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Fact Sheet

The Incentive Marketing Association (IMA)

  • Business improves when employees and customers are recognized, rewarded and engaged through effectively structured programs with defined goals and proven returns. The Incentive Marketing Association (IMA) is comprised of companies who are leaders in the $76.9 billion incentive industry. IMA is the umbrella organization for suppliers in the incentive marketplace. Founded in 1998, IMA’s membership consists of over 500 individuals and groups engaged in providing goods and services for incentive buyers and suppliers.
  • IMA is the only organization in the field representing every segment of the marketplace including: advertising/sales promotion agencies; consultants, distributors; gift card suppliers; fulfillment companies; incentive houses; manufacturers; national marketing companies; performance improvement companies; representatives; recognition companies, travel specialists and the industry’s major trade publications and trade show managers.
  • IMA is the place to go to find all the expert resources for recognition and incentive programs. Additionally, IMA provides education and information services, publications, conferences and seminars, and research to businesses to help them effectively use incentive programs to motivate employees and customers.
  • IMA is a founding member of the Incentive Performance Center and is a leader in the Incentive Federation, the industry’s government relations organization. It is comprised of several strategic industry groups including the Incentive Gift Card Council (IGCC), the Incentive Manufacturers & Representatives Alliance (IMRA), the Incentive Travel Council, the Incentive & Engagement Solution Providers (IESP), IMA-Canada Council and IMA-Europe Council.
  • Corporate America spends approximately $76.9 billion dollars each year on incentives with $54.4 billion spent on merchandise and gift cards, and $22.5 billion spent on travel incentives.
  • The IMA Code of Business Conduct advocates best practices for members to help avert ethical dilemmas within the industry. The organization also offers an Incentive Industry Certification Program for members to foster high standards of professionalism within the incentive marketplace.
  • Research studies conducted by IMA groups have concluded that incentives can:
    • Increase Productivity
    • Boost Morale
    • Enhance Quality
    • Foster Teamwork
    • Decrease Absenteeism
    • Improve Work Habits
    • Ensure Safety 
    • Reward Loyalty
    • Attract & Retain Quality Employees
    • Engage Participants
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