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A monthly member communication of the Incentive Marketing Association.

May 2014

In this Issue

Industry Resources

Distributor Resources

Global Incentive Programs

Incentive/Recognition Case Studies

Incentive/Recognition Program Basics

Industry Suppliers/Products Search

Legal Considerations

Marketing Intelligence

Media Training

People Performance & Recognition


Return on Performance Magazine

Strategic Industry Groups of IMA

Global Incentive Council (GIC)

IMA Canada Council

IMA Europe Council

Incentive Manufacturers and Representatives Alliance (IMRA)

Incentive Gift Card Council (IGCC)

Incentive Travel Council (ITC)

Performance Improvement Council (PIC)

Recognition Council

Thank you to our 2014 Education Fund Sponsors

Research Sponsor

Platinum Sponsors

Recognition Sponsors

Diamond Sponsor

Emerald Sponsors
O.C. Tanner

Sapphire Sponsors
Above Target
Pioneer Balloon Company
Top Brands

Education Sponsor
Rymax, Inc.

IMA Welcomes New Members

New Company Member
Sarah Weidman

New Company Member
David Duncan

Jake Guiang

Vito Giacalone

New Company Member
Manoj Agarwal

Mitch Dhein

New Company Member
Mark Brown

New Company Member
Alberto González

New Company Member
Stephanie McVeigh 

Thank you to our
2014 Summit Sponsors


Letter From the President, Louise Anderson, CPIM

The IMA Board of Directors met May 1st in Chicago for a full day of discussion. Most importantly we will be asking our Primary Members to vote on three (3) Bylaws changes at our upcoming Annual Membership Meeting at the Summit in Philadelphia, PA. The specific Bylaws changes are highlighted below. We will also be voting on a 2014-2015 Slate of Directors who will begin office immediately following the Annual Meeting pending the approval of the Bylaws changes.

Your Board of Directors approved to change our membership dues structure from a calendar year basis to a rolling anniversary basis. Beginning in August, members who join the Association will now have a renew date the following year on the anniversary of their join date. Some of the advantages include:

  • The Association would realize a more even cash flow throughout the year and a better distribution of work effort for volunteers and staff alike.
  • Provide more accurate and timely records.
  • Allow staff and volunteer membership committee to focus on monthly retention goals, identify trends and avoid the yearly need for an “all hands on deck” renewal effort which can consume IMA activities for a given time period.
  • Membership development and marketing would be a year round activity and allow for more consistent communication.

The Board also approved an Antitrust Policy. All IMA members should be aware of this and should be careful to avoid conversations when together that could be construed as price fixing.

We are also announcing our Slate of Directors (see the list below) who will be voted on in June. Look for an email coming soon for the vote.

Lastly, I want to reiterate that the mission of the IMA in the past was to educate the end consumer on the benefit of using incentives to impact financial performance/ROI. Today most companies know incentives and recognition have a positive impact on a company. Therefore it is time for IMA to elevate our message to the end consumer. Our NEW 3 year strategic plan and associated Statement of Work is focused on increasing the end customer’s awareness that IMA is the place to go to find all the EXPERT resources for organizations recognition and incentive programs. This includes end customers’ individual and unique needs whether for only awards, only travel, travel and awards, full service performance solutions or maybe just the technology. The new position of the IMA is to be viewed by the end user as the SOURCE to help them procure the best and most qualified resources to support their recognition, incentive and loyalty strategies/programs. We are in the midst of a 3-year strategic plan and associated task force responsibilities to focus on this new direction.

2014-2015 Board of Directors Election Candidate Prospectus

Ten qualified candidates are standing for election to the IMA Board of Directors. The six candidates who receive the highest number of votes will be elected to a three-year term to begin, August 1, 2014, pending Bylaws change. For more information on the candidates, click here.

Heather Abbott
Marketing Consultant
Powerhouse Brands Consulting, LLC
Ira Ozer
Engagement Partners
Beau Ballin, PIC
Vice President of Marketing
Alex Rogow
Director Business Development
CashStar, Inc.
Kimberly Carrette
Manager Special Account Sales
Canon USA, Inc.
Len Sadek
Director, Gift Card Sales & Marketing
Landry’s Inc.
Donna Chrobak
VP Loyalty & Incentives
Holly Schmackers
AVP Merchant Gift Card Business Development
Brian Dunne
Managing Director
SVM Europe, Ltd
Sean Wilkinson
Managing Director
Corporate Rewards UK

Bylaw Changes

The IMA Board of Directors is making the following recommendations of Bylaws changes to be voted on during the Annual Membership meeting of the Association which will take place on July 29th during the Summit in Philadelphia.

The Primary Member will be asked to vote on three (3) separate sections of the Bylaws.  The change in terms of office is to coincide with the Annual Membership Meeting which takes place at the Annual Summit during the month of July.

Bylaws Change #1
Dues and Assessments

Section 1. Dues and Assessments – Initial and annual dues and assessments, if any, shall be payable by members of the Association on a calendar rolling membership basis in such amounts and at such times as shall be determined by the Board of Directors.

Bylaws Change #2
Board of Directors

Section 3. Term of Office – Five (5) of the directors at large elected at the first annual meeting of the Association shall hold office for three years; five (5) shall hold office for two (2) years; and five (5) shall hold office for one (1) year.

Thereafter, each director at large shall be elected for a three (3) year term and/or shall hold office until his or her successor shall have been elected and qualified.

If the President of the Association, following his/her term as President has completed his/her term as a director, he/she shall continue as a voting director for one (1) year thereafter.

Directors at large, other than a director who has served as President of the Association, shall be eligible for re-election to a second three (3) year term provided they continue to meet the qualifications required by Section 4 of this Article X, if any. Any Member-at-Large who has served two full consecutive three-year terms will not be eligible for re-election for a period of one year following the date that they cease to be a Member-at-Large. However, the Executive Vice President may ascend to the Presidency and President Emeritus position as a voting member of the Board with Board approval even if the Executive Vice President is in the end of his/her second consecutive three-year term.

Directors representing a SIG shall be appointed to one (1) year terms by their respective SIG.  Although there shall be no limit generally on the number of terms a SIG director may serve, a SIG director who has served as President of the Association may not serve an additional consecutive term in office as a SIG director after completing his/her one (1) year term as a voting director which follows his/her term in office as President.

Bylaws Change #3

Section 1. Number and Titles of Officers - The Association shall have five (5) officers: a President, an Executive Vice-President, a Vice-President, a Secretary and a Treasurer. These officers must be directors of the Association and have served a minimum of one year on the Board prior to election to the Executive Committee.

Section 2. Election of Officers - At the annual meeting, the Board of Directors shall elect a President, an Executive Vice-President, a Vice-President, a Secretary and a Treasurer who shall hold their offices until their successors are elected at the first annual meeting of the directors and until such successors have qualified.  Subsequently, the officers elected at each annual meeting of the directors shall assume their offices on January 1 of the next year the first day of the calendar month following the annual meeting and shall hold such for one (1) year, or through December 31st of that same year until the end of the calendar month of the next year’s annual meeting.  The annual meeting of the members shall be held during the Annual Summit.

For a full set of the Bylaws click here.

2014 Circle of Excellence and Recognition Award Recipients to be Honored at IMA Summit in Philadelphia – Submissions Due May 23

This year, IMA’s major awards will be presented at the Executive Summit, scheduled July 27-29 in Philadelphia, PA. Three hundred and fifty plus industry professionals will be in attendance as the Circle of Excellence and Social Responsibility Awards will be announced. The COE award winning case studies will also be showcased at IMEX America and featured online on

The deadline for submitting applications for both award programs has been extended to May 23. Click on the appropriate title to access the applications:

Circle of Excellence Award

Recognition Circle of Excellence Award

Education Opportunities

Principles of Strategic Program Design Seminar

Be sure to include the Principles Seminar with your Summit Registration. The seminar will take place on Sunday, July 27 from 1:00-4:00 pm and the exam will immediately following the course.

2014 Annual Summit – Registration Now Open!

Don’t miss this year’s Annual Executive Summit July 27-29 in Philadelphia, PA

The 2014 Annual Executive Summit will kick off on Sunday, July 27 with the IGCC Newcomer Boot Camp and the IMA Newcomer Bootcamp, followed by a Welcome Reception for Newcomers from 6:00 – 7:00 pm. Once again the Incentive Travel Council will be hosting the Opening Reception from 7:00 – 8:30 pm. Don’t miss this unique event with food stations, prizes, entertainment, and a few fun surprises!

On Monday, July 28th Barbara Bichelmeyer, PhD, Indiana University-Bloomington, will present The Next ‘Silent Generation’: Changing Assumptions about the Millennials.  This will be followed by three (3) breakout sessions:

  • Understanding Generation DNA to Impact Your Customers and Your Pocketbook
  • Increase Revenue by Adding a Secondary Market Vertical
  • The Complete Toolbox

After lunch join representatives from Wounded Warriors to talk about the IMA Philanthropic initiative and hear from one of Wounded Warrior’s own discuss Overcoming Obstacles: Lessons Learned - Wounded Warrior Project.

Afternoon breakouts include:

  • Collaboration 2.0
  • Inbound Marketing & Social Media
  • Recognition and Rewards in the Engagement Toolbox

Wednesday’s schedule features Melissa Van Dyke presenting Delectable Data – More than Food for Thought. The Annual Membership Meeting will follow with a presentation on the Circle of Excellence Awards.

Afternoon breakouts include:

  • Gift Card and Merchandise: Co-existing and Collaborating
  • Protecting Our Right to Motivate
  • PPAI – The Distributor Panel

All SIGs will hold their membership meetings on Wednesday and we will close the Summit with a Reception form 4:30 -6:00 pm

Make Your Hotel Reservations for the IMA Summit

The 2014 IMA Summit, July 27-29 is being held at the Sheraton Philadelphia Society Hill Hotel. Make your reservation by June 28, 2014 to take advantage of the discounted rate of $159 plus tax. Be sure to request the IMA room rate.

Be a Sponsor of the IMA Summit

Support your Association! Your sponsorship and donations help support IMA Educational events!

Please see below for the Silent Auction Donation form and Sponsorship opportunities available for the 2014 IMA Executive Summit.

Sign up today for a Sponsorship Opportunity!
Donate an item for Auction!

Things to do in Philadelphia

Enjoy Philadelphia at

IMRA Conference

Save the date for the 2014 IMRA Conference

Join IMRA and help
celebrate 50 years
at the
2014 Annual IMRA Marketing Conference
September 14-16, 2014
Minneapolis, MN

Industry News

Special Magazine Supplement Opportunity

The Incentive Marrketing Association is please to announce that in 2014 Occupational Health & Safety Magazine will feaure special sections in its June and September issues on Emplyee Gifts & Incentives. These special editorial/advertising sections will concentrate on the value of incentive awards in stimulating safety programs. Click here for more details.

IP and CPIM Certification

Principles of Results-Based Incentive Program Design Webinar

Earn your Incentive Professional (IP) designation on your way to earning your Certified Professional of Incentive Management (CPIM) certification. It is as easy as passing an exam! This webinar can help you do just that.

IMA's signature curriculum, Principles of Results-Based Incentive Program Design, is based on the latest research on incentive and recognition programs and employee and customer motivation and is relevant for incentive professionals who specify, design, implement and/or advocate incentive and recognition programs as a means of improving performance.

Presenter Barbara Hendrickson CPIM, Visible Communication, will take you through our streamlined course that features new research, identifies key points about incentive program design and applies those points directly to your business. If you need to train new employees, provide your sales team with valuable resources and selling points, have compelling information to share with your clients or if you want to earn your IP/CPIM then this webinar is for you. The webinar is FREE if you are an IMA member by Clicking here (member login will be required) or $200 for non-members. Click here to purchase the webinar.

By the way, don’t forget to order your copy of the Principles of Result-Based Incentive Program Curriculum to study for the exam or to have as a valuable resource for FREE for IMA members or $75 for non-members. Click here if you are an IMA member (member login will be required) and click here if you are a non-member.

Shared Booth Experience/Other Shows

Join us in the IMEX Booth

IMEX America
October 14 – 16, 2014
Sands Expo
Las Vegas, NV

Why exhibit at IMEX? IMEX is America’s Worldwide Exhibition for Incentive Travel, Meetings & Events

  • There’s 10,191 total show visitors across 3 days
  • 50,000 pre-scheduled appointments (one-on-one and booth presentations)
  • Total participants increased by 16.5% over 2012

Why share a booth at IMEX with other IMA partners?

  • Save money on your budget! This year’s cost will be $7,000 per booth partner, which includes furniture. The price for a 10’x10’ booth if you rent on your own is significantly higher at $9,500, and that does NOT include furniture.
  • This year, we have a large space, better design and better floor location! We have a 20’x20’ booth and better design with updated furniture and graphics.

There are limited slots available, so if you are interested, please contact Devin Lindsey at as soon as possible. Shared booth slots will be assigned on a first come, first serve basis and we are expecting a wait list.

For more information about IMEX America, please visit

Safety 2014?

ASSE attracts an exclusive group of buyers in the Safety, Health & Environment profession who are looking for realistic solutions to their particular safety needs and challenges. Safety 2014 offers an opportunity to meet with an audience covering a wide range of industries and organizations.

For $3,000 Join the IMA Shared Booth and:

  • Reach the core audience of the SH&E with your product, service or technology
  • Generate leads
  • Get your incentive message across!!

If you are interested in the booth share exhibit at the Safety Show in Orlando, June 8-11 contact Julie Weldon at

Other Shows

  • SHRM Annual Conference & Expo
    June 22-25, 2014, Orange County Convention Center, Orlando, FL
  • NEW 2014 Incentive Buyers Conference (IBC)
    The Incentive Buyers Conference (IBC) will take place August 17-19, 2014 at the Vdara Hotel & Spa in Las Vegas. The hosted buyer show will focus on educating incentive industry buyers as well as providing them with opportunities to meet with suppliers from the merchandise and gift card industries. Showcase your products and book real business at the Incentive Buyers Conference. Meet one-on-one with pre-qualified buyers and show them what you have to offer. Participation includes:

Industry News

Special Magazine Supplement Opportunity

The Incentive Marrketing Association is please to announce that in 2014 Occupational Health & Safety Magazine will feaure special sections in its June and September issues on Emplyee Gifts & Incentives. These special editorial/advertising sections will concentrate on the value of incentive awards instimulating safety programs. Click here for more details.

Incentive Marketing Association
9700 W Bryn Mawr Avenue, Suite 210
Rosemont, IL 60018
P: 847.447.1082