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A monthly member communication of the Incentive Marketing Association.

  May 2016


In this Issue

President's Message

Circle of Excellence Awards

Karen Renk Award

Summit 2016

Welcome New Members

Ronald McDonald House: IMA's 2016 Charity Choice

Spencer Toomey, CPIM Named VP at Revo Sunglasses

IMA Partners with ASI

Dittman Named a Top Place to Work in NJ


2016 Education Foundation Partners

Research Level

Platinum Level

Diamond Level


Calendar of Industry Events

WorldatWork Total Rewards
June 6-8, San Diego, CA

SHRM 2016 Annual Conference and Exposition
June 19-20, Washington D.C

2016 IMA Executive Summit
July 18-20, Houston, TX

Click here for more events

Strategic Industry Groups of IMA

IMA Board of Directors

Spencer Toomey, CPIM
Revo Sunglasses

Executive Vice President
Sean Roark, CPIM
PromoPros / IncentPros, Inc.

Vice President
Heidi Chatfield, CPIM
All Star Incentive Marketing

John Hornbogen
RPG Gift Cards

Susan Adams, CPIM
Dittman Incentive Marketing

President Emeritus

Richard Low
Citizen Watch Company

Heather Abbott
Powerhouse Brands Consulting

Betsi Bowman (IGCC)
Blackhawk Engagement Solutions

Brian Dunne
SVM Europe, LTD.

Lindsay Gale (IGCC)
Tango Card, Inc.

Susan Gray
Hallmark Business Connections

Chris Harrison (IMRA)
KleerWest, LLC.

Anne Jetter

Don Killingback
Wyndham Exchange & Rentals / Endless Vacation Rentals

Cristiano Miano, IP
Grupo Digi

Ted Moravec
Elite Creations

Scott Plybon (IMRA)
The Plybon Company

Rebekka Rea
Innovative Prepaid Solutions / Earls Rib Palace

Billie Reise
Incentive Concepts, LLC.

Jody Running, CPIM
Top Brands, Inc.

Len Sadek
Landry's, Inc.

Sean Wilkinson
Coporate Rewards UK

Joe Zanone
Movado Group, Inc. / Zanone Sales

Executive Director
Karen Wesloh

Letter From the IMA President, Spencer Toomey



Dear IMA Member,

I don’t know about you, but the question I hate the most is when a friend or an acquaintance asks you, “so what do you do for a living?” You know that the second you start your answer, a stopwatch in the brain of the person that you are talking to is started and you only have a very short window to try and explain this crazy industry to them before their eyes glaze over. You certainly can’t call them up and discuss a work issue you are having with them, because they think you are speaking a foreign language and have no idea what you are talking about.


Fortunately we have each other. The true value of being an IMA member, and especially a member of a SIG, is that you have a full network of people who know exactly what you are talking about and who are willing to offer you advice. Today I received a phone call from an industry friend. We talked about business, our companies and what is going on in the marketplace. When I hung up the phone, I realized how good we have it. We have hundreds of contemporaries we can go to for help, advice or direction. Sometimes we take the networking value of IMA for granted. We shouldn’t because it is our most valuable asset.

The best way to build your network is to attend the IMA Summit. Registration for this year’s Summit in Houston is now open. The Summit Task Force has been working hard and they are putting together a great education program. They are also making sure you have plenty of times to hold business meetings. There will be networking opportunities all through the Summit. Make sure you take advantage of the early bird rates and register for the Summit by June 3, 2016. Your financial prudence will make your company proud. 

Spencer Toomey, CPIM
Vice President, Special Markets
Revo Sunglasses
President, IMA

IMA Awards

Circle of Excellence 

Join IMA's Circle of Excellence-  Nominate your incentive program for the chance to win one of our prestigious awards.

This is your chance to be recognized as an elite incentive company.

Show clients and peers you were acknowledged for your accomplishments!

Submit an entry for the 2016 Circle of Excellence Awards. The application deadline is Friday, May 20, 2016.

For applications, or more information, visit the Circle of Excellence webpage or contact IMA at

Karen Renk Fellowship Award

In her role as Executive Director, Karen Renk was known for a number of qualities including mentoring, character, and professionalism.

The Karen Renk Fellowship Award will be presented to the IMA member who best exemplifies these qualities in service to the association, either through their work within the organization or through outreach to the community at large.

Deadline to apply is May 31, 2016. To make a nomination or for more information, visit the
Karen Renk Fellowship Award webpage.

Summit 2016 | July 18 -20, 2016

Keynote Speakers Announced

Ron Baron, Specialty Motivational Cruises
Ron Baron is a highly acclaimed and dynamic public speaker, entrepreneur, and business leader. He has over 30 years of senior-level national corporate experience in marketing, sales and operations. Ron's presentation will show you how to use your wisdom instead of your intellect, and give you tips on hidden opportunities to make your business more profitable.

Melissa VanDyke, Incentive Research Foundation
President of IRF, Melissa VanDyke has helped contribute tremendous growth of IRF's research findings and educational opportunities. At the Summit, Melissa will present insights from IRF's latest research findings and also provide the audience with helpful ideas to incorporate into their business strategies.

Register Now and Save!
Register Now  Register before June 3rd to save $50!
Book your Hotel Room
A discounted room block is available at the conference hotel.
Book online at the Hyatt Regency Houston hotel reservation webpage to guarantee your room today!

Contribute to the Silent Auction
The 2016 IMA Executive Summit will feature a Silent Auction. We are asking for your support by donating an item or service. Silent Auction Donation Form

Sponsor the Summit
There are less than 10 sponsorship opportunities left, don't miss your chance to maximize your experience and exposure by becoming a Summit sponsor! Sponsorship information & registration

Volunteers Needed
Please consider donating one hour of your time as an on-site volunteer. It's a great way to meet colleagues in the industry and support the IMA community.
Contact Wendy Smith at or Abby Teigland at to sign up or for additional questions.

See you at the #imaSummit16

IMA New Members

Please welcome our new IMA members!

New Company Members

Diane Katzman
Diane Katzman Design

Luke Kreitner
Incentive Solutions

Robin Otta
Katmai Lodge Alaska

Michael Ruege
T Companies, Inc.

New Primary Members

Barry Meisel
Energy 2 Engage

Katie Dougherty

Marie Broos
Regis Corporation

Ryan Cutlip

Michelle Andre
Virtual Incentives

New Affiliate Members

Gaetana Surdi
Blackhawk Network, Inc.

Carolyn Peoples
Landrys, Inc.

Martha Weaver

John Cullen
Paul Mpistolarides
Mark Tepper

Gary Slavonic
Top Brands

IMA Chooses Ronald McDonald House for 2016 Charitable Cause

Dear IMA Members,

As many of you may be aware in the fall of 2014 my youngest daughter had a serious and unique health issue requiring her to be admitted to the hospital for 66 days. Much of that time was on a ventilator in the intensive care unit of L.I.J. Hospital in NY. It was the only facility around with the specialists she needed that could adequately deal with her condition.

During this time, my wife and I were fortunate enough to be able to utilize the Ronald McDonald House of Long Island right next door to the hospital. This room was a welcomed spot to catch some sleep, shower, and eat. Meals (breakfast, lunch and dinner) were provided by volunteers. They did not care how long you needed to be there. We met families from all over the country and abroad. Some came for long hospital stays and others for scheduled treatments. We spent Halloween, Thanksgiving, my birthday, and our anniversary there. We saw how this haven tried to keep holidays festive for all residents: including patients undergoing treatments and their siblings who needed to be along for the ride as well.

The cost was a suggested $20.00 per day donation, and that was only if you could afford it. Without the Ronald McDonald House we would have had to lodge at a hotel. A cheap hotel room would have cost at least $100.00 per day - NOT including food! 

Before I needed their services, I barely gave their charity a thought when seeing the plexi-glass donation boxes while ordering my chicken McNuggets. Occasionally I might have thrown in my spare change.

My experience gave me great respect for the Ronald McDonald House organization which was kind enough to take in my and others' families during a trying time when a child's health is at stake.  My family benefited directly from this organization’s work. I am now a firm supporter of Ronald McDonald House and remain highly appreciative of their benevolence.

Members of IMRA, the SIG of which I was president, became aware of my situation and suggested that they take RMH on as their charity for 2016, asking me to lead in that effort.  My connection to the IMA board as a director had me involved in discussions with them as well. They too felt Ronald McDonald House would be a great philanthropic endeavor for IMA, which sounds great to me.  Repeatedly RMH is ranked among the top charities with roughly .93 of every dollar going to running a house.  Ronald McDonald House can use all the support it can get and the extended support from IMA and all the SIGs is amazing and personally touching.  

My plea is to the entire IMA community to help us raise funds for this great organization who is providing such a needed service for so many families touched by a child’s illness. Cameron is currently doing well, in school and resuming almost all the activities a 13 year old should. For that I thank God, her outstanding care, and the positive thoughts that were sent our way by so many.

Please help our initiative with a donation so the next family put in this unexpected position has a place to gather themselves and their families as they battle what they look to overcome.  Further details on how to donate will be coming, so please keep an eye out, remember my story, and act.  On behalf of my daughter, the rest of my family, and myself, I want to thank you for taking the time to read this and considering my request.   


Bill Martocci | p: (631) 750-6033 | f: (973) 629-1114 | |

Industry News

​B. Robinson Appoints Spencer Toomey as Vice President, Special Markets

B. Robinson is pleased to announce that Spencer Toomey will be joining the company as Vice President, Special Markets.  

Spencer Toomey is an industry veteran with over 35 years of experience in the Special Markets channel.  He is a Certified Professional of Incentive Marketing (CPIM) and has served as president of The Premium Marketing Club of New York, the Incentive Manufacturers & Representative Alliance (IMRA) and is currently the president of the Incentive Marketing Association (IMA).  Toomey joins B. Robinson from MMSC where he was most recently Senior Vice President.  He will utilize his extensive network to strategically grow the B. Robinson brands in the Special Markets channel.

"We are so excited to bring Spencer to the B. Robinson team.  We believe his deep Special Markets experience and unique expertise will help us achieve our ambitious goals”, said Ray Franzino, Executive Vice President of B. Robinson Optical.

About B. Robinson Optical, Inc.
B. Robinson Optical, founded in 1926, has been a leader in the eyewear industry for over 90 years. Known for superior quality and unique design, B. Robinson's fashion division offers many licensed collections including Judith Leiber, Ivanka Trump, Izod, Halston, Joe’s Jeans and London Fog.  The sport division manages the world-renowned Revo brand (  B. Robinson also produces private label sunwear for leading global retailers.


Read online version

Congratulations IMA President, Spencer Toomey!

ASI Show Announces Incentives and Corporate Gifts Pavilion and Education in Chicago 

Partnering with IMA to deliver new corporate gift opportunities

ASI Show is pleased to announce the partnership between their trade show in Chicago, July 12 through the 14, at McCormick Place, and IMA to deliver opportunities at the new Incentives and Corporate Gifts Pavilion for exhibitors and attendees. “We’re thrilled to partner with IMA to offer our members another important opportunity to grow their business through a hot new market with unlimited possibilities,” said Rita Ugianskis-Fishman, senior vice president and general manager of ASI Show. “IMA is a natural fit for the promotional products industry and everyone at ASI Show is excited about providing distributors with all the education and contacts they need to take advantage of corporate gifting and incentive programs.”

Read full press release here

Dittman Incentive Marketing Recognized as One of New Jersey’s Best Places to Work 2016 by NJBIZ

Dittman Incentive Marketing has again been honored by NJBIZ as one of the 2016 Best Places to work in New Jersey for its strong philosophy of employee engagement, personal development, and workplace values.

The “Best Places to Work” survey and awards program identifies, recognizes and honors the top places of employment in New Jersey that benefit the state's economy, its workforce, and businesses.

Dittman Incentive Marketing has been named one of the Best Places to Work in New Jersey in the small/medium category, making the company a third-time recipient of the honor. The program is made up of 100 companies split into two groups: 70 small/medium-sized companies (15-249 employees) and 30 large-sized companies (more than 250 employees).

“We are honored to be recognized as one of the Best Places to Work in NJ. As a leading performance improvement company, we are committed to engaging employees and creating thriving and successful workplaces,” Susan Adams, Sr. Director of Engagement says. “We value the contributions of our team and are proud of our company culture of achievement and recognition.”

Dittman Incentive Marketing’s core values are expressed by “Dittman CARES” which stand for Collaboration, Accountability, Respect, Ethical Behavior, and Service. The company lives these values through annual donations by each teammate to their favorite charity in addition to other financial donations, an engaged workforce shaped by company culture, and most significantly, through its HOPE Week initiative.

Companies from across the state entered the two-part process to determine the 100 Best Places to Work in New Jersey. 75% of the total evaluation was based on an employee survey to measure the employee experience. The balance consisted of evaluating each nominated company's workplace policies, practices, philosophy, systems and demographics.

The award program, created in 2005, is produced by NJBIZ. For more information on the Best Places to Work in New Jersey program, please visit

                               Read online version of press release

IMEX America| October 18-20, 2016, Las Vegas NV

Share a booth with IMA 

IMEX America 2016 planning is underway. Again, IMA is offering to share its booth with interested IMA members.

The 2015 IMEX Show was a huge success for IMA booth partners.  The show set new records in attendance with 10,732 participants, a 4% increase over 2014. The number of hosted buyers was also up 4% over 2016 with an increase in pre-scheduled appointments of 7%. Each of IMA's booth partners was able to schedule their own appointments and connect in face-to-face meetings with hosted buyers.

The price per partner will be $7,500, all inclusive (space, display cases, counters, graphics, electrics, and more) if we receive the commitment and deposit of $1,000 by August 1, 2016 (the balance will be due by September 1, 2016). The price will increase to $8,000 on August 1, 2016.
Booth space is limited to the first 10 IMA members to reserve their space.

If you are interested in participating in a booth with IMA,
please email IMA's Executive Director, Karen Wesloh.