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News & Press: Industry News & Press Releases

What to Expect from Millennial Buyers

Wednesday, September 17, 2014   (0 Comments)

As millennials fill the ranks of the workforce, B2B companies need to understand how they behave as buyers

Naperville, IL – September 16, 2014 – With the Millennial Generation poised to transform the world as we know it within the next five years, it’s time business-to-business (B2B) companies paid attention to how this generation make decisions as buyers. A new research paper, “Millennials as B2B Buyers: Understanding motivation, attitudes and digital direction for capturing their attention” explores key issues B2B organizations face in finding ways to engage with, and attract and keep the attention of the largest and most diverse generation ever. Produced by The FORUM, the research arm of the Business Marketing Association (BMA), the paper draws from the study, Millennials in the Workplace, conducted by FORUM researcher Dr. Frank Mulhern, of Northwestern University. Read more>>

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