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Circle of Excellence

The Circle of Excellence (COE) is IMA’s yearly awards program. It is established to identify and recognize outstanding examples of incentive programs that are designed and executed by our members. 

IMA honors both the company and the incentive marketing partner for the development and delivery of their program which motivates their employees and wins customers.

The Circle of Excellence Recognition Ceremony is held annually at the IMA’s Summit. 

There are three categories: Overall Circle of Excellence, Recognition, and Social Responsibility

Overall criteria for all three Circle of Excellence categories:

  • Any member of IMA is eligible to submit an incentive program case study for consideration.
  • The IMA member must have direct involvement with the project nomination.
  • An IMA member may nominate as many entries as they qualify for.
  • A company will not be eligible to win more than one award in any given category.
  • Entries must be for programs that ended between January 1, 2016 - April 1, 2017.
  • All applications are due April 21, 2017.

Overall Circle of Excellence Award Program

Evaluated based on:

  1. Program creativity
  2. Program Execution
  3. Program Results


Circle of Excellence Recognition Award

Evaluated by creative approach and unique elements utilized in:

  1. The development of the strategy;
  2. Significance of each criterion and/or;
  3. Best practice in carrying out goals and objectives of the organization,
  4. Degree to which the program provided measurable results and
    contributed to overall success of the organization


Circle of Excellence Social Responsibility Award

Evaluated based on three key areas:

  1. Corporate Citizenship;
  2. Supply Chain Policies;
  3. Industry Leadership



Five IMA member companies and their incentive partners took home awards for outstanding successful customer and employee incentive programs designed to help drive business. Congratulations to the 2016 Winners:

General Circle of Excellence Award Winners

Consumer Offer / Branding Program / Customer Loyalty Award Winner:
Power2Motivate with Brother International Australia

Dealer Distributor Incentive Award Winner:
Fusion Marketing with Sprint

Sales Incentive Program Award Winner:

Employee Incentive Program Award Winner:


Circle of Excellence Recognition Award Winners

Corporate Rewards with Wincanton

with Bupa Australia

Read more about the 2016 IMA Circle of Excellence Award Winners and other previous year winners in the links below:

2016 IMA Circle of Excellence Award Winners

2015 IMA Circle of Excellence Award Winners

2014 IMA Circle of Excellence Award Winners

2013 IMA Circle of Excellence Award Winners


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