Education Blast Header
A monthly member communication of the Incentive Marketing Association.

September 2016

In this Issue:

President's Message
IMRA Marketing Conference
Ronald McDonald House Charities
Summit 2017
Welcome New Members
Penne Jo Huxtable Obituary
Peer to Peer: Industry News

2016 Education Foundation Partners

Research Level

Platinum Level

Diamond Level


Calendar of Industry Events

2016 IMRA Marketing Conference
September 11-14, New Orleans, LA

IMEX America 2016
October 18-20, Las Vegas, NV

Money 20/20
October 23-26, Las Vegas, NV

Click here for more events

Strategic Industry Groups of IMA

 Summit 2016 Sponsors




To see a full list of 2016 Summit Sponsors, visit the 2016 Summit webpage.

IMA Board of Directors

Sean Roark, CPIM
PromoPros / IncentPros, Inc.

Executive Vice President
John Hornbogen
RPG Card Services

Vice President
Susan Gray
Hallmark Business Connections

Ted Moravec
Elite Creations

Anne Jetter

President Emeritus
Spencer Toomey, CPIM
Revo Sunglasses

Heather Abbott
Powerhouse Brands Consulting

Jim Atten
Shell Gift Card

Fintan Connolly
Globoforce, Ltd.

Brian Dunne
SVM Europe, Ltd.

Lindsay Gale (IGCC)
Tango Card, Inc.

Chris Harrison (IMRA)
KleerWest, LLC.

Don Killingback
Wyndham Exchange & Rentals / Endless Vacation Rentals

Bill Martocci
Carlisle Sales & Marketing

Cristiano Miano, IP
Grupo Digi

Scott Plybon (IMRA)
The Plybon Company

Rebekka Rea
Innovative Prepaid Solutions / Earls Rib Palace

Billie Reise
Incentive Concepts, LLC.

Rick Rubin
National Gift Card

Jody Running, CPIM
Top Brands, Inc.

Len Sadek
Landry's, Inc.

Sean Wilkinson
Corporate Rewards UK

Executive Director
Karen Wesloh

Letter From the IMA President, Sean Roark, CPIM

Dear @@first_name@@,


That’s the message our little company sends out to our customers this time of year, both for the clients who haven’t started looking for holiday gifts and those who are late getting budgets together for 2017 programs.  Of course, those of us in the industry still have three more months of trying to make those clients look good, but for IMA this sentiment has another significant meaning.

At the IMA Fall Board of Directors meeting this month, twenty-five or so of your fellow members will be meeting with IMA staff to set out our goals and planning for 2017, and also decide how we can accomplish those goals in a fiscally responsible manner. 

There are a several things that you can do to help!  First, communicate with staff and board members any projects, areas or interests where you would like to see progress and/or change in our organization.  Secondly, volunteer to participate in that change!  Our group does not historically sit back and see what the staff is going to come up with; if you want to see a change in marketing, education or publications, get involved with the appropriate IMA task force!  If you have an idea for something that your SIG could do better, faster or smarter, contact staff or your SIG leadership and join in on the effort!  Finally, if you are looking at the Big Picture, you can add to that with a broad stroke by participating on the annual Summit Task Force, or even more directly, by encouraging a business associate to join IMA.  Every day and in virtually every aspect of IMA, the theme of our recent Summit, “Stronger Together” is validated.  More members, and more of our members working together on areas of interest and concern, all comes together to validate our existence and improve our ability to publicize and corroborate our message.

IMA leaders are looking forward to learning what you want to be different, and better, in the new year. Let us know how we can assist you in achieving your vision, and please share with us how you might be able to contribute to the growth and effectiveness of IMA to better support you!

Sean Roark, CPIM
Vice President, Incentive Programs
PromoPros/IncentPros, Inc.
President, IMA

Online Silent Auction - Bid Now | IMRA 2016 Marketing Conference

The IMA SIG, Incentive Manufacturers & Representative Alliance is currently holding their Marketing Conference, Sept. 11-14 in New Orleans.

They have invited all IMA members to participate in their online silent auction. The silent auction opened Sunday, September 11 and closes Wednesday, September 14 4pm central. All proceeds to go our 2016 charity campaign: Ronald McDonald House Charities (RMHC).

 Online Bidding Directions by Device

 iPhone or Android

1. Download Handbid in your app store.
2. Enter in profile information and pin number once received via text.
3. Search IMRA in the Silent Auction search bar.
4. Select 2016 IMRA Silent Auction
5. Swipe right and left to view different categories.
6. Use the top left button to personalize settings.

Other Mobile Devices
(iPads, Blackberrys, Windows phones etc.)

1. Visit on your internet browser.
2. Click the Login button.
3. Click Sign Up (For first time setting up account).
4. Select Find Your Auction.
5. Search and Select 2016 IMRA Silent Auction.

 From a Computer

1. Visit on your internet browser.
2. Click Find Your Auction.
3. Browse and Select 2016 IMRA Silent Auction.
4. Click Register Now to create a bidder account.

The IMRA Marketing Conference provides valuable networking and opportunities to strengthen rep relationships with suppliers. Brands can hold sales meetings each day where they can showcase their new products to reps from across the country and build their sales teams. Reps get the benefit of finding new lines, increasing their revenue streams and participating in open discussions about how to run their businesses. Information and details are available online.

Charity Campaign: RMHC

The 2016 Summit included our first drive towards the 2016 chosen charity campaign, Ronald McDonald House Charities. Donations to this organization from the Summit totaled to $1,975.

To help reach our goal of $50,000 the IMRA Silent Auction is donating all proceeds to our charity campaign. View the section above to find out more on how to participate.

To donate or for more information, visit our Charity Campaign webpage.

Summit 2017 | July 24-26 | Orlando, FL

Save the date for the 2017 Summit...A Summit like never before. Check out the video below to get a sneak peek of the experience:

 The conference will be held at Disney’s Grand Floridian Resort & Spa:


A negotiated room rate of $209/night will be honored July 21 - July 29.

Additional detail on the room block and other conference activities will be available in upcoming months. Stay tuned!

IMA New Members

Please welcome our new IMA members:

New Primary Members

Kelli Thomas
All About You Incentives

Peter Kohan
C&A Marketing, Inc.

Janine Krautbauer
Marketing Essentials, LLC

New IMA Membership Brochure is Helpful Marketing Tool

The Membership Recruitment and Engagement Task Force unveiled the new IMA membership brochure at the IMA Summit.

IMA and SIG representatives will be using the brochure at industry events throughout the coming year. All members are encouraged to use the new brochure which provides a cohesive picture of what the IMA and the SIGs and Chapters do, how they relate to each other, and how members can help businesses.

Copies of the brochure can be requested from the IMA office. A PDF version is also available.

The new membership brochure is the first piece of the member recruitment strategy of the new IMA Marketing & PR Plan, also presented at the Summit, was developed with the guidance and approval of the Marketing & Communications Strategy Task Force. The IMA Board approved funding for the plan in May.

Remembering Penne Jo Huxtable | Obituary

Penne Jo (Decker) Huxtable, 68, formerly of Park Ridge and Mount Prospect, IL, passed away August 27, 2016, in Adel, IA. Born October 12, 1947, in Chicago, Penne was preceded in death by her father, Halford Brandon; her mother, Patricia (Donahue); and her husband, Kemp. She is survived by her daughters: Jamie (Adam) Mullendore and Courtney (Rylan) Vos; stepchildren: Robert (Ellen), Rich (Anne), and Dave (Emily) Huxtable, and Shirley (Gary) Haselow; siblings: Trish (Bob) Duh and Dr. Michael (Rebecca) Decker; and 10 grandchildren: Eric, Amy, Adam, Nathan, Kyle, Tim, Trinity, Ashlynd, Clara, and Dean.

Penne graduated from Ela Vernon High School and studied journalism at Butler University before leaving school to tour the country with Up with People. An expert saleswoman, Penne spent much of her career as owner of the Incentive Aides Co., founded by her father, and later went on to work as Purchasing Manager with her sister, Trish, at Certif-A-Gift. Her love of music remained prevalent throughout her life as she spent summers with friends and family at Ravinia Festival in Highland Park, IL, followed the Chad Mitchell Trio when they performed on their annual tours, and accompanied the His Command Performance youth choir on mission trips around the world.  
An avid baseball fan, Penne was known to spend much of her time at Wrigley Field in her younger years and even went on to become president of the Lou Brock Fan Club. In her adult life, she enjoyed playing softball for the Wheeling Park District and coaching her daughter Jamie’s youth softball team. She also volunteered to colead her daughter Courtney’s Girl Scout troop, which led to many years spent as a trainer for other troop leaders.  She was an active member of First Congregational United Church of Christ in Des Plaines throughout her life and, in her later years, she took part in writing the monthly newsletter.
Visitation is Thursday, September 8, 5–8 p.m., at G.L. Hills Funeral Home, 745 Graceland Ave., Des Plaines, IL. A service celebrating Penne's life will be held at First Congregational United Church of Christ, 766 Graceland Ave., Des Plaines, IL, on Friday, September 9 at 11 a.m., with interment to follow on Saturday, September 10 at TBD a.m. at Graceland Cemetery in Mineral Point, WI.

Peer to Peer | Updates on industry news for companies with IMA members

Next Level Performance Celebrates 40-Year Anniversary by Giving Back to the Community with HOPE Week

Next Level Performance, a Dittman Company has a long history of charitable initiatives with HOPE Week being the main service event each year. In 2016, the program is even more significant, as it coincides with the company’s new branding and the 40th anniversary of its founding.

HOPE stands for Helping Others Persevere and Excel, and Next Level Performance’s HOPE Week has been adapted from the New York Yankees’ initiative by the same name. HOPE Week kicked off on August 1st, which was the same day Next Level Performance unveiled its new branding. The new company name, Next Level Performance, reinforces the company vision to “enrich people’s lives and give them reasons to achieve more.” HOPE Week had the same objective, as charities were chosen based on helping individuals better themselves. In one short week, the company and its employees helped over 570 individuals in their community.

This year’s HOPE Week was more significant this year because of the 40-year anniversary of the Dittman Company. Employees volunteered on initiatives with five organizations throughout the community. Managing Director, Dave Dittman says, “One of Next Level’s core values is to provide spectacular service to our community, and this was more important than ever as we celebrate the company’s 40th anniversary. Watching my colleagues come together and work hard toward something so powerful is sincerely moving.”

HomeFront is an organization in New Jersey whose mission is “to end homelessness in Central New Jersey by harnessing the caring, resources and expertise of the community.” Next Level Performance contributed toward this mission through several programs; helping assist an art project for summer camp children, leading a presentation on job interview skills, sharing computer training with their WorkFirst clients, sponsoring children with back-to-school backpacks full of supplies, and feeding a hungry family for six weeks through a coin drive donation.

Read the full press release here

​Sales and Marketing Management provides complimentary high quality white papers

Sales & Marketing Management is pleased to provide complimentary high quality white papers on business problems faced by and potential solutions for today's busy sales and marketing executive.

Money May Talk, But We Eventually Stop Listening
Most Sales Managers admit that designing the perfect bonus and incentive system is no walk in the park. Some say it is a thing of myth and legend because chasing after the perfect motivation tool is like hunting unicorns: it's an illusion.
How do we develop incentive systems that motivate and reward employees to maximize results? Download this white paper to learn why.    

A Guide to Modernize Your Rewards
Rewards programs are a critical part of any employee or sales motivation program. However, the implementation of such programs has traditionally taken up many tedious hours dealing with spreadsheets, creating manual leaderboards, and dealing with fulfillment.
The purpose of this eBook is to guide you step-by-step through the process of transforming your rewards program by taking advantage of recent advances in technology and resulting business processes.    

Unique selling points: Separating sales leaders from the pack
According to a recent global Economist Intelligence Unit survey, 84% of organizations see managing sales performance as a strategic business priority, yet many still struggle to achieve their sales objectives. Read this EIU report for the latest findings and insights into the barriers to sales success today • The characteristics that set leading organizations apart • The role of analytics in driving sales excellence.    

5 Ways to Improve Sales Performance with Analytics ebook
In this e-book, discover the trends in the use of analytics by sales—including what's working and what's not —and learn the 5 ways to improve sales performance with analytics.    

Improving Performance Through Self-Selected Goals
The value of goal setting has been measured, documented and fervently advocated for decades by self-help gurus. And hundreds of academic studies have also confirmed the efficacy of goal setting - thus demonstrating just how important goals are in improving performance. So how come most sales people don't know how to set effective goals - especially when it comes to ensuring incremental sales success? Download your free eBook on Driving Performance with Self-Selected Goals.    

Why Cash Is a Less Effective Incentive
Money used as an incentive yields positive results—up to a point. The fact, however, is that money is not the optimal reward to get extra effort from people. When considering financial efficiency, ROI or total results there are superior alternatives to cash for incentives. Download this white paper from BI Worldwide to learn why.