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A monthly member communication of the Incentive Marketing Association.

June 2016

In this Issue

President's Message
Summit 2016
Welcome New Members
Ronald McDonald House
Peer to Peer: Industry News
IMA Members get Benefits at ASI Chicago

2016 Education Foundation Partners

Research Level

Platinum Level

Diamond Level


Calendar of Industry Events

SHRM 2016 Annual Conference and Exposition
June 19-20, Washington D.C

ASI Show Chicago
July 12-14, Chicago

2016 IMA Executive Summit
July 18-20, Houston, TX

Click here for more events

Strategic Industry Groups of IMA

IMA Board of Directors

Spencer Toomey, CPIM
Revo Sunglasses

Executive Vice President
Sean Roark, CPIM
PromoPros / IncentPros, Inc.

Vice President
Heidi Chatfield, CPIM
All Star Incentive Marketing

John Hornbogen
RPG Gift Cards

Susan Adams, CPIM
Dittman Incentive Marketing

President Emeritus

Richard Low
Citizen Watch Company

Heather Abbott
Powerhouse Brands Consulting

Betsi Bowman (IGCC)
Blackhawk Engagement Solutions

Brian Dunne
SVM Europe, LTD.

Lindsay Gale (IGCC)
Tango Card, Inc.

Susan Gray
Hallmark Business Connections

Chris Harrison (IMRA)
KleerWest, LLC.

Anne Jetter

Don Killingback
Wyndham Exchange & Rentals / Endless Vacation Rentals

Cristiano Miano, IP
Grupo Digi

Ted Moravec
Elite Creations

Scott Plybon (IMRA)
The Plybon Company

Rebekka Rea
Innovative Prepaid Solutions / Earls Rib Palace

Billie Reise
Incentive Concepts, LLC.

Jody Running, CPIM
Top Brands, Inc.

Len Sadek
Landry's, Inc.

Sean Wilkinson
Coporate Rewards UK

Joe Zanone
Movado Group, Inc. / Zanone Sales

Executive Director
Karen Wesloh


Letter From the IMA President, Spencer Toomey

Dear @@first_name@@,

A Hall of Fame? Why not. Every sports league has one and so do most industries, especially those around us. ASI, PPAI, Site, etc. have one so why not us? In thinking back of my time as the president of the Premium Marketing Club of NY, IMRA and now IMA, there have been a lot of people who I met over the years who had a great influence on me and the industry and helped me in my career. I thought it might be a good idea to honor their contributions. We do not have to limit it to just IMA. It should include people who were instrumental in building this channel long before IMA’s existence. There are many people who helped pave the way for our careers. Many are individuals whom you may have never heard of. We could steal from the Rock ‘n Roll Hall of Fame and say that after 25 years in the Channel, you can qualify. Below is a list of a few people that I would vote for the Hall of Fame. I chose to highlight people who are no longer involved or with us but there are many more people I could add.

George Kling – he began his sales career at Branford's Ude Murray & Cannan. He later worked for Columbia Records and Dymo Industries in New York City before starting his own marketing consulting firm, Potential Profits Group. George brought a lot of brands into our market and was the original National Marketing Company. To those of us who knew George – we all wanted to be him when we grew up, because he had the best deal in the industry. George was big in stature and had a booming voice but was the first one to reach out to help you when you needed it.

Howard Henry - was one of the pioneers of the incentive marketplace.  He was the Executive Director of the Association of Incentive Marketing (AIM) and its predecessor association, NPSE (National Premium Sales Executives) and the Premium Marketing Club of NY.  Yet he always thought of the entire incentive marketplace.  As a result, when banking incentives and premiums were attacked in 1984, he was instrumental in forming The Incentive Federation, Inc., an umbrella trade association. The Incentive Federation has since served as the governmental affairs arm of the incentive marketplace and remained its executive director for almost 25 years.  His association management company, Meredith & Henry, formed with his friend, mentor and partner George Meredith, provided the necessary support for trade associations and many individuals in the incentive marketplace.  The incentive marketplace has always been fragmented.  Yet for over thirty years, Howard Henry did as much as anyone to expand its size and scope, to help it speak with a united voice and to represent all aspects of incentives, premiums, rewards and recognition as broadly as possible.

Walt Tabor – was the publisher of Premium Incentive Business, Walt was one of the industry’s most avid supporters, a generous benefactor who set up the IMRA scholarship program that gave out thousands of dollars in scholarship money to children of members and he was a mentor to many people throughout the industry.

Pete Erickson – he was the president of Hall Erickson that ran The Motivation Show in Chicago. Pete was very active in helping to promote education in the industry and was very generous in his financial support of the industry associations. He was a big supporter in the establishment of IMA.

Karen Renk – was the Executive Director of IMRA for many years and the original Executive Director of IMA. Karen was the go to person for many of us in the industry and she helped many of us in our careers and when you were doing a job search, your first call was to Karen. Karen was very instrumental in IMA’s success and she asked you to get involved you never said no. She was the heart and soul of IMA until she retired. We honor her memory with the Karen Renk Fellowship Award that is awarded each year to the person that demonstrates a substantial commitment to IMA through time and effort to promote the Industry. 

Before you send me a list of people I left out, I could name many more. I just wanted to introduce the idea for discussion. Much of what makes our industry great are the individuals whose legacies brought us the amazing opportunities we have today. 

Spencer Toomey, CPIM
Vice President, Special Markets
Revo Sunglasses
President, IMA

Summit 2016 | July 18 -20, 2016

Introducing Dedicated Meeting Spaces

Available for purchase are private spaces. Sit down at a conference table, a 10x10 draped area with the bonus of 63 drink tickets for private bar service. Spaces are limited!
For more details visit the Summit meeting space webpage.
Reserve a spot by contacting Renate Hohman at

Book your Hotel Room
A discounted room block is available at the conference hotel through Friday, June 24th
Book online at the Hyatt Regency Houston hotel reservation webpage to guarantee your room.

Contribute to the Silent Auction
"Houston- here we come!  This year I am chairing IMA's Silent Auction at the Summit. With your support, let's make it a big success. We hope to offer something for everyone and all budgets - travel, merchandise, gift cards and more. We appreciate your support of the IMA and the education programs it provides.
Thanks to those of you who have secured your donations already.  If not, below is the link to donate your items today.  Our catalog is growing- help us make it a huge accomplishment."

Thanks so much,
Anne Jetter, Chair, Summit Silent Auction
Silent Auction Donation Form

Sponsor the Summit
There are six sponsorship opportunities left, don't miss your chance to maximize your experience and exposure by becoming a Summit sponsor! Sponsorship information & registration

Volunteers Needed
Consider donating one hour of your time as an on-site volunteer. It's a great way to meet colleagues in the industry and support the IMA community.
Contact Wendy Smith at or Abby Teigland at to sign up or for additional questions.

Speakers Announced
Ron Baron, professional speaker and Melissa VanDyke, President of Incentive Research Foundation will be the two keynote speakers at the 2016 IMA Summit.

See you at the #imaSummit16

IMA New Members

Please welcome our new IMA members!

New Company Members

Trae Walker
Eleven James

Rusty Guerra
KaiserAir, Inc.

Charley Mann    
Links Unlimited

New Primary Members

Debbie Oswandel
Go Play Golf

New Affiliate Members

Andrew Cohen
Advertising Specialty Institute ASI Show

Beth Blasdel
AMC Theatres

Thomas Boucher
Cindy Rea
Cashstar, Inc.

Armineh Sarkissian
Dineequity, Inc. (Applebee's & Ihop)

Sherry Barry
Links Unlimited

Louise Anderson   

Julie Links
TSYS Loyalty and Prepaid

Now Accepting Donations | Ronald McDonald House Charities

IMA has chosen Ronald McDonald House Charities (RMHC) for their 2016 charity campaign. Specifically, to three Ronald McDonald houses throughout the United States: Houston (Holcombe House), Long Island and New Orleans.


House choices reflect the cities of the IMA 2016 Summit (Houston), IMRA's 2016 Marketing Conference (New Orleans), and IMRA's Past President's, Bill Martocci's, Ronald McDonald House stay in 2015 (Long Island).

To make a monetary donation fill out our online Monetary RMHC Donation Form

To donate merchandise, gift cards, travel certificates or any type of item,
fill out our online Merchandise and Gift Cards RMHC Donation Form

Donations will be compiled and split evenly among all three RMHC locations.

More information can be found on our Charity Campaign webpage.

Peer to Peer | Updates on industry news for companies with IMA members

​Dustin Smith is now Vice President of Sales for BC Incentives

BC Incentives, serving the Premium & Incentives industry since the early 1980's, is proud to announce the hiring of Dustin Smith to the position of VP of Sales. Dustin's responsibilities will include working with BC's key accounts, as well as engaging and educating its ASI distributor partners with BC's portfolio of retail branded products.

Read the full press release here

Virtual Incentives Releases New Virtual MasterCard Portfolio

Virtual Incentives, an industry pioneer in digital reward fulfillment for leading global brands, unveiled its new Virtual Incentives MasterCard® today. Designed for consumer promotions, sweepstakes and loyalty programs, the card helps create consumer connections through relevant messaging, offers and branding. Recipients of the Virtual MasterCard benefit from shortened time between reward receipt and redemption.

Read the full press release here

Partnership with ASI SHow Brings Exposure to Corporate Gifts Industry

The Incentive Marketing Association (IMA) and the Incentive Manufacturers and Representatives Alliance (IMRA)  have developed a strong partnership with ASI Show and created a plan to bring greater exposure to the corporate gifts industry within the promotional products industry at the ASI Show Chicago, July 12-14.

To support this effort, there's a NEW education track designed to teach promotional products distributors about the benefits of corporate gifts and incentive programs.

•Incentive Opportunities: Diversify Your Business and Grow Your Bottom Line

•Incentive Boot Camp: How to Build Your Business With Incentive and Corporate Gift Programs

Exhibitors in the strategically located and IMA/IMRA/ASI Show-branded pavilion will benefit from a number of marketing initiatives to drive traffic to your booth.     

To reserve your space or learn more contact an ASI Show Account Managers at 800-546-3300, or fill out this short form and ASI Show will contact you.

Exhibit at IMEX America in the IMA Brand Pavilion

In 2015 IMEX Show was a huge success for IMA booth partners. The show set new attendance records of 10,732 participants. Each of IMA's booth partners successfully scheduled their own appointments and connect in face-to-face meetings with hosted buyers.

Thank you to the company's who have committed to sharing our booth at IMEX:


Citizen Watch Company of America, Inc.

Corporate Sport Incentives

Fujifilm North America

Nike Gift Cards

Price per partner: $7,500
(Must submit deposit of $1,000 by August 1st
and remaining balance September 1, 2016).

The price will increase to $8,000 on August 1, 2016.

If you are interested in participating in a booth with IMA,
please email IMA's Executive Director, Karen Wesloh.