A Strategic Industry Group of the Incentive Marketing Association
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IESP Research Files

How Profitable Is Your Loyalty Program: Measuring and Increasing ROI

Why Your Marketing Strategy Needs a Loyalty Program

How to Engage and Market to Millennials

10 Tips for Motivating and Engaging Millennials in the Workplace

Sell In or Sell Out: A Unique Approach to Channel Incentive Program Design

8 Cultural Imperatives for Workplace Safety

Employee Recognition and Rewards Programs Can Generate Significant Revenue and Profits

The Intersection of Brand and Culture: Leveraging Engaged Employees as Brand Ambassadors

Getting the Most from Your Channel Incentives

It’s Personal: The Brand, the Consumer, and Employee Recognition

The Intersection of Brand and Culture: Leveraging Engaged Employees as Brand Ambassadors

Incentives in India: A Coming of Age

Pump Up Employee Engagement: Fuel Prosperity with Strategic Recognition


Credibility Crisis: Leadership, Trust and Strategic Recognition in the Workplace

7 Misconceptions about Employee Retention

Reward, recognition programs bring opportunities, challenges to companies operating in China


Engaged Employees Provide Better Customer Service

Great Program Communications Inspire Employees, Drive Results

The Four Pillars of Safety

Employee Engagement Programs Institutionalize Leadership Behavior

The Recognition Revolution: Future Workplace Calls for Creative Thinking, New Strategies and Bold Moves

Executive Brief: Incentives and Recognition in Canada

Enough is Enough: How to Solve Lackluster Sales Performances Once and For All

Recognition & Incentives in the Global Marketplace: Selecting the Right Provider

Connecting Recognition to Brand Values