A monthly member communication of the Incentive Marketing Association.
In this Issue:
I am one of a few still on the board who started with Karen Renk still attending meetings, went through a difficult restructuring, and have had the benefit of working with the remarkable new management professionals at the Harrington Company who now care for the day-to-day activities of our Association, SIGS, and now our European Chapter. My deepest wish is that I be able to maintain the steady leadership of Rick Low during that difficult transition, continued with great insight and gentle guidance this last year by Spencer Toomey.
It is my wish for each of you that you have the incredible experience of working with your fellow members the way I got to over the last year with a group of twenty-two creative geniuses that made up our Summit Committee. Believe me, the opportunity is out there. There are education marketing and other committees looking to share this fantastic experience, and every SIG has a board and committees that invite you to understand the incredible benefit of being a part of your industry, rather than just working for a company in the industry. We had a tremendous positive response to our attendee survey, and 2017 Summit Chair John Hornbogen will be sharing that information with the 2017 Summit Committee to fine-tune that experience as we progress toward that event in Orlando, July 24 – 26, 2017. And yes, for those of you who are interested, just send a note to email@example.com to get information on participating on the Summit or any other committee!
Finally, I want to thank you. You are why IMA exists, and part of creating a powerful voice for incentives out of the divergent interests that come together for that important purpose. I’d like to hear from you if you have any suggestions or comments on how we can do better at accomplishing this goal. Send me a note at firstname.lastname@example.org and let me know your thoughts.
Wishing you an engaging August,
Sean Roark, CPIM
IMA 2016-2017 Board of Directors
The IMA Board of Directors transitioned during the Summit last month in Houston. Congratulations to the individuals below. We thank you for your leadership and wish you a successful year.
Board of Directors:
More information on the Board of Directors can be found on our website's Board of Directors page.
The 2016 Summit included our first drive towards the 2016 chosen charity campaign, Ronald McDonald House Charities. Donations to this organization from the Summit totaled to $1,975.
To donate or for more information, visit our Charity Campaign webpage.
Thank you to our 2016 Sponsors:
To see a full list of 2016 Summit Sponsors, visit the 2016 Summit webpage.
Five IMA member companies and their incentive partners were recognized with 2016 Circle of Excellence Awards at the IMA Annual Summit during a revitalized awards program.
Brief excerpts of the winning programs are provided here and award ceremony videos can be viewed online. Detailed results presentations will be available in the future.
Consumer Offer/Branding Program/Customer Loyalty Program:
Power2Motivate with Brother International Australia
Dealer Distributor Incentive Program:
Fusion Marketing with Sprint
Sales Incentive Program:
Employee Incentive Program:
Recognition Award Program:
Corporate Rewards with Wincanton
Ciloyalty with Bupa Australia
Paul Hennessy Honored with the IMA's 2016 President's Award
Paul Hennessy, publisher and founder of Premium Incentive Products magazine, received the 2016 IMA President’s Award at the 2016 annual IMA Summit.
The IMA President’s Award recognizes individuals who have actively furthered IMA’s mission to create a greater awareness of incentives, help incentive suppliers prosper in a changing business environment through education, training, research, and marketing; and through example, promote high standards of professionalism in the incentive field.
Spencer Toomey, 2015-2016 IMA president, says he selected Hennessy because he of Hennessey’s long-time support of individuals and his unwavering support of the industry
“Paul has helped a lot of people in the industry in a lot of ways, and I am one of them. He was there for me when I needed help in my career or business,” Toomey said.
“As publisher and founder of Premium Incentive Products Magazine, Paul regularly calls on IMA members for their expertise and offers them the opportunity to write articles,” Toomey added.
Hennessy is a charter member of the IMA and a 25 year member of the Incentive Manufacturers Representatives Alliance (IMRA), a Strategic Industry Group within the IMA, where he has moderated the Orientation to the Industry session at the IMRA Conference for many years.
“I am honored and deeply humbled by this great award. It's a privilege and a thrill to be a part of our industry. I eagerly look forward to continuing to contribute to our industry's growth and success. Thank you so very much, Spencer," Hennessy said.
Heidi Chatfield, CPIM Presented the IMA's 2016 Karen Renk Fellowship Award
Heidi Chatfield, CPIM, vice president & new business development, All Star Incentive Marketing, is the 2016 recipient of the Karen Renk Fellowship Award. Chatfield received her award at the membership meeting held at the IMA Executive Summit in Houston last month.
Chatfield is being recognized for her drive, dedication and commitment to IMA. She served on the IMA Board of Directors for seven years and chaired the Marketing Task Group for four years. Her accomplishments on behalf of IMA are many, including having guided the IMA’s legislative outreach and serving four years as an active team member of the Summit Planning Committee. Chatfield has often been at the forefront of innovation. She was an original member of the IMA’s Incentive Technology Council SIG and was heavily involved in the IMA’s Return on Performance publication. Yet with all of these accomplishments, Chatfield is most noted for her marketing prowess.
Newly Accredited Designates
Congratulations to our latest members passing the accredited Certified Professional of Incentive Management (CPIM) and Incentive Professional (IP) examination. We appreciate your hard work furthering your education in the incentive industry.
Please welcome our new IMA members:
New Primary Members
New Affiliate Members
New IMA Membership Brochure is Helpful Marketing Tool
The Membership Recruitment and Engagement Task Force unveiled the new IMA membership brochure at the IMA Summit.
IMA and SIG representatives will be using the brochure at industry events throughout the coming year. All members are encouraged to use the new brochure which provides a cohesive picture of what the IMA and the SIGs and Chapters do, how they relate to each other, and how members can help businesses.
The new membership brochure is the first piece of the member recruitment strategy of the new IMA Marketing & PR Plan, also presented at the Summit, was developed with the guidance and approval of the Marketing & Communications Strategy Task Force. The IMA Board approved funding for the plan in May.
The IMRA Marketing Conference, Sept. 11-14 in New Orleans, provides valuable networking and opportunities to strengthen rep relationships with suppliers. Brands can hold sales meetings each day where they can showcase their new products to reps from across the country and build their sales teams. Reps get the benefit of finding new lines, increasing their revenue streams and participating in open discussions about how to run their businesses. Registration information and details are available online.
Start Your Hall of Fame Career
Editor's Note July/Aug 16 Issue
But that’s easier said than done. Whether we’re talking about an individual, an organization, an industry, or even a culture, the past is a scrum of disorganized memories, myths, and outright lies. Ideas like a Hall of Fame are ways to restore some semblance of order to the chaos.
Halls of Fame are not perfect institutions, to be sure. Inclusion even under the most stringent of rules is often rife with favoritism, nepotism, and probably a dozen other “-isms.” We won’t always agree with who is inducted, but in the grand scheme of things, a Hall of Fame provides a community with the most important tool for understanding its history: context. Without context there is no basis for agreeing or disagreeing. That’s why we love Halls of Fame, and also why we need them.
It’s also why for the past eight years Incentive has been running the annual Motivation Masters Awards. Like a Hall of Fame, it acknowledges and chronicles the evolution of incentive programs that demonstrate vision, effort, and creativity. Visit bit.ly/2016MoMaster to make a nomination.
At IBC you’ll join other incentive professionals from throughout the U.S. for edu- cation sessions led by the Incentive Research Foundation and the Incentive Market- ing Association, enjoy networking activities, and face-to-face appointments with top award suppliers to find the perfect options for your upcoming incentive programs.
As our hosted guest you will receive roundtrip airfare, hotel accommodations at the Lansdowne Resort, ground transportation, and food and beverage throughout. To accept our invitation, please go to the following link to register: bit.ly/ibc2016.
I hope to see you there. It’s just the place to make the connections that could launch your own Hall of Fame career.