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From Here to ROI

Tuesday, June 20, 2017  

Long-Term Goals, Sound Program Design Are Essential

To reach successful return on investment, you have to know what your goals are, the risks that are involved and have effective communications in place when promoting your incentive program.

To create and deliver a program with impact, "First and foremost, you must understand the objective of the program," said Maggie Wenthe, manager, marketing strategy, ITA Group Inc., West Des Moines, Iowa.

"Are you intending to increase sales? By how much? In what areas? Increase margin? Launch a new product? Increase certified employees/partners? Increase engagement?" Wenthe said.

Read the Full Article Online Here


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