How Does Your Incentive or Loyalty Program Measure Up?

New benchmark study from the IESP reveals expectations for program success

 Sales & Marketing Management magazine article by Paul Nolan

Every company that sponsors an incentive or brand loyalty campaign wonders the same thing: How does our campaign measure up to benchmark results? Are there benchmark results?

A new study by the Incentive & Engagement Solution Providers (IESP) was designed to help answer this daunting question. The IESP is a strategic industry group within the Incentive Marketing Association (IMA). We wanted to learn more about the study results, which were previewed at this summer’s IMA Summit, and what it means for the industry going forward.

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IESP board member, Chris Galloway, CPIM, Brandmovers, Inc.

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