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Sales & Marketing Management Unites Two IMA Sigs against a Common Enemy

Tuesday, November 11, 2014   (0 Comments)

NEWS RELEASE
November 11, 2014

Sales & Marketing Management Unites Two IMA Sigs against a Common Enemy

SMM’s Jan/Feb issue offers members of both IMA’s IGCC and IMRA Sigs an opportunity to trumpet why buying merchandise and gift cards for incentive, recognition and loyalty programs through their unique distribution channels is better than buying those products at retail.

The issue features IMRA’s Annual Special Section and Directory as well as a total focus on gift card brands and products in the issue’s “Incentive Product Review” feature.

“This unique, side-by-side editorial coverage of both incentive product categories in one issue provides our corporate end-user readers an opportunity to see the features and benefits of each category, the beneficial alternatives to not buying at retail – including online – and how products from both categories might be integrated in programs,” said Publisher Mike Murrell.

In addition to being published in the Jan/Feb issue, IMRA’s Directory – which includes all supplier and rep members – will be a free-standing component on SMM’s home page for a full year. New for 2015: Members can update their listings quarterly at no charge. The brand’s website ranks #1 organically on all major search engines for “sales and marketing” searches. The IGCC runs a similar Special Section and Directory in SMM’s Jul/Aug issue.

The upcoming Jan/Feb 2015 issue closes the earliest in the publication’s history. “We’re buttoning up Jan/Feb on Dec. 1 to provide IMA member companies the benefits of bonus distribution at PPAI’s Brand Show Jan. 13-15 in Las Vegas,” Murrell said.

For product coverage, IMA members are encouraged to contact Paul Nolan, Editor, at Paul@SalesAndMarketing.com or 763. 350.3411.

For more information on display ad space or listing enhancements, contact Mike Murrell, Publisher, 952.401.1283, Mike@SalesAndMarketing.com; or Lori Gardner, Account Executive, 952.451.6228, Lori@SalesAndMarketing.com.


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