Educaation Blast Header
A monthly member communication of the Incentive Marketing Association.

June 2015

In this Issue

President's Message

We want to know why you joined IMA

Newly Elected Board Members

2015 IMA Summit

Member Spotlight

IMEX America

Event/Trade Show Calender

IMA Remembers Terry Markwart

IMA Welcomes New Members

Your 2015 Summit Sponsors

Industry Resources

Distributor Resources

Global Incentive Programs

Incentive/Recognition Case Studies

Incentive/Recognition Program Basics

Industry Suppliers/Products Search

Legal Considerations

Marketing Intelligence

Media Training

People Performance & Recognition


Return on Performance Magazine

Strategic Industry Groups of IMA

Global Incentive Council (GIC)

IMA Canada Council

IMA Europe Council

Incentive Manufacturers and Representatives Alliance (IMRA)

Incentive Gift Card Council (IGCC)

Incentive Travel Council (ITC)

Performance Improvement Council (PIC)

Recognition Council

Thank You to our 2015 Education Foundation Sponsors

Platinum Sponsors

Diamond Sponsors


Emerald Sponsors
O.C. Tanner

Sapphire Sponsors
Above Target
Top Brands

Education Sponsor
Rymax, Inc.

IMA Welcomes New Members

Join IMA in welcoming your newest association colleagues.

Kelly Hoelscher

(New Member Company)
Jeff Ross

(New Member Company)
Ann Lyons

(New Member Company)
Mike Goebel

Brian Carr

(New Member Company)
Giancarlo Giumelli

Felipe Papaleo

Nicol Shaw

(New Member Company)
Larry Nichter

Robert Ordever

Lindsay Gale

Deb Orr

(New Member Company)
Andrew Choi

Pete Davison

Thank You to our 2015 Executive Summit Sponsors























Letter From the IMA President, Rick Low

All of us have had that travel day from hell. My return from the JCK Las Vegas show earlier this month was one of those trips where it seemed everything went wrong.  Thunderstorms in Richmond caused the flight to be diverted to Dulles outside Washington, DC. After a three hour wait the flight was cancelled when the pilots timed out.

At 2am in the morning, with no available hotels, what else is there to do but drive the two hours home?  So I scanned the baggage area and struck up a conversation with a few guys who, like me, were waiting for their bags.  A young man said he was going to Richmond, so we partnered for the ride to RIC.  I drove and we chatted so we stayed awake. I was fortunate to meet a 30 year old engineer that emigrated to the U.S. at the age of 6 from Ethiopia, who is proving every day that hard work and focus pays off.

We all have been asked, he said, “So what do you do?” I explained who I worked for and who I sell to. And then told him about the Incentive Marketing Association and how we advocate for the use of incentives by businesses.  His next question was concise and to the point, “Is it working?"

Are we treading water or making a difference? The last 8 – 12 months have been spent repairing our foundation. A re-focus of our energies internally to insure we are prepared for the changing landscape.

A new executive director on-boarded in January has helped refocus staff and members to the goals of IMA. The revitalized Membership Task Force is working hard to better communicate the IMA value proposition. SIGs are collaborating on a scale never before imagined – new business relationships are creating partnerships and new business opportunities. The transition to a new management company is just starting and will align us with a like-minded organization. IMA and SIG membership is growing once again as the IMA proves it is the ideal incentive marketplace. Recently revised IP and CPIM curriculums are attracting a record number of registrants for the IP course at the IMA Executive Summit. The IMA and SIGs are investing in ground breaking research to identify new markets and to help identify best program practices. The IMA is partnering with other industry associations to help establish a unified industry voice. The IMA Annual Summit is shaping up to be the best ever attended Summit in IMA history.

We have a lot of work to do; the foundation is now stable; the membership re-energized. We are now working on how to best communicate our message: developing meaningful content and determining the best way to deliver it.

With your help, we can make sure that these efforts are working. We are moving forward. And we are making a difference. Are you ready to jump on the train?

I look forward to seeing you in Nashville at the 2015 IMA Summit. Collaboration on a global scale.

Rick Low
Citizen Watch Company of America, Inc.

We want to know why YOU joined IMA!

The benefits of being an IMA member are many, but we know that each member joins for their own specific reasons, so we want to know why you joined IMA! What made you join? What keeps you renewing year after year? What benefits do you find most valuable? What benefits can IMA offer that it currently isn’t?

IMA is constantly re-evaluating our value proposition to our members to ensure we are staying relevant in the industry and providing our members with benefits they value. Please take a moment to provide your feedback or testimonial on your IMA membership experience. Your input is of utmost importance and is the basis of what will drive our value proposition moving forward.

Tell us Why You Joined IMA!

Meet Your Newly Elected IMA Board Members

Congratulations to our newly elected members of the IMA Board of Directors! They are a dynamic group of industry leaders whose insight, perspective and leadership will help move IMA forward.

Welcome to the IMA Board!

Susan Gray
Director Business Operations
Hallmark Business Connections
IMA Member since 1999
SIG Affiliations: IGCC
Sean Roark, CPIM
VP Incentive Programs
IncentPros / PromoPros
IMA Member since 2007
SIG Affiliations: RC, PIC
Anne Jetter
Director Merchant Services
IMA Member since 2007
SIG Affiliations: IGCC
Len Sadek
Director Gift Card Sales & Marketing
Landry’s, Inc.
IMA member since 2011
SIG Affiliations: IGCC
Don Killingback
Director of Business Development
Wyndham Exchange & Rentals /
Endless Vacation Rentals
IMA Member Since 2007
SIG Affiliations: ITC, IMRA
Billie Reise
Vice President Marketing
Incentive Concepts
IMA Member since 2007
SIG Affiliations: None
Cristiano Miano, IP
Grupo Digi
IMA Member since 2011
SIG Affiliations: None
IMA Education Partner
Spencer Toomey, CPIM
Senior Vice President
Luxury Lines by MMSC
IMA member since 1999
SIG Affiliations: IMRA
Rebekka Rea
Innovative Prepaid Solutions
IMA member since 2004
SIG Affiliations: IGCC

2015 IMA Summit | July 26-28 | Nashville, TN

Summit Logo

In less than a month, our Industry leaders will be together in Nashville for the IMA Summit.

Registration is running at a record pace. You can sign up right now by clicking the link below. So don’t hesitate!

Register now!

We will be at the Hilton Nashville Downtown, an all-suite hotel which is located in the heart of the Nashville action. It is a AAA 4-Diamond property with 4 restaurants and bars, 10 minutes from the airport and a short walk to some of Nashville’s best attractions.

Boot Camp is Now in Session!

New Member Boot Camp and the IGCC Boot Camp are both taking place on Sunday afternoon. If you are new to IMA, if this is your first time attending the IMA Summit, or if you would just like to get an overview of our industry and find out how to make the most of your IMA membership, attend a boot camp session. Not only will you gain valuable information, but you’ll meet some great industry leaders and other new members too.

Get Your Incentive Professional (IP) on at the Summit!

If you have been thinking about getting your Incentive Professional (IP) designation, the Summit is the place to do it. The Principles of Results-Based Incentive Program Design will be offered in a classroom style session at the Summit on Sunday, July 26th from noon – 3:00pm, followed by a proctored exam session from 3:30 – 5:00pm. Upon successful completion of each of these session, you will walk away with your IP designation. Register for the course and test session online when you register for the Summit.

Opening Reception Hosted by Target

Target The conference kicks off Sunday night with a welcome party at the Acme Feed & Seed, hosted by Target Corporate Gift Cards. Acme Feed & Seed creates a uniquely ‘Nashville’ atmosphere that honors the unparalleled character of the city’s past, present and future and will be a great kick off to our annual Executive Summit. If you haven’t already, make sure to RSVP to this event, and keep your eyes open for more details.

Keynote Speaker – Max Weinberg

Monday morning the Summit will open with Keynote Speaker – Max Weinberg, the drummer for Bruce Springsteen’s E Street Band. This will be followed by educational sessions on a variety of topics and plenty of networking time. Sponsored by:rpg

Incentive Industry Shindig!

IGCC and Cracker Barrel are hosting an Incentive Industry Shindig on Monday, July 27, 6:00-10:00 pm, reveling at the city’s #1 venue - the Wildhorse Saloon. We have booked the entire venue and will be occupying 2 floors for this private event. The event will include award-winning barbecue and a live music concert by well-known country artists, including opening act, Williams & Company.


In 2014, Williams & Company won the Wildhorse Saloon’s “Battle for the Saddle” and are currently touring heavily and working on their next album. WATCH for the announcement of our main performer coming soon!

But the party doesn’t stop there. Join us after the concert for an IGCC after party at Rockbottom Brewery, hosted by MT&L, where we’ll have more music and more fun.

So Much More...

Tuesday promises more educational session, the presentation of our Circle of Excellence award winners, and a speaker from a local Nashville non-profit organization, Soles4Souls. Watch your email for more information on how you and your organization can help this amazing organization wear out poverty in America and across the globe.

Summit Sponsorships Still Available

This year’s event promises to be one that is remembered for several years to come, so let your company be remembered with it by sponsoring one of the great opportunities still available. Click here for a list of available sponsorship opportunities.

See you in Nashville!

IMA Member Spotlight

Meet Target Marketing Associates, Inc.


Randy Renz


Scott Shira

Randy Renz and Scott Shira are the principles of Target Marketing, a Special Markets Manufacturers’ Representatives firm based in Florida and established in 1983. Randy and Scott have extensive backgrounds in the industry prior to taking over the company in 2012. Their combined industry experience spans 60+ years working with established incentive companies in various capacities (representative, full-service incentive house, supplier). This experience allows them to be knowledgeable in all aspects and areas of the business, helping them serve clients and suppliers in a variety of ways.

Their IMA/IMRA membership provides them with a voice in the industry, a venue to share and receive ideas, and access to education and knowledge. Success stories and challenges are not all that different across the country, and they value having the ability to talk with other rep firms and suppliers. The annual IMRA Conference offers them the ability to understand supplier direction and mingle with other reps, where often the best information is gathered informally in discussions.

Constant change is a given in this industry and expected of their work. One never knows what opportunity will arise next and having broad industry experience helps them know how different ideas might be received. If one likes predictability, this is probably not the industry for you – as each day brings a different challenge. How you react to each challenge will ultimately determine your success.

Exhibit at IMEX in the IMA Brand Pavilion


When: October 13-15
Where: Sands Expo Center, Las Vegas, NV

The 2014 IMEX Show was a huge success for IMA booth partners. Collectively we had 217 pre-scheduled appointments, a 30% increase over the 2013 show. The show itself set new records in attendance with 10,354 participants, coming from over 150 countries. The number of pre-scheduled appointments for all exhibitors had a 6% increase over last year. Each of IMA's booth partners was able to schedule their own appointments and connect in face-to-face meetings with hosted buyers. 

IMEX has extended the same exhibitor rates to IMA for 2015, so there will be no increase to members who chose to exhibit in the IMA booth. The price per partner will be $7,000 (all inclusive).

Booth space is limited to 11 partners and are going fast. To secure your spot early, please email Donna Chrobak.

Event/Trade Show Calendar

Click here for more dates.

In Remembrance


Terry Markwart

Terrence Edmund “Terry” Markwart, 66, of Berthoud, CO, passed away Wednesday evening, June 3, 2015, after a courageous battle with Mantle Cell Lymphoma. Terry was born January 5, 1949, in Brown City, MI, and graduated from Capac High School and Northwood University in Midland, MI.

Terry devoted 30 years of his professional life working for Canon USA, Inc. During that time, he was a Director of National Accounts in the Imaging Technologies Communications Group and a Senior Advisor for Government Sales with the Professional Engineering and Solutions Group. During his tenure at Canon, Terry pressed for innovation and helped develop specialized optical equipment that is now used by the U.S Navy Seals. He also led the effort to bring cameras and video into classrooms as tools to enhance and expand education opportunities for children and adults. These efforts were recently recognized and honored by Colorado Senator Cory Gardner.

In his free time and, more recently, in his retirement, Terry enjoyed photography, skiing, golf, and riding his tractors. His photographs will always hold a special place in the hearts of his friends and family, for whom he captured many special moments and memories.

Terry was a fixture in our industry for many years and will be missed by many.

He is survived by his wife, Susan Roeser; his children, Lindsay Markwart, Tyler Markwart, and stepchildren Katy Roeser, and James Roeser.

Incentive Marketing Association
9700 W Bryn Mawr Avenue, Suite 210 | Rosemont, IL 60018 | P: 847.447.1082