IESP Webinar:

Behavioral Approach to Why Cash is Not King

Friday, February 28, 2020
11:00 am - 12:00 pm CT

Held on: February 28, 2020, 11:00 am - 12:00 pm CT 
Presenter: Tim Houlihan, BehaviorAlchemy
Moderator: Brant Dolan, CPIM, Quality Incentive Company

Please join Brant Dolan and Tim Houlihan for an informative session on the application of Behavioral Science. They will share new research that brings a fresh light to why cash is not the motivator that most business leaders think is. It’s an age-old argument for those involved with sales professionals and Brant and Tim will help eliminate some of the misguided opinions.

They will also cover why and how Behavioral Science is trending as a cornerstone for the design process. Behavioral Science is particularly well-suited to demonstrate the value in any prospective program, be it employee, sales, recognition or incentive. 

Tim is positioned to support IESP and IMA in an ongoing manner with more in-depth knowledge pertinent to this topic, and we hope you’ll join the session to learn how applying behavioral science can strengthen your business. 


This webinar is free and for IESP members only. Registration closes Thursday, February 27. 

Tim Houlihan is the founder and chief behavioral strategist of BehaviorAlchemy and is passionate about findings answers to the why-we-do-what-we-do question. His consultancy applies a behavioral lens to improve the lives of workers, customers and policy makers. He is a co-founder of Behavioral Grooves, a weekly podcast with listeners in more than 100 countries. Previously, Tim was Vice President of Reward Systems at BI WORLDWIDE where his responsibilities included a $300 million global portfolio of reward systems and platforms, the behavioral sciences strategist, and was the chief liaison to research partners in universities around the world.