A Strategic Industry Group of the Incentive Marketing Association
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The following links provide valuable information & research covering a range of topics that help to answer the question of why incentives programs, when planned and executed properly, can drive amazing results. We thank all those individuals and organizations that have contributed to this body of information.

Incentive Market Study

Executive Brief: Incentives and Recognition in Canada

A Study of the Incentive Merchandise and Travel Marketplace

Glossary of Incentive Terms

View the Glossary of Incentive Terms here.