Building on our mission to provide effective and efficient educational opportunities to the incentive marketing community, the Incentive Marketing Association (IMA) has developed a new designation, Incentive Professional (IP), available to further build marketing professionals’ knowledge - and success for their clients.
This new Incentive Professional designation identifies incentive marketing specialists who can bring well-researched, enticing, and cost-effective incentive programs to businesses as they look for ways to motivate their employees and retain and attract new customers.
Individuals in the incentive marketing industry may earn the new IP designation by registering for, and successfully passing the IMA’s "Principles of Results-Based Incentive Program Design” examination.
The exam consists of 100 multiple-choice questions and an optional essay question. Successful completion of the exam requires the candidate to know the steps in designing, developing, and implementing an incentive program, considerations for sales incentives, employee recognition programs, safety programs, and consumer promotions. In addition, the exam covers use of appropriate award choices, including merchandise, travel, and gift cards / certificates, and knowledge of methods to track and measure program effectiveness.
"Principles takes all of the steps critical to designing effective incentives and recognition for employees, channel partners or consumers, and lays it out in a logical non-commercial manner,” said Louise Anderson, who has earned the IP designation and is president and CEO, Anderson Performance Improvement Co., Hastings, Minn. "I would recommend this curriculum for anyone associated with designing, utilizing, or supporting incentives and recognition in any industry.”
IP recipients may use the "IP" designation after their name, and in business promotion and correspondence materials. In addition, this new designation will be used in IMA print and online directories.