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A monthly member communication of the Incentive Marketing Association.

  April 2016


In this Issue

President's Message

The Incentive Source

IMA Board Nominations

Summit 2016

Karen Renk Fellowship Award

Welcome New Members

News in the Incentive Industry

2016 Education Foundation Partners

Research Level

Platinum Level

Diamond Level


Interested in becoming an
Education Foundation Partner?
Read full list of benefits here

Calendar of Industry Events

WorldatWork Total Rewards
June 6-8, 2016, San Diego Convention Center, San Diego, CA

SHRM 2016 Annual Conference and Exposition
June 19-20, Washington D.C

2016 IMA Executive Summit
July 18-20, 2016, Houston, TX

Click here for more dates

Strategic Industry Groups of IMA

IMA Board of Directors

Spencer Toomey, CPIM

Executive Vice President
Sean Roark, CPIM
PromoPros / IncentPros, Inc.

Vice President
Heidi Chatfield, CPIM
All Star Incentive Marketing

John Hornbogen
RPG Gift Cards

Susan Adams, CPIM
Dittman Incentive Marketing

President Emeritus

Richard Low
Citizen Watch Company

Heather Abbott
Powerhouse Brands Consulting

Betsi Bowman (IGCC)
Blackhawk Engagement Solutions

Brian Dunne
SVM Europe, LTD.

Lindsay Gale (IGCC)
Tango Card, Inc.

Susan Gray
Hallmark Business Connections

Chris Harrison (IMRA)
KleerWest, LLC.

Anne Jetter

Don Killingback
Wyndham Exchange & Rentals / Endless Vacation Rentals

Cristiano Miano, IP
Grupo Digi

Ted Moravec
Elite Creations

Scott Plybon (IMRA)
The Plybon Company

Rebekka Rea
Innovative Prepaid Solutions / Earls Rib Palace

Billie Reise
Incentive Concepts, LLC.

Jody Running, CPIM
Top Brands, Inc.

Len Sadek
Landry's, Inc.

Sean Wilkinson
Coporate Rewards UK

Joe Zanone
Movado Group, Inc. / Zanone Sales

Executive Director
Karen Wesloh

Letter From the IMA President, Spencer Toomey



Dear IMA Member,

Embrace change. It sounds like an oxymoron but the one constant is change. Just recently we had a big change when a major industry supplier bought another major industry supplier. The two are well respected brands that did very well on their own and suddenly they were one – change. There was a national marketing company that suddenly announced that it was shutting down and left their brands scrambling for new representation in the channel – change. These came suddenly without a lot of warning.

Usually when we talk about change we refer to technology – the internet, smart phone, tablets, ultrathin high speed laptops, social media and more. But what about humans? How does all of these changes affect us? The way you sold for years is now old school. The product or service that you sold is now obsolete and its replacement may not have been invented yet. Even worse – you are out of a job and you didn’t prepare for it. I found myself in this position many years ago and I was not well networked and I made a promise to myself that I would network myself until I knew everyone in the industry and everyone knew me. I joined IMRA and then IMA, worked on task forces, joined the boards, attended the conferences and build a large network. The next time I faced a “change” I was ready for it and I embraced it. It gave me a chance to try something new in the channel, start new challenges and see a different side of it. 

Are you ready for the next change in your career? Start today, get your social media up to date, build your network, get active in the channel – join a task force, join a board, sign up for the Summit and get ready to embrace change.

Spencer Toomey
President, IMA

The Incentive Source - IMA's Printed Directory

Are Your Company and Individual Membership Profiles Up to Date?

We will be pulling data from our records soon for the membership print directory. Please login to the IMA website before April 23 and check to make sure all of your information is correct. Please note that your company's description will be pulled verbatim from the primary member's record.

Membership Questions?
Contact Renate Hohman:

Last call for Advertising

Don’t miss out on advertising in the IMA print directory. This year’s directory has an updated look and more ad options.
The deadline is Friday, April 15.
Fill out the 2016 Directory Advertisement Form to submit an ad

Ad Questions?
Contact Sara Bluhm:

IMA Board Nominations

Nominations for IMA Board of Directors are currently being held. IMA desires to continue to add strong leaders who are diverse representations of our industry to its board. The IMA Board of Directors actively foster the common good of both our association and the industry as a whole. If this description speaks to you, please consider this a proposal to run for an IMA Board Director position.

About the Board of Director Position:
A board member's term lasts three years and is eligible for reelection after that period. A board member must serve one year before eligibility for an officer position.

Director Responsibilities and Expectations:

  • Attend three to four meetings per year
  • Participate on a committee or Task Force
  • Attend the annual Executive Summit
  • Spend the average four hours per month on IMA related business

A newly elected board member will need to attend the July board meeting just before the Executive Summit, and will be sworn in during the conference.

Current board members whose terms' expire this July must also submit a Director Candidate Form to rerun for a position on the board.

To nominate yourself as a candidate, fill out this Director Candidate Form and submit it to Karen Wesloh, Executive Director, IMA.

Deadline to apply is April 29, 2016

Summit 2016 | July 18 -20, 2016

Join us at IMA’s 17th Annual Executive Summit to become STRONGER TOGETHER with incentive market leaders and gain new insights on how to help you and your company.

This year’s Summit will deliver valuable tools and ideas that will help you to develop and leverage meaningful, profitable IMA relationships that will benefit your business and improve your bottom line.  From a keynote speaker and industry experts to all-new private hosted hospitality spaces (with beverage service) to conduct business conversations without the competition at the next table joining in, the IMA Summit is a destination event that will deliver a huge ROI to every attendee. 


Registration is now open!
Register Now  -  Register before June 3rd to secure the early bird discounted rate!
Hotel Information
A room block is available for Summit participants at the conference location, Hyatt Regency Houston.
Please book online on our Hyatt Regency Houston hotel reservation webpage or call (713) 654-1234 to receive the special IMA room rate.
Silent Auction - Donation Request
The 2016 IMA Executive Summit will feature a Silent Auction with all proceeds benefiting the IMA Educational Foundation. Summit attendees will have the opportunity to bid on gift cards, travel and merchandise. We are asking for your support by donating an item or service. Your generosity in providing these items is very much appreciated!
Silent Auction Donation Form

Sponsorship Opportunity
There are only 10 sponsorship options left, don't miss your chance to maximize your experience and exposure by becoming a sponsor of the 2016 IMA Executive Summit!
Sponsorships range in price, ensuring there is an option for every budget level.
Sponsorship information & registration

Interested in Presenting?
The Roundtable Discussions at the IMA Summit 2016 are short and the pace of the event is exciting and fast. There will be the opportunity to host three 20 minute sessions on the afternoon of Tuesday, July 19th before adjourning to an offsite networking function in the evening.
We are currently looking for industry professionals to host roundtables where participants can share their experiences, offer case studies and learn from each other.
Submit roundtable topic and moderator suggestions online now.

Volunteers Needed
The IMA Executive Summit Task Force is seeking members to volunteer at the Summit. If you plan to attend, please consider donating one hour of your time as an on-site volunteer. It is a great way to meet colleagues in the industry and support the IMA community.

Please contact task force member Wendy Smith at to sign up or for additional questions.

See you at the #imaSummit16

IMA New Members

Please welcome our new IMA members!

Theresa Clemmer
Nambe, LLC

Gary DiLeo
Bose Corporation

Matthew Gorman
Canon U.S.A., Inc.

Reiner Vanooteghem
Checkpoint Card Technology (New company member)

Jeff Weatherly
Checkpoint Card Technology (New company member)


Karen Renk Fellowship Award

In her role as Executive Director, Karen Renk guided the Incentive Marketing Association, championed the business case for incentives, and mentored a wide group of individuals for the betterment of the industry and the association. She was known for a number of qualities including mentoring, character, and professionalism.

The Karen Renk Fellowship Award will be presented to the IMA member who best exemplifies these qualities in service to the association, either through their work within the organization or through outreach to the community at large.


  • Current member in good standing of the IMA
  • Active role in IMA, a SIG, and/or a Task Force
  • Demonstrable and substantial commitment to the organization through time and/or effort to promote the industry and the IMA community at large

Nomination Process

Nominations will be accepted throughout the year and reviewed on a monthly basis by the Review Committee. All nominations for the current year’s award must be received no later than May 31st of that year.


The award includes:

  • Paid registration for the IMA Summit, where the award will be presented
  • Two nights paid accommodation during the IMA Summit
  • Crystal award furnished by Waterford
  • Copy of a book Karen found insightful, with an inscription from the IMA president 
  • Waived IP or CPIM certification (within three years) or renewal fees
  • Bio and article to be included on the IMA website as a Renk Fellow
  • Creation and circulation of a press release highlighting the winner, the award, and the legacy
  • Recognition of all Renk Fellows at future Summit General Sessions
  • Possibility of future Summit coffee or cocktail with IMA President and Renk Fellow

 To make a nomination or for more information, visit the Karen Renk Fellowship Award webpage.

Industry News

​Power Sales & Advertising Named Merchandise Supplier of the Year by Dittman Incentive Marketing

Dittman Incentive Marketing is pleased to announce that their Merchandise Supplier of the Year award has been presented to Power Sales & Advertising of Lenexa, KS. Power Sales is a family-owned business in incentive distribution. Matt Roberts, son of Power Sales President Dave Roberts, says, “We appreciate the honor! Our job is a lot easier when working with a great customer like Dittman.” Power Sales has consistently assisted Dittman Incentive Marketing in providing premium merchandise to its program participants quickly, while providing excellent customer service.

Read the full press release here.

IMEX America
| October 18-20, 2016, Las Vegas NV

Share a booth with IMA

IMEX America 2016 planning is underway. Again, IMA is offering to share its booth with interested IMA members. Each year IMA and the companies who share our booth find great success at this event.

Last year nearly 11,000 visitors attended the IMEX America conference. Every one of our booth partners were able to preschedule one-on-one appointments with potential buyers. There were 9,700 successful purchases from buyers throughout the conference, which is a 7% increase from 2014.

 If you are interested in participating in a booth with IMA, please email IMA's Executive Director, Karen Wesloh.