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News & Press: Industry News & Press Releases

Virtual Incentives Releases New Virtual MasterCard Portfolio

Friday, May 27, 2016  
New reward and incentive offering showcases user experience and engagement

Fishkill, NY – May 24, 2016 – Virtual Incentives, an industry pioneer in digital reward fulfillment for leading global brands, unveiled its new Virtual Incentives MasterCard® today. Designed for consumer promotions, sweepstakes and loyalty programs, the card helps create consumer connections through relevant messaging, offers and branding. Recipients of the Virtual MasterCard benefit from shortened time between reward receipt and redemption.

Jonathan Price, CEO of Virtual Incentives, said, “The Virtual Incentives MasterCard card is the epitome of what incentives and rewards should look like in today’s technology-driven world and leaves physical reward products in the dust. It’s like going from a CD collection to streaming music.”

The portfolio is differentiated by an advanced user interface designed for mobile reward recipients, creating user experience that incites loyalty and engagement. The process capitalizes on the powerful moment when the reward is delivered. The recipient receives a personal reward notification by email, registers his or her Virtual MasterCard account and can immediately shop online.

The new offering was developed based on client feedback from years of experience in the rewards and incentives industry and leading market trends. For example, a recent Forrester study found that 94 percent of customer insights and marketing professionals across multiple industries said personalization is "important," "very important," or "extremely important" for meeting their current marketing objectives. This is one area in which this new product offering leads the way. By thoughtfully integrated user-friendly features like advanced personalization, Virtual Incentives MasterCard® is positioned to become an industry-leader in elegant digital interface design and technology.

Price continued, “Our Virtual Incentives MasterCard card anticipates the ever-increasing expectations of the modern cross-platform, digitally conscious consumer, creating a beautiful digital experience from reward receipt to online redemption.”

The Virtual Incentives MasterCard® card can be ordered through Virtual Incentives’ industry best API to connect seamlessly to existing platforms and systems. More can be found here:

About Virtual Incentives
Virtual Incentives (VI) provides incentive solutions proven to increase engagement, strengthen brand awareness and maintain customer loyalty. The company’s proprietary digital platform provides a comprehensive reward experience for both the client and the end-user, providing an integrated API, simple ordering and instant delivery, state-of-the-art security, advanced personalization and an innovative user interface. Founded in 2008, VI partners with industry leading businesses, including more than 40 Fortune 100 companies. VI is the leading provider of Visa rewards and Visa® virtual accounts and offers Virtual MasterCard® accounts as well as eGiftCards from more than 600 merchants around the world.  @VirtualRewards


Media contact: Marie Melsheimer, 541-815-3951,

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