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Approved Resource Topics for CPIM Certification
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One of the criteria for CPIM certification is the development of a seminar Power Point presentation or white paper on a topic or content specific and relevant to the incentive marketplace. The Certification Team has approved the following topics:

Category: Incentive Program Best Practices

Description: Overview of current incentive topics or emerging issues.

Topics:

  • Corporate gift giving best practices
  • Sweepstakes contests and games best practices
  • Use of incentives in CRM
  • Best practices in presenting, marketing, and the use of technology to communicate programs
  • Measurement of incentive programs (financial and non-financial)
  • Legal regulation of incentive programs
  • Taxation issues facing incentives
  • Event marketing and the use of incentives
  • Tradeshow marketing and best practices
  • Use of incentives in loyalty programs and best practices
  • Charitable donations and cause related promotion in incentive programs
  • Overview of all card types, gift, debit, virtual, spending cards
  • Individual incentive travel trends and best practices

Category: How to Sell To Specific Industries

Description: Description and nuances, language specific to these industries.

Topics:

  • Healthcare
  • Financial services
  • Pharmaceutical
  • Realtors
  • Gaming
  • Human Resources
  • Auto dealerships
  • Event and meeting planners

Category: General business issues

Description: Research applicable to the state of our business.

Topics:

  • Push/pull distribution and opportunities to use
  • Conducting market segmentation
  • Helping manufacturers with loaded programs

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