to thank and acknowledge Barbara Hendrickson, CPIM and the entire Certification and Professional Education Committee for reviewing and updating the curriculum, materials, and processes regarding the IMA designations.