Capitalizing on Change: Skills for a New Era of B2B Marketing Business leaders face a new constant: Fast-paced changes in technology demand a strategic response. This represents a significant opportunity for B2B marketing professionals, who are uniquely poised to build corporate alliances and develop new approaches that drive success amid these changes. This paper, based on the FORUM’s October 2014 research study Is Your B2B Marketing Department Tapping the Right Talent? by Northwestern University’s Dr. Frank Mulhern, explores these new demands.
Establishing a “Systems Framework” to ensure all critical variables required to drive performance have been exposed. Connecting people to the plan requires a systematic approach when designing Incentive programs. The methodologies and approach discussed in this paper provides a comprehensive “Systems Framework” ensuring that all the critical factors required to drive desired performance have been exposed, considered, built into a “best practice” solution and implemented to create a sustainable solution with the overall objective of achieving the client’s desired results.
Bank On It: Employee Recognition, Rewards can Reap Benefits for Financial Services Industry This executive briefing, based on the companion study, “The Role of Rewards and Recognition in Customer-oriented Citizenship Behaviors,” summarizes the findings from personal interviews and a survey of more than 3,500 branch level employees of a Canadian charter bank regarding their employee recognition programs.
Exploring The Building Blocks Of Employee Lifetime Value (ELTV) This document examines properties shared by Employee Lifetime Value and Customer Lifetime Value, which are explored in further detail in a 45-page research report entitled Employee Lifetime Value: Measuring the Long-Term Financial Contribution of Employees.
This white paper is a summary of a 45-page report entitled Pulling Together: The Increased Role and Impact of People in Organizations by Frank Mulhern, co-founder of the Forum for People Performance Management and Measurement, and Professor of Integrated Marketing Communications and Associate Dean for Research at the Medill School, Northwestern University.
Employee Life Time Value: The Critical Companion To Customer Life Time Value Among other valuable insights, the white paper explains how to view Employee Life Time Value (ELTV) through a Critical Companion To Customer Life Time Value (CLTV) lens via seven key constructs.
Employee Lifetime Value: “The People Impact” On Financial Success This document examines properties shared by Employee Lifetime Value and Customer Lifetime Value, which are explored in further detail in a 45-page research report entitled “Employee Lifetime Value: Measuring the Long-Term Financial Contribution of Employees.”
Relationship between Employee Satisfaction And Hospital Patient Experiences, The This document examines the vital link in the hospital industry between employee satisfaction and the satisfaction and quality of patient care, based on extensive research conducted at a major New York City hospital. The findings are contained in further detail in a 31-page research report of the same title.
Finding the Human Value Connection Through Mission and Community Involvement As part of its ongoing research and analysis into the concept of “Employee Enrichment,” The Forum: Business Results Through People, affiliated with Northwestern University, recently conducted a study to identify the best practices of several companies that emphasize and encourage high levels of human value connection, a key component of employee enrichment. The study consisted of interviews with high-level managers at a number of well known and respected organizations.
How to Make the Shift to a PPMM Strategy This white paper defines the shared central characteristics of organizations that successfully make the shift to a PPMM strategy by integrating their internal and external marketing efforts.
Value and ROI in Employee Recognition: Linking Recognition to Improved Job Performance and Increased Business Value, The This document is an executive summary from the 40-page study, The Value and ROI in Employee Recognition: Linking Recognition to Improved Job Performance and Increased Business Value.
Post-Hoc Measurement and Outcome-Based Measures - Measuring the ROI of Sales Incentive Programs The IRF study summarizes the two methodologies using case studies from companies that have implemented measurable sales incentive programs in the past, and offers insights into understanding the data requirements relative to these two ROI measurement methodologies.
People Performance Management: A roadmap for integrated internal/external marketing A White Paper based on the First Executive Think Tank of Northwestern University's Forum for People Performance Management & Measurement.
The Workforce Model Every Organization Should Use Businesses regularly measure cash flow, revenue, market capitalization, growth and profitability. Now, human capital can be added to the list of regularly measured variables.