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A monthly member communication of the Incentive Marketing Association.


In this Issue

Industry Resources

Distributor Resources

Global Incentive Programs

Incentive/Recognition Case Studies

Incentive/Recognition Program Basics

Industry Suppliers/Products Search

Legal Considerations

Marketing Intelligence

Media Training

People Performance & Recognition


Return on Performance Magazine

Strategic Industry Groups of IMA

Global Incentive Council (GIC)

IMA Canada Council

IMA Europe Council

Incentive Manufacturers and Representatives Alliance (IMRA)

Incentive Gift Card Council (IGCC)

Incentive Travel Council (ITC)

Performance Improvement Council (PIC)

Recognition Council

IMA Welcomes New Members

Sarah Bolinger


New Company Member
Dennis Borst

New Company Member
Nicole Farina

Kendall Potter

Ivette Montanez
Niala Samnarine

New Company Member
Tarek Namour

New Company Member
Dolly Oza

Career Opportunities

For information on currently available positions, contact:

Todd Englander
Todd Englander Assoc., Inc.

IMA members may post available positions in the Fast Take at no cost by contacting

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New Year, New President, New and Exciting Opportunities

Letter From the President, Louise Anderson, CPIM


I am Louise Anderson, your 2014 IMA President. I wanted to let you in on some exciting opportunities in store for our members and businesses in 2014. Last week, I had the opportunity to share a glimpse of our strategic plan at the IMA Membership Meeting in Las Vegas in conjunction with the PPAI Expo. I want to share some game-changing highlights of our 2014 strategic plan.

Last November, a group of IMA members representing our Special Interest Groups and varying generations met to lay out a new strategic plan for our association. We posed the question to this group as we had to all of our members in 2013: "should end users or customers be included as a category in IMA?” This group of innovative thinkers unanimously felt that the inclusion of an end user/customer category would be a unifier for the entire organization.

This new strategic direction will further enhance the top three benefits members value today:

  • Networking with all segments of the incentive field
  • A unified voice to promote incentives to the corporate community
  • PR designed to educate businesses about incentive programs, merchandise and services

The customer could be an integral part of IMA’s future, if situated correctly. Their role within the organization will need to be carefully crafted to answer their wants and needs, but they need to be a focus for the IMA.

To take us into the next decade we need to COLLABORATE. EDUCATE. MOTIVATE. These three words are both internal and external. Externally, we can use them as a tagline to describe not only the IMA, but the incentive industry. Internally, we need to live and breathe each of them. Collaborate with our fellow incentive professionals to create new ways of doing business. Educate ourselves on latest trends as well as cast vision for future trends to educate others. Motivate ourselves and others to jump into our future with enthusiasm to create an environment filled with opportunity and promise.

I am looking forward to 2014 and beyond and hope that you are as well.

Louise Anderson, CPIM
VP Recognition Sales Division
Business Impact Group

Positive Press

Premium Incentive Products magazine features an article entitled "Navigating Turbulent Times," featuring quotes from three IMA Members: Rick Blabolil, CPIM, Marketing Innovators; Mike Ryan, Madison Performance Group; and Michelle Smith, CPIM, O.C. Tanner. Take a look at what they had to say.

George Delta, Esq. Honored as 2013 President’s Award Recipient

On January 15, 2014, outgoing 2013 IMA President Mike Arvelo CPIM announced George Delta, Esq. as the recipient of the 2013 President’s Award. Arvelo highlighted Delta’s many accomplishments including his extensive work with the Incentive Federation in averting an industry disaster when OSHA stated its proposed ergonomics rule that safety incentives do no work and lead to under-reporting of injuries, and his extensive work on the protection of I.R.S. Code 274(j). Arvelo concluded by stating that there is no one else like George Delta in the incentive industry. He dedicates so much time to watch out for our interests at both the state and federal levels and he has such a deep knowledge of our issues. Upon acceptance of the award, Mr. Delta shared that his three industry mentors were: Howard Henry, Karen Renk and Pete Erickson. "No one has done more for the industry than these three," He said. Mr. Delta stated that his mentors are "smart folks, always caring and compassionate, patient, good listeners and people of their word."

Exhibit with IMA at Total Rewards 2014, Safety 2014, or IMEX America Trade Shows

IMA is still taking names for potential partners to share booth space at the three trade shows identified for 2014. Total Rewards 2014 trade show, sponsored by World at Work, will take place on May 19 – 21 in Dallas. Safety 2014 is scheduled for June 8 - 11 in Orlando, and IMEX America 2014 will be held at the Sands Expo and Convention Center in Las Vegas. If you are interested in learning more, contact IMA Executive Director Carla DeFlorio at by February 3, 2014.

IMA Education Foundation Sponsorship Opportunities

IMA’s Education Foundation Partnerships offer you a cost-effective opportunity to position your organization as an industry leader and an industry advocate while you are helping IMA fund industry research, education, and industry awareness initiatives, all designed to increase incentive sales.

In addition to supporting IMA, Education Foundation Partners realize valuable marketing benefits. All Education Foundation Partners will be identified in IMA’s 2014 - 2015 print membership directory, the Incentive Source, the industry’s best networking tool, and in IMA’s online directory available at In addition, each Partner will receive a special logo to display on their Website recognizing their contribution.

Your logo will also be displayed on the rotating banner on the home page of

Each partnership level also offers additional, unique benefits. Read more.

For more information, please contact Carla DeFlorio at

Industry News

The Advertising Specialty Institute® (ASI) announced Counselor® magazine won a national award for its coverage of product safety issues and Wearables® magazine earned top honors for reporting on eco products, in the largest awards competition in media publishing. ASI magazines earned a total of two first-place national awards and three honorable mentions in FOLIO’s 2013 Eddie & Ozzie Awards competition – including prizes for Best Full Issue and Best Single Article. ASI magazines were the only industry publications recognized.

Dittman Incentive Marketing has been awarded one of the incentive travel industry’s top awards, for creating the "Magical Madrid" gala event as part of a sales incentive program for Santander Bank. The Crystal Award for Most Outstanding Single Motivational Event within an Incentive Program was presented by SITE, the Society of Incentive and Travel Executives, a global organization with the mission to connect motivational experiences with business results.

New Products

Paramax has added Best Buy products and services to their repertoire. Over 400,000 products will be available for in-store pick-up for various programs.

Sony has added a new "a7 digital camera" to the high end of their line. These cameras include a "full frame” feature, something that was previously available exclusively in professional grade cameras.

Tumi is pleased to announce the launching of Alpha 2, the next generation of travel for the global citizen. Alpha 2 essentially takes the place of our current Alpha collection. Updated with innovative technologies, Alpha 2 stands as a true modern classic in both design and function. The collection will range from slim, expandable carry-on suitcases and extended trip packing cases to large wheeled duffels and garment bags in two and four-wheel styles.

Incentive Marketing Association
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