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Welcome to the Incentive Travel Council


New Research Focuses on Incentives From the Travel Participant Viewpoint

Motivational travel has long been recognized as a powerful business tool for helping organizations achieve key business objectives. However, most incentive industry research is limiting as historical efforts have only provided insights from the corporate user and provider viewpoints. Consequently, the results are frequently skewed to their point of view—what they perceive as their own needs, wants and preferences. This study is different.

The Incentive Travel Council partnered with the SITE International Foundation and Monmouth University to conduct this study on the Incentive Travel Participant Viewpoint. "The incentive industry has made strong strides over the past few years in better providing transparency into the business values achieved through incentive programs,” said Jim Ruszala, past president of the Incentive Travel Council. "However, the industry is still starving for specific incentive travel based insights on ways to improve that business value by creating more meaningful, motivational and memorable experiences for its incentive travel participants.”

PDF of Part 1 of the study.

PDF of Part 2 of the study.

PDF or Part 3 of the study

PDF of Part 4 of the study

ITC Advocate of the Year

The Incentive Travel Council "Advocate of the Year" honor is presented to an individual, business, or organization that takes an award-winning leadership role towards enhancing, educating and/or promoting incentive travel as a value driver for achieving performance.The Incentive Travel Council's "Advocate of the Year Award debuted in 2009 and the first recipient was Texas Roadhouse Restaurants who received this honor for their significant public support of the use of the incentive travel programs as cost-effective business investments. Watch for more information on upcoming Advocate of the Year nomination requests.