In this February 2014 Issue . . .
The IMA is pleased to announce the expansion of the Shared Booth Experience. Each year since 2012, the IMA Board has committed to continue to expand the Shared Booth Experience program to include new niche trade show opportunities. 2014 will feature three opportunities:
The estimated costs are a fraction of the cost of exhibiting independently. If you are interested in becoming a booth partner for any of the conferences, please send an e-mail expressing your interest to IMA Executive Director Carla DeFlorio at email@example.com before Friday, February 19, 2014.
2014 Circle of Excellence and Recognition Award Recipients to be Honored at IMA Summit in Philadelphia – Submissions Due May 15th
This year, IMA's major awards will be presented at the Executive Summit, scheduled July 27 - 29 in Philadelphia, Pennsylvania. Three hundred and fifty plus industry professionals will be in attendance as the Circle of Excellence and Social Responsibility Awards will be announced. The COE award winning case studies will also be showcased at IMEX America and featured online on www.incentivemarketing.org.
Applications for both award programs are due May 15. Click on the appropriate title below to access the applications:
IRF Third Thursday Series: Wrestling the Digital Lion: How to Tame Business Challenges Using Digital Solutions
The Incentive Research Foundation is in the midst of running an on-going education series targeted at professionals involved or interested in incentives, recognition, engagement, and motivational meetings. The sessions will take place on the Third Thursday of every month.
The February 20th event will feature IMA President Emeritus and current Recognition Council President Cindy Mielke, CPIM and Lynn Randall discussing the digital challenges that today’s businessperson faces. The session’s primary objectives will deal with:
All events will be released at 11:00 AM PT/ 12:00 PM MT/ 1:00 PM CT / 2:00 PM ET on the Third Thursday of each month. Click here to access this and previous recordings.
Social media is not a threat to trade shows - it's actually a great medium to share your product promotions and get more people to your trade show booth! Learn more about which social media platforms to use first, content tips in social media, different examples ot pre-show, at-show and post-show promotions on social media, when and how often to post via social media, and how to jump start promotions if you don’t already have a social media presence.
This complimentary one-hour webinar will be held at two different times on Wednesday, February 12, 2014 (11:00 AM, CST and 1:00 PM, CST). Click here for more information.
Connect with IMA Colleagues on IMA LinkedIn
IMA’s LinkedIn Group is a forum where IMA members, their employees and IMA staff openly discuss issues relating to our industry and interact with potential marketing partners.
Check out IMA’s social media guidelines and then share your thoughts with us on a regular basis!