Educaation Blast Header
A monthly member communication of the Incentive Marketing Association.

July 2015

In this Issue

President's Message

2015 IMA President's Award Recipient

2015 Karen Renk Fellowship Award Recipient

We want to know why you joined IMA

2015 IMA Summit

IMEX America

Special Advertising Opportunity From Occupational Health & Safety Magazine

Event/Trade Show Calender

IMA Welcomes New Members

Your 2015 Summit Sponsors

Industry Resources

Distributor Resources

Global Incentive Programs

Incentive/Recognition Case Studies

Incentive/Recognition Program Basics

Industry Suppliers/Products Search

Legal Considerations

Marketing Intelligence

Media Training

People Performance & Recognition


Return on Performance Magazine

Strategic Industry Groups of IMA

Global Incentive Council (GIC)

IMA Canada Council

IMA Europe Council

Incentive Manufacturers and Representatives Alliance (IMRA)

Incentive Gift Card Council (IGCC)

Incentive Travel Council (ITC)

Performance Improvement Council (PIC)

Recognition Council

Thank You to our 2015 Education Foundation Sponsors

Platinum Sponsors

Diamond Sponsors


Emerald Sponsors
O.C. Tanner

Sapphire Sponsors
Above Target
Top Brands

Education Sponsor
Rymax, Inc.

IMA Welcomes New Members

Join IMA in welcoming your newest association colleagues.

(New Member Company)
Tracy Varnes

(New Member Company)
Gabrielle Moxley

Brandon Anderson

(New Member Company)
Maddie Holeksa

Marty Hood

(New Member Company)
Andrew Dodge

Donnalee Silletti

(New Member Company)
Jenny Jeansonne

(New Member Company)
Jo-Anne Pusateri

Anya Katanski

(New Member Company)
Bhavik Vasa

(New Member Company)
Belinda McDonald-Paez

Holly Glowaty

Steve Owen

Ben Golden

(New Member Company)
Brendan Lillis

(New Member Company)
Paul Bausch

Amy Pavey-Johnston

Thank You to our 2015 Executive Summit Sponsors




























Letter From the IMA President, Rick Low

In just a few days, over 325 IMA members will convene in Nashville for the 2015 Executive Summit. The 16th annual event promises to be one of the most memorable in a city known for its music and hospitality. Over a year ago, planning was begun by our then EVP, Donna Chrobak. Fast forward twelve months, and Donna is finishing up her first seven months as the IMA Executive Director. Spencer Toomey stepped in, and with a dedicated team of volunteers and staff, completed the task of planning an event you will not want to miss.

The Summit is the time in which leadership changes hands, we take a look at what we have accomplished and plan the road ahead.  I will share more at the IMA Membership Meeting, but it is worthwhile to focus on one important culture change that has occurred; Collaboration.

I look forward to the two evening events sponsored by IGCC and its members, including a special shout-out to Target and Cracker Barrel.  And I thank the numerous sponsors that help us stage this annual event. Educational tracts are sure to appeal to every attendee. Networking opportunities will be plentiful. And we will announce the inaugural recipient of the Karen Renk Fellowship Award.

This year, the IMA and SIGs continued the collaboration conversations that began in Philadelphia in 2014. Through the discussions about professional staff, membership retention and education, end user outreach and the value of certification, your Board of Directors became a unified voice for the incentive industry.  A re-energized IMA, both in the U.S. and Europe, are realizing an increase in membership. SIGs invested in research that will help grow the incentive channel. A record number of IMA members are seeking industry recognized certification that shows their commitment to learning the art of incentives. Outside organizations are looking to IMA members to provide education at their industry events. SIG leadership is working together, finding common ground to help one another understand the value and importance of each other in the incentive arena. Just a few of the year-long initiatives and accomplishments.

An organization like the IMA takes the efforts of many to be successful. A lot of dynamic and passionate professionals are dedicated to advancing the IMA. I look forward to thanking each one of you personally in Nashville.

Please also join me in congratulating Brett Hatch, Senior Director of Corporate Gifts at Maui Jim, the recipient of this year’s President’s Award, and Sean Roark, Vice President of Incentive Programs at PromoPros/IncentPros, the recipient of the inaugural Karen Renk Fellowship award. You can read more about each of these dedicated incentive professionals in this month’s newsletter, and they will both be honored at the IMA Summit.

Rick Low
Citizen Watch Company of America, Inc.

2015 IMA President’s Award Recipient

Brett Hatch
Congratulations to Brett Hatch, Senior Director of Corporate Gifts at Maui Jim, and this year’s recipient of the IMA President’s Award.

This unique award, recognizes individuals who have actively furthered IMA’s mission to create a greater awareness of incentives; help incentive suppliers prosper in a changing business environment through education, training, research and marketing; and through example, promote high standards of professionalism in the incentive field.

Brett has been an active IMA Board Member and instrumental in helping develop the IMA mission. His marketing guidance has helped steer the IMA towards its ultimate purpose, providing meaningful content to the end user community. His model of merchandise experiences is the standard to which we are all held. And, Brett has helped the IMA forge relationships with the IRF and other associations in the incentive space. Congratulations, Brett! 

2015 Inaugural Karen Renk Fellowship Award

Sean Roark
Congratulations to Sean Roark, Vice President of Incentive Programs at PromoPros/IncentPros and recipient of the inaugural Karen Renk Fellowship Award.

The Karen Renk Fellowship Award was created to honor the role that Karen Renk played in guiding the Incentive Marketing Association during her 13 years as its Executive Director. She championed the business case for incentives, and mentored a wide group of individuals for the betterment of the industry and the association. She was known for a number of qualities included Mentoring, Character, Collaboration, and Professionalism. The Karen Renk Fellowship is awarded to the IMA member who best exemplifies these qualities in service to the association, either through their work within the organization or through outreach to the community at large.

Through his numerous contributions to the IMA and the incentive industry, including his service on numerous Boards, his contribution to industry publications advocating on behalf of the incentive industry, to his relentless dedication to help IMA find and vet our new association management company, we can think of nobody that deserves this honor more than Sean. Congratulations, Sean!

We want to know whyYOU joined IMA!

Opinion Matters

What keeps you renewing year after year? What benefits do you find most valuable? What benefits can IMA offer that it currently isn’t?

IMA is constantly re-evaluating our value proposition to our members to ensure we are staying relevant in the industry and providing our members with benefits they value. Please take a moment to provide your feedback or testimonial on your IMA membership experience. Your input is of utmost importance and is the basis of what will drive our value proposition moving forward.

Tell us Why You Joined IMA!

2015 IMA Summit | July 26-28 | Nashville, TN

Summit Logo

In just a few days, more than half of our IMA members will be heading to Nashville for the 2015 IMA Executive Summit. We have an exciting agenda planned that includes new and relevant educational content, a provoking keynote speaker, and the best networking events we’ve ever had. If you haven’t already registered, it’s not too late.

Register online now!

As you’ve probably heard by now, we are expecting this year’s Summit to be one of the best in recent years, if not ever. But there are a few key happenings that we wanted to spotlight at this year’s event:

2015 Philanthropic Activiy


Soles4Souls is a disaster relief organization founded after philanthropists and shoe executives teamed up to provide footwear to those most impacted by The Indian Ocean tsunami in 2004 and Hurricane Katrina in 2005. Now Soles4Souls helps bring shoes and clothing to those in need worldwide.

The Incentive Marketing Association Philanthropic Task Force has chosen Soles4Souls, a Nashville, TN based non-profit organization, as our 2015 Philanthropic partner. As part of our annual Executive Summit, IMA is asking members to participate in helping us support this worthwhile organization in the following ways:

Donate new or gently used shoes, for men, women or children. Soles4Souls will have a collection site on location at the IM Summit near the registration desk. Donations will be accepted throughout the conference. We ask that you please box or bag paired shoes so they do not get separated.

Purchase Payless ShoeSource® gift cards – Payless ShoeSource has generously offered to make an additional gift card donation equal to 15% of all gift cards purchased for donation to Soles4Souls on behalf of the IMA fundraising initiative. Gift cards can be purchased via the IMA Silent Auction app at any time(Item #'s 95- 98). All gift cards will be donated directly to Soles4Souls.

Make a cash donation in any amount via the Summit Silent Auction appat any time(Item #1). Non-profit organizations are always in need of cash donations to help cover administrative costs.

We will also have a guest speaker from Soles4Souls on Tuesday, July 28th, at the IMA Membership Meeting, so please join us and help support this local Nashville organization that helps support so many worldwide.

A few things about Soles4Souls:

  • Since 2006, Soles4Souls has distributed 22 million pairs of new shoes in 127 countries and all 50 United States. Half of our distribution events occur in the U.S.
  • Used shoes collected and donated by thousands of volunteers go to our micro--Enterprise program that offers the opportunity for thousands in developing nations to create small businesses selling shoes and clothing (a micro--enterprise). This is a powerful and sustainable way for people who are without a traditional job or training to lift themselves and their family out of poverty.
  • In many developing countries, walking is a primary mode of transportation. Each day millions face the dangers of cuts, fungus, contaminated soil and insect bites that lead to infection, disease, amputation and death. Providing safe, sturdy shoes could help end this cycle.
  • Many children around the world are not permitted to attend school, if they do not have shoes.
  • Right here in the United States, 1 in 5 children live below the poverty line. When we can help provide a pair of shoes, we helping bridge the economic gap. For these families, a new pair of shoes provides dignity and hope.

Opening Reception Hosted by Target


The conference kicks off Sunday night with a welcome party at the Acme Feed & Seed, hosted by Target Corporate Gift Cards. Acme Feed & Seed creates a uniquely ‘Nashville’ atmosphere that honors the unparalleled character of the city’s past, present and future and will be a great kick off to our annual Executive Summit.

If you haven’t already, make sure to RSVP to this event, and keep your eyes open for more details. Only registered Summit attendees will be admitted.

Keynote Speaker – Max Weinberg

Monday morning the Summit will open with Keynote Speaker – Max Weinberg, the drummer for Bruce Springsteen’s E Street Band. This will be followed by educational sessions on a variety of topics and plenty of networking time.

Sponsored by:


An Incentive Industry Shindig!

craig wayne boyd

Cracker Barrel Old Country Store® presents Craig Wayne Boyd, winner of the seventh season of The Voice, as headline entertainment for the IMA Summit Incentive Industry Shindig.

Just thirteen days after winning The Voice, the 35-year-old Nashville transplant sat at the top of the country charts with his newly released single, "My Baby's Got a Smile on Her Face." It is only the second country song in history to debut at Number One.

Regular watchers of The Voice will not soon forget his rendition of “I Walk the Line” from the Top 10 episode that launched him into the Top 8 – it was a show stopper!

Here’s the 'Shindig' lineup starting at 6:00 pm

  • Doors open and dinner is served
  • Williams & Company open with line dancing
  • Craig Wayne Boyd Concert

But the party doesn’t stop there. Join us after the concert for an IGCC after party at Rockbottom Brewery, hosted by MT&L, where we’ll have more music and more fun.

See you in Nashville!

Exhibit at IMEX in the IMA Brand Pavilion


When: October 13-15
Where: Sands Expo Center, Las Vegas, NV

The 2014 IMEX Show was a huge success for IMA booth partners. Collectively we had 217 pre-scheduled appointments, a 30% increase over the 2013 show. The show itself set new records in attendance with 10,354 participants, coming from over 150 countries. The number of pre-scheduled appointments for all exhibitors had a 6% increase over last year. Each of IMA's booth partners was able to schedule their own appointments and connect in face-to-face meetings with hosted buyers. 

IMEX has extended the same exhibitor rates to IMA for 2015, so there will be no increase to members who chose to exhibit in the IMA booth. The price per partner will be $7,000 (all inclusive).

Booth space is limited to 11 partners and are going fast. To secure your spot early, please email Donna Chrobak.

Special Advertising Opportunity From Occupational Health & Safety Magazine

Occupational Health & Safety Magazine will feature a special section on Employee Gifts & Incentives in its September 2015 issue. This special editorial/advertising section will concentrate on the value of incentive awards in stimulating safety programs. 

The Employee Gifts & Incentives section will reach more than 86,000* OH&S subscribers in more than 70,000** facilities across the United States. In addition, copies of September OH&S will be distributed at the NSC (National Safety Congress) Expo in Atlanta September 28-30.

OH&S is offering IMA member companies two packages, each at special discount prices.

Full Page - $3,900 net

  • Full page, 4-color ad  ($10,375 value)
  • 3 months white paper hosting on ($ 2,325 value)
  • Online product listing – September through November 2015 ($750 value)

Half Page - $2,900 net

  • Half page, 4-color ad  ($6,980 value)
  • 2 months white paper hosting on ($1,550 value)
  • Online product listing – September through November 2015 ($750 value)

The September issue closes July 30, 2015. Materials are due August 4.

For more information or to reserve your space, please contact an Occupational Health & Safety Integrated Media Consultant:

Barbara Blake - West
(972) 687-6718

Event/Trade Show Calendar

Click here for more dates.

Incentive Marketing Association
9700 W Bryn Mawr Avenue, Suite 210 | Rosemont, IL 60018 | P: 847.447.1082