The Red Door by Elizabeth Arden Launches New Brand Campaign & Omni-Channel Beauty & Wellness Servcs.
Tuesday, July 12, 2016
New York, N.Y., JULY 12, 2016 – The Red Door by Elizabeth Arden, the global leader in the luxury day spa industry, announces today its new brand campaign. Formally known as Elizabeth Arden Red Door Spa, the debut of a new contemporary name and logo marks the introduction of new products, services, and experiences, as well as an omni-channel business expansion to offer guests the best in beauty and wellness, both in and outside of its salon and spa locations.
Inside The Red Door Salon & Spa, guests will experience renovated locations and a new treatment menu with a wide range of services – from quick beauty touch-ups to total mind/body rejuvenation. Programs like the Red Door More massage membership program, which offers guests the opportunity to customize a wellness regimen, are complemented by new introductions leveraging The Red Door’s renowned technical expertise. Among the first of many innovations, the day spa is introducing therapeutic manicure and pedicure services, and Elizabeth Arden PRO Renewal, a new, ultra-active, cosmeceutical-grade facial.
Outside of its spa locations, The Red Door by Elizabeth Arden announces the launch of The Red Door At Work, which integrates its Manicube brand, acquired in late-2015, into the brand’s new omni-channel division. The Red Door At Work offers working professionals the quick convenience of beauty and wellness services – nails, hair styling, and massage – in corporate offices and is currently available in New York City, Chicago, Boston, and launching soon in Washington, D.C. Click here for more information.
In addition, The Red Door launches "Events by The Red Door." Initially available in the New York, Boston, and Chicago markets, Events by The Red Door will create unique and memorable social experiences for small group parties of six or more and for large scale corporate events, such as employee appreciation occasions, client entertaining, and product launches. Events by The Red Door is available in homes, retail locations, offices, as well as in private event spaces at The Red Door Salon & Spa locations.
The Red Door by Elizabeth Arden is also rolling out The Red Door Academy, an advanced training and education program for operations management and the brand’s service providers in facial services, hair removal, massage therapy, nail care, and hair styling and coloring. The Red Door Academy ensures the brand’s technicians have access to cutting edge products and treatment protocols to deliver exceptional experiences through impeccable guest service and expertise. The program is led by Cornelia Zicu, Chief Creative Officer, in the face, nail, and body disciplines, and top hair experts Ben Stewart, National Creative Director, and Timothy Wandrey, National Style Education Director.
These substantial introductions are the first in a line of upcoming launches, which will include new programs, products, and services in the brand’s facial line up, its growing hair salon business, and in hair removal services. Additionally, The Red Door by Elizabeth Arden is developing mobile technology enhancements which, in early 2017, will enable consumers to seamlessly book services at The Red Door Salon & Spa, The Red Door At Work, or small group events while serving as a platform for additional cross-channel benefits like loyalty programs and gift cards.
“Elizabeth Arden created the spa experience over a century ago based on her philosophy that beauty and wellness can work in harmony to enrich lives. This vision rings true today as we take The Red Door to the next level,” said Todd Walter, Chief Executive Officer. “Focusing on meeting our guests’ needs never stops, and our guests now live and work in an always-on society. The Red Door by Elizabeth Arden is redefining the spa experience to better meet their needs and lifestyle. Taking exceptional care of our guests is our passion, and it’s exciting to continue innovating to create more seamless beauty and wellness experiences."
The Red Door by Elizabeth Arden is a beauty and wellness innovator for those who want to look and feel their best, unlocking a philosophy in women it calls “smart gorgeous.” The Red Door by Elizabeth Arden’s impact and legacy continue as the spa introduces new concepts and technologies that incorporate advanced art and science. For more information, please visit www.TheRedDoor.com.
About The Red Door by Elizabeth Arden
The Red Door by Elizabeth Arden leverages a century of art and science to enhance people’s lives through beauty, wellness, and meaningful connections. With 28 day and resort spa locations across the country, The Red Door Salon & Spa is a national destination for women and men looking for the best in facials, massages, body treatments, salon services, nail care, and makeup artistry. The Red Door Salon & Spa menu features award-winning signature services, enhanced specialty treatments, beauty and wellness packages, and several gift options, making the spa a singular destination for the most discerning guests. Always on the industry cutting edge, The Red Door by Elizabeth Arden delivers the highest level of technical expertise and impeccable guest service for an experience that is always both unique and unforgettable. Now offering The Red Door At Work, the quick convenience of in-office, personal-care services such as manicures, pedicures, massage therapy, and hair styling services is available for working professionals when and where they work.