Educaation Blast Header
A monthly member communication of the Incentive Marketing Association.

March 2015

In this Issue

Industry Resources

Distributor Resources

Global Incentive Programs

Incentive/Recognition Case Studies

Incentive/Recognition Program Basics

Industry Suppliers/Products Search

Legal Considerations

Marketing Intelligence

Media Training

People Performance & Recognition


Return on Performance Magazine

Strategic Industry Groups of IMA

Global Incentive Council (GIC)

IMA Canada Council

IMA Europe Council

Incentive Manufacturers and Representatives Alliance (IMRA)

Incentive Gift Card Council (IGCC)

Incentive Travel Council (ITC)

Performance Improvement Council (PIC)

Recognition Council

Thank You to our 2015 Education Foundation Sponsors

Platinum Sponsors

Diamond Sponsor

Emerald Sponsors
O.C. Tanner

Sapphire Sponsors
Above Target
Top Brands

Education Sponsor
Rymax, Inc.

IMA Welcomes New Members

Join IMA in welcoming your newest association colleagues.

Stefanie Ng

Jessica Lindahl

New Member Company
Joe Jenkinson

New Member Company
Carmen Gray

Laura Aveledo

New Member Company
Emiliana Limosani

Fintan Connolly

New Member Company
Clive Williams

New Member Company
Bill Alexander

Agata Torbus

Davida Edmundson

Sarah Reck

Congratulations to the Individuals receiving their IP Designation

Hernan Brana, IP

Prescila Cardenas, IP

Mariana Sobral, IP



Letter From the IMA President, Rick Low

As you read this, the first quarter of 2015 is drawing to a close. Anecdotally, I continue to hear from members and customers that they have never been busier. More program quotes, more customer requests and a healthy outlook for spending on incentive programs. 2015 is beginning as a very hopeful year.

That optimism was very evident at the IMA Board Meeting in February. The SIGs are forging new relationships in order to provide a unified voice to the industry, as well as learn from each other. We continue to foster collaboration that will help the IMA be stronger together and the recognized leader in the incentive channel.

The Incentive Marketing Association is indeed a global organization. This month Brian Dunne, President of IMA Europe shares a few thoughts about IMA on the other side of the pond. Europe is where we in the US were many years ago. And by many estimates, Europe is a larger universe for the incentive industry.

The US incentive houses are investigating ways to enhance their global footprint. The Global Incentive Council, IMA Canada and IMA Europe will all be represented at the Summit in July and will provide education opportunities. Take advantage of their presence and knowledge to learn more about global opportunities by planning to attend the Nashville Summit.

When was the last time you took a peek at the IMA website? It is now updated with our new logo as we begin improving our outreach and web content. Look for many more improvements over the next few months.

Rick Low
Citizen Watch Company of America, Inc.

IMA Europe now has its MoShow

IMA-Europe Logo

I remember six years ago being introduced to IMA when attending the Motivation Show in Chicago. I returned on my flight dreaming that we could energise an IMA Europe and a vision that someday we could have a MoShow. Well our "man on the moon" is all on track, and Motivate Europe Live is scheduled for April 22-23 in London, and I know there are only a couple of exhibit stand spaces left with the good and the great of the industry exhibiting. Lord Sebastian Coe, who brought the Olympics to London, is speaking alongside a stunning lineup of other speakers, and will help position Motivate Europe as Europe’s “must attend” annual event.

I am also blessed with a wonderful board who have put in so very much to get us to very vibrant status with an outstanding community of members who attend our five events a year. We now have over forty members and had our last meeting in the historic GPO in Dublin Ireland. We were behind the scenes in this, one of the most famous buildings not only in my own home of Ireland but also in Europe.

This year we also have meetings in Bruges, Frankfurt, Dublin and London.

IMA Europe also collaborates with both the GIC and IMA Canada to help members and prospective customers with information and contacts on an international basis. The international incentive marketplace is growing quickly and we want to make sure we are utilizing the strengths of all of our international members to heighten awareness of incentives in the global marketplace. As such, IMA Europe welcomes contact from anyone in the IMA who is interested in International - Europe and please contact me personally as we would be delighted to help.

We look forward to seeing you at the Summit in Nashville! 

Kind regards,
Brian Dunne

Donna Chrobak

2015 IMA Summit | July 26-28 | Nashville, TN

Summit Logo

As we continue to finalize plans for the 2015 IMA Executive Summit in Nashville, TN, we are growing more and more excited. Sponsorships for the event are now available online. They’re going fast, so SIGN UP NOW to have your organization affiliated with what promises to be the best annual event IMA has ever had. Registration for the Summit will be opening soon, so keep your eyes open for an announcement.

Watch Your Inbox - Call for Board Nominations Coming Soon!

The IMA Nomination Committee has begun working on the nomination process for new IMA Board members. There will be several positions to fill, so start thinking about how you might want to take the next step as a leader through participation on the IMA Board of Directors. If you any questions, please contact Donna Chrobak,

IMA's Print Directory, The Incentive Source

Last Call for Advertising

Last call for advertising space in the IMA Membership Directory. This is the first Directory since 2013, and a great way to get your company noticed. We have extended our deadlines for making your advertising reservations - reservations are due no later than Tuesday, March 31, and you will have until April 15 to submit your artwork. Click here for advertising specs and to a reserve your ad space. Ad Questions? Contact Sue Peterson at

Is Your Company and Individual Membership Profile Up to Date?

We will be pulling data from our records soon for the membership print directory. Please login to the IMA website before April 15 and check to make sure all of your information is correct. Please note that your company description will be pulled from the Primary member's record. Membership Questions? Contact Tracy Hodge at

Your Member Login Information: Your user name is @@username@@, and if you forgot your password, click here.

IMEX America

IMA will once again be hosting an IMA Brand Pavilion at IMEX America this year. The show is October 13-15, 2015 at the Sands Expo in Las Vegas. If you are interested in participating in the IMA Pavilion, please contact Donna Chrobak, IMA Executive Director.

Karen Renk Fellowship Award – Call for Nominations

In her role as Executive Director, Karen Renk guided the Incentive Marketing Association, championed the business case for incentives, and mentored a wide group of individuals for the betterment of the industry and the association. She was known for a number of qualities included Mentoring, Character, Collaboration, and Professionalism.

The Karen Renk Fellowship will be awarded to the IMA member who best exemplifies these qualities in service to the association, either through their work within the organization or through outreach to the community at large.


  • Current member in good standing of the IMA
  • Active role in IMA, a SIG, and/or a Task Force
  • Demonstrable and substantial commitment to the organization through time and/or effort to promote the industry and the IMA community at large

Award Includes:

  • Paid registration for the IMA Summit
  • Two nights paid accommodation during the IMA Summit
  • Waived IP or CPIM certification (within three years) or renewal fees
  • Bio and article to be included on the IMA website as a Renk Fellow
  • Creation and circulation of a press release highlighting the winner, the award, and the legacy
  • Recognition of all Renk Fellows at future Summit General Sessions

Nominations Due: April 15, 2015
Please send your submission(s), and information on how the candidate meets the criteria above, to Donna Chrobak,

IMA Endorsed Member Solicitation

There has been a recent flurry of companies that have been soliciting IMA members under the guise of an implied endorsement by IMA. Members are receiving emails that reference their “IMA Membership” or otherwise mention IMA in the Subject line.

While the IMA membership directory is available to the public on the IMA website, and members can be found by using specific search criteria, it is the policy of IMA that we do not endorse the solicitation of our members by any person or organization. If you receive any such solicitation, please report it immediately to Donna Chrobak, IMA Executive Director,

Wounded Warrior Project Update

We are pleased that companies contributing to IMA's 2014Holiday Fund Drive for Wounded Warrior Project got some much deserved exposure in the March/April issues of Sales Marketing & Management magazine and Premium Incentive Products magazine. Thank you to IMA members, Mike Murrell (SMM) and Paul Hennessey, (PIP) for publishing a complimentary ad listing project donors:

Premium Incentive Products
Direct link to Digital issue (page 39)

Sales Marketing & Managemt
Direct link to Digital issue (page 15)

SIG News

The Global Incentive Council (GIC) has launched its new Member Directory Map which identifies, by country, what GIC member providers are available.

Past IMA President Honored

Barb Hendrickson DETROIT, March 9, 2015 The National Association of Women Business Owners Greater Detroit Chapter (NAWBO-GDC) is pleased to announce the winners of the 2015 Top 10 Michigan Business Women Awards. The awards honor some of the state’s best women business owners and community leaders for their contribution and innovation in their respective business fields. IMA member Barb Hendrickson (CPIM, Past President) will receive the Pinnacle Award recognizing a woman who has owned and run one or more successful businesses for 25 years or more. Read More>>

Event/Trade Show Calendar

Click here for more dates.

Incentive Marketing Association
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