Putting the ‘Person’ in Personalization of Incentive Campaigns

Episode 14 • March 25, 2025

Motivation Insiders · Putting the ‘Person’ in Personalization of Incentive Campaigns

Subscribe and listen to Motivation Insiders on your favorite streaming platform

Businesses are embracing personalization in all aspects of what they do. Mark Abraham and David C. Edelman, authors of a book on the subject, state “We believe that personalization will be the most exciting and most profitable outcome of the emerging AI boom – but only for companies that make it a strategic focus.” In this episode, we hear how one provider of incentive and engagement programs is incorporating personalization into their services, and what the upside can be.

Featured Speakers

Andrew Solomon, Achievement Awards Group

Andrew Solomon is client strategy director of Achievement Awards Group, a South African-based provider of employee engagement and recognition programs. He focuses on "all things client related," whether working on marketing campaigns or solving client challenges. Andrew has worked in technology for over 30 years, and has a background in technology, development, gamification, marketing and design. Andrew has a keen interest in behavior science, particularly in the business challenges that stem from a new generation of workforce with completely different ideas, values and perspectives.

Follow Andrew on LinkedIn.