A Strategic Industry Group of the Incentive Marketing Association
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Incentive & Engagement Solution Providers Resources

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The Incentive & Engagement Solution Providers Strategic Industry Group was formed in 2016. The Recognition Council, Performance Improvement Council and the Global Incentive Council combined forces to create this new group. Therefore, many of the resources you will find on this page were originally created for and branded as the originating strategic industry groups.


New and Noteworthy


How to Achieve a Human Workplace Through Social Recognition


“Brain Power: Getting Inside Their Heads is Key to Driving Performance and Engagement” – PPB Magazine Cover Story, August 2017 
By Michelle M. Smith, CPIM, CRP, Vice President, Marketing – O.C. Tanner 
The insights in this article (and the research it’s based upon) help those of us selling incentive and recognition programs to better understand motivation, and to ultimately create more compelling and effective programs. Neuroscience is the study of the brain and nervous system, and Behavioral Economics explores why people sometimes make irrational decisions. Interest in these topics has grown significantly as incentive professionals sought a scientific approach on how to effectively motivate people and modify their behavior. 
Brain Power: Getting Inside Their Heads is Key to Driving Performance and Engagement



Employee Recognition and Rewards Programs Can Generate Significant Revenue and Profits

 Employee Engagement Programs Institutionalize Leadership Behavior

Engaged Employees Provide Better Customer Service

 How to Engage and Market to Millennials

 10 Tips for Motivating and Engaging Millennials in the Workplace

 The Recognition Revolution: Future Workplace Calls for Creative Thinking, New Strategies and Bold Moves

The Intersection of Brand and Culture: Leveraging Engaged Employees as Brand Ambassadors

 Credibility Crisis: Leadership, Trust and Strategic Recognition in the Workplace

 Reward Management for the Next Generation



 Connecting Recognition to Brand Values

 8 Cultural Imperatives for Workplace Safety

 The Intersection of Brand and Culture: Leveraging Engaged Employees as Brand Ambassadors

It's Personal: The Brand, the Consumer and Employee Recognition

 Great Program Communications Inspire Employees, Drive Results


 Global Incentives

Incentives in India: A Coming of Age

Reward, recognition programs bring opportunities, challenges to companies operating in China

Recognition & Incentives in the Global Marketplace: Selecting the Right Provider

Executive Brief: Incentives and Recognition in Canada

The Four Pillars of Safety



 Sell In or Sell Out: A Unique Approach to Channel Incentive Program Design

 Enough is Enough: How to Solve Lackluster Sales Performances Once and For All

Getting the Most from Your Channel Incentives


Customer Loyalty

 How Profitable is Your Loyalty Program: Measuring and Increasing ROI 

 Why Your Marketing Strategy Needs a Loyalty Program

Pump Up Employee Engagement: Fuel Prosperity with Strategic Recognition

7 Misconceptions about Employee Retention