A monthly member communication of the Incentive Marketing Association.
In this Issue
Strategic Industry Groups of IMA
Global Incentive Council (GIC)
Thank You to our 2015 Education Foundation Sponsors
Join IMA in welcoming your newest association colleagues.
GIFT CARD OCCASIONS
INCENTIVE CONCEPTS, LLC
PILGRIM PROMOTIONS, LTD.
PROCUREMENT INTERNATIONAL LTD
“It’s easy to make a buck. It’s a lot tougher to make a difference.” – Tom Brokaw
The Incentive Marketing Association and the SIG structure is built on the contributions of its members. The financial contributions come in the form of dues. What is most important is the time that members give to further the IMA mission.
I share with you that my involvement in first IMRA and then IMA is directly responsible for my understanding of the incentive industry. Committee involvement helped me learn about the vastness of incentives and get to personally know industry leaders, customers, category peers and even competitors.
Our ‘day job’ pays the bills. The association involvement adds a significant sense of fulfillment. If you are not currently involved, I encourage you to take the first step and volunteer for a SIG committee or find a passion at the IMA level. If you are involved, it is time to reach out and get someone else involved.
Feel free to reach out to me if you have any questions about volunteer opportunities.
“Don’t ever question the value of volunteers. Noah’s Ark was built by volunteers: the Titanic was built by professionals.” - Unknown
We also currently need several volunteers to help out at this year’s IMA Summit in Nashville for the following positions:
Meet David Roark, IP - IncentPros, Inc.
One of the biggest benefits that David has seen as a member of IMA is the industry certification offered to members. At his first IMA Summit in Denver in 2013, David took the Principles of Incentive Program Design class, tested, and received his Incentive Professional designation (IP). “I immediately began benefiting from my IP. The vast majority of what I do is in petrochemical and construction safety. These particular industries put a very high value on relevant certifications.” He also appreciates the level of education that he received during the course. “Prior to achieving my IP designation, I understood the branded merchandise segment of our industry, and I liked the margins and was already set up to handle it. The Principles class gave me a basic understanding of the general Incentive market place, and I learned how to implement and supplement my programs using gift cards and travel too, ultimately, making myself more valuable to my clients.”
Looking forward, David is excited about his future in the IMA and how it will affect his career. He intends on continuing to volunteer and stay an active member. He is also currently working towards his Certified Professional of Incentive Management certification (CPIM) and hopes to qualify by Summit 2016!
The 2015 IMA Executive Summit dances into Nashville starting July 26th. We will be at the Hilton Nashville Downtown, an all-suite hotel located in the heart of the Nashville action. It is a AAA 4-Diamond property with 4 restaurants and bars, 10 minutes from the airport and a short walk to some of Nashville’s best attractions: the Country Music Hall of Fame, the Bridgestone Area, the historic Ryman Auditorium, the Johnny Cash Museum and around the corner from Broadway, famous for the best country music bars in town.
Sunday night Target will host the Opening Reception at one of Nashville’s local restaurants that creates a uniquely ‘Nashville’ atmosphere that honors the unparalleled character of the city’s past, present and future.
Monday will start the Summit with keynote speaker, Max Weinberg, Bruce Springsteen’s drummer for the E Street Band. Max will take the IMA Summit audience on a journey through the ups and downs of his amazing 35 plus year career.
The educational breakout sessions are fresh and relevant, and cover topics for everyone including joint SIG sessions and working with international programs.
Monday night our offsite event will be hosted by the IGCC at the Wild Horse Saloon with a major entertainer sponsored by Cracker Barrel.
We will be introducing two new mobile apps: the Silent Auction app and the Conference app. You will be able to bid on the Silent Auction from your mobile device 24/7 and the Conference app will let you stay up to date with everything that is going on at the Summit. Click here if you are interested in sponsoring these apps, or are interested in other sponsorship opportunities.
Registration is opening soon, so watch your email.
See you in Nashville!
This year, IMA’s major awards will be presented at the Executive Summit, scheduled July 26-28 in Nashville, TN. Three hundred plus industry professionals will be in attendance as the Circle of Excellence (COE), COE-Recognition and COE-Social Responsibility Awards will be announced. The COE award winning case studies will also be showcased in Premium Incentive Products magazine, at IMEX America 2015, and featured online at www.incentivemarketing.org.
Applications for the award programs are due May 8, 2015. Click on the appropriate title below to download an application:
Be sure to submit your application by May 8, 2015.
The 2014 IMEX Show was a huge success for IMA booth partners. Collectively we had 217 pre-scheduled appointments, a 30% increase over the 2013 show. The show itself set new records in attendance with 10,354 participants, coming from over 150 countries. The number of pre-scheduled appointments for all exhibitors had a 6% increase over last year. Each of IMA's booth partners was able to schedule their own appointments and connect in face-to-face meetings with hosted buyers.
IMEX has extended the same exhibitor rates to IMA for 2015, so there will be no increase to members who choose to exhibit in the IMA booth. The price per partner will be $7,000 (all inclusive). A deposit of $1,000 by May 15, 2015 will secure your spot. The balance will be due by September 1, 2015.
Booth space is limited to 11 partners and are going fast. To secure your spot early, please email Donna Chrobak.
Once again, IMA will be partnering with the Incentive Buyers Conference to present education to conference attendees. Brought to you by INCENTIVE magazine, the Incentive Buyers Conference will take place August 16-18, 2015 at Caesar's Palace in Las Vegas, NV. IBC is a conference designed to connect key incentive suppliers with highly-active, qualified industry buyers.
Join other industry buyers from throughout the U.S. for education sessions led by the IRF and the IMA, networking activities, and face-to-face business appointments with representatives from the industry’s top suppliers to find the perfect options for your upcoming incentive programs.
Do you know someone that has exhibited outstanding personal character and qualities in their participation and commitment to promote IMA and the incentive industry at large? If so, consider nominating them for the Karen Renk Fellowship Award.
The Karen Renk Fellowship will be awarded to the IMA member who best exemplifies these qualities in service to the association, either through their work within the organization or through outreach to the community at large, and will be recognized at the 2015 IMA Summit in Nashville.
Please submit your nominations in writing to Donna Chrobak, IMA Executive Director by April 30, 2015.
The Performance Improvement Council (PIC) has released a new white paper that focuses on the 8 Cultural Imperatives for Workplace Safety. We encourage you to take advantage of these informative and strategically written papers as a sales tool for your end user clients, as well as a resource for continuing education.
IMA – Canada Council is proud to present the new Board of Directors for 2015:
We would also like to welcome our new administrator, Dyan Eaton, to the Canada Council team.
IMA Canada is also thrilled to share its ambitious plans for the year as we embark on a rejuvenation program designed to re-engage our members and grow our base. Our new strategy includes a significant increase both in education and networking opportunities throughout the year, with a mix of events to attract seasoned executives as well as mentor junior to mid-level managers intent on enhancing their careers in the incentive industry:
Let’s Chat About That
Sessions planned for August, October and February.
Guest Speakers Series
IMA was pleased to participate in the 2014 Holiday Gift Drive for Wounded Warrior Project, and want to take this time to thank the many IMA members who donated gift cards and merchandise. Your unprecedented generosity raised a grand total of $67,282.92 in merchandise and gift cards! See a full list of participating companies.
We would also like to thank the IMA philanthropic committee that organized this year’s effort- the first year ever to combine all IMA SIGS to donate retail gift cards, premium branded merchandise and travel certificates – a great team effort ! Through their efforts, the program has raised more than $185,000 over the past 6 years.
Business Impact Group Named One of Minnesota’s Best Places to Work by Minnesota Business Magazine
Incentive Marketing Association