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Principles of Results Based Incentive Program Design
Untitled Document

Are you an IMA Member? If so click here for Members Only Principles content.

Just imagine…
a publication that was developed to help incentive industry professionals, and those organizations interested in learning more about the field of incentives, to understand and apply incentive program principles.

Just imagine…a manual filled with numerous articles, studies and white papers that have been consolidated and organized for your use.

Just imagine… a source book that will help incentive program practitioners in formulating and implementing successful incentive programs of the future.

Just imagine… a signature curriculum that engages you through the use of real-life information and relevant research – all packaged in a user-friendly presentation.

That‘s what‘s featured in the revised and expanded Principles of Results-Based Incentive Program Design (Principles).

Principles is the foundation of the Incentive Marketing Association‘s (IMA) certification program and Incentive Professional (IP) designation. The content in Principles functions as the key resource to your mastery of a 100-question Exam that leads to IP designation, and the first of three steps to certification (CPIM) status.

The exam is available online. Contact Jenna Berge at

Principles also now functions as a productive instrument to help incentive and industry professionals APPLY the information featured in the Principles Curriculum Resource to real-world situations. You will find that the content in the Nine Chapters and Appendix:

  • is important and immediately applicable
  • relates to our daily activities
  • features real business situations
  • highlights real experiences

Just imagine… how successful you can become with this vital knowledge at your fingertips.

Purchase the Principles of Result-Based Incentive Program Curriculum. ($75)
Purchase the Principles Certification 2-Day Video Series.  ($200)

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Based on the latest research on incentive and recognition programs and employee and customer motivation, this curriculum is relevant for incentive professionals who specify, design, implement and/or advocate incentive and recognition programs as a means of improving performance.

Your Certification Information & Guidelines

Item Name Posted By Date Posted
Principles Exam Registration (IP Designation) PDF (23.47 KB) Administration 1/7/2016
CPIM Application PDF (48.1 KB) Administration 1/7/2016
CPIM Assessment Tool PDF (735.85 KB) Administration 9/30/2015
CPIM Renewal Form PDF (201.19 KB) Administration 5/26/2016
FAQ's Link Administration 9/15/2013
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