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News & Press: Industry News & Press Releases

Start Your Hall of Fame Career

Thursday, August 4, 2016   (0 Comments)
Posted by: Angie Newgren

Incentive Magazine's Editor's Note | July/Aug 2016 Issue
Written by: Vincent Alonzo, Editor-In-Chief, Incentive Magazine

Last month, Incentive Marketing Association President Spencer Toomey floated an interesting suggestion: a Hall of Fame for the community of incentive marketers. I think it’s a terrific idea. To build a better future, it’s important to understand the past.

But that’s easier said than done. Whether we’re talking about an individual, an organization, an industry, or even a culture, the past is a scrum of disorganized memories, myths, and outright lies. Ideas like a Hall of Fame are ways to restore some semblance of order to the chaos.

Halls of Fame are not perfect institutions, to be sure. Inclusion even under the most stringent of rules is often rife with favoritism, nepotism, and probably a dozen other “-isms.” We won’t always agree with who is inducted, but in the grand scheme of things, a Hall of Fame provides a community with the most important tool for understanding its history: context. Without context there is no basis for agreeing or disagreeing. That’s why we love Halls of Fame, and also why we need them.

It’s also why for the past eight years Incentive has been running the annual Motivation Masters Awards. Like a Hall of Fame, it acknowledges and chronicles the evolution of incentive programs that demonstrate vision, effort, and creativity. Visit to make a nomination.
On the topic of acknowledgment, I’d like to say that we appreciate the opportunity you give us to provide you with editorial content designed to advance your understanding of motivation and engagement. To thank you for that privilege, I would like to extend an invitation to apply to attend our annual Incentive Buyers Conference (IBC) taking place Aug. 1–3, 2016 at the Lansdowne Resort in Leesburg, VA, eight miles from Washington Dulles International Airport.

At IBC you’ll join other incentive professionals from throughout the U.S. for edu- cation sessions led by the Incentive Research Foundation and the Incentive Market- ing Association, enjoy networking activities, and face-to-face appointments with top award suppliers to find the perfect options for your upcoming incentive programs.

As our hosted guest you will receive roundtrip airfare, hotel accommodations at the Lansdowne Resort, ground transportation, and food and beverage throughout. To accept our invitation, please go to the following link to register:

I hope to see you there. It’s just the place to make the connections that could launch your own Hall of Fame career.


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