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In this February 2014 Issue . . .

IMA Offers Shared Booth Experience for Three Conferences in 2014

The IMA is pleased to announce the expansion of the Shared Booth Experience. Each year since 2012, the IMA Board has committed to continue to expand the Shared Booth Experience program to include new niche trade show opportunities. 2014 will feature three opportunities:

  • Total Rewards 2014, sponsored by World at Work (May 19-21 at the Gaylord Texan Resort & Convention Center in Dallas). Niche: Compensation, Benefits and Recognition

    Total Rewards 2014 will incorporate up to five (5) booth partners who are new to this trade show. The Total Rewards audience is made up of compensation, benefits and total rewards decision makers and influencers. All Total Rewards Booth partners must be first-time exhibitors and be approved by Total Rewards. The estimated cost for exhibiting at Total Rewards 2014 is $3,100-$3,500.

  • Safety 2014, presented by the American Society of Safety Engineers (June 8-11 at the Orlando Convention Center in Orlando). Niche: Safety, Health and Environmental (SHE)

    ASSE attracts an exclusive group of more than 4,000 buyers in the SHE profession who are looking for realistic solutions and alternatives for their safety programs. The estimated number of booth partners for this first-time exhibiting opportunity is up to seven (7). The estimated cost for exhibiting at Safety 2014 is $4,000-$4,500.

  • IMEX America 2014 (October 14-16 at the Sands Expo and Convention Center in Las Vegas). This travel-focused show attracts more than 4,000 hosted buyers and attendees, many of whom purchase merchandise and cards for their programs, as well as travel. Last year, IMA and ten (10) IMA members shared a 10’ x 30’ booth. Due to the success of the past two years, IMA is investigating expansion options for 2014. The number of booth partners has not yet been finalized, but could be capped around ten (10), depending on final arrangements. All booth partners must be approved by IMEX America. The estimated cost for exhibiting at IMEX America 2014 is $6,000-$6,500 with the new booth configuration.

The estimated costs are a fraction of the cost of exhibiting independently. If you are interested in becoming a booth partner for any of the conferences, please send an e-mail expressing your interest to IMA Executive Director Carla DeFlorio at before Friday, February 19, 2014.

2014 Circle of Excellence and Recognition Award Recipients to be Honored at IMA Summit in Philadelphia – Submissions Due May 15th

This year, IMA's major awards will be presented at the Executive Summit, scheduled July 27 - 29 in Philadelphia, Pennsylvania. Three hundred and fifty plus industry professionals will be in attendance as the Circle of Excellence and Social Responsibility Awards will be announced. The COE award winning case studies will also be showcased at IMEX America and featured online on

Applications for both award programs are due May 15. Click on the appropriate title below to access the applications:

Circle of Excellence Award

Recognition Circle of Excellence Award

IRF Third Thursday Series: Wrestling the Digital Lion: How to Tame Business Challenges Using Digital Solutions

The Incentive Research Foundation is in the midst of running an on-going education series targeted at professionals involved or interested in incentives, recognition, engagement, and motivational meetings. The sessions will take place on the Third Thursday of every month.

The February 20th event will feature IMA President Emeritus and current Recognition Council President Cindy Mielke, CPIM and Lynn Randall discussing the digital challenges that today’s businessperson faces. The session’s primary objectives will deal with:

  1. How Social Media Strategies must be integrated with reward and recognition programs
  2. Enabling business goals and objectives through technology or digital solutions
  3. Extending the recognition impact of rewards and group incentive travel programs with digital solutions
  4. Leveraging data to improve program and demonstrate how program is achieving and supporting business objectives

All events will be released at 11:00 AM PT/ 12:00 PM MT/ 1:00 PM CT / 2:00 PM ET on the Third Thursday of each month. Click here to access this and previous recordings.

Free Webinar on Social Media for Trade Show Promotions Offered by Skyline Exhibits

Social media is not a threat to trade shows - it's actually a great medium to share your product promotions and get more people to your trade show booth! Learn more about which social media platforms to use first, content tips in social media, different examples ot pre-show, at-show and post-show promotions on social media, when and how often to post via social media, and how to jump start promotions if you don’t already have a social media presence.

This complimentary one-hour webinar will be held at two different times on Wednesday, February 12, 2014 (11:00 AM, CST and 1:00 PM, CST). Click here for more information.

Tradeshow Calendar

February 2014
National Sports Forum, Hotel Intercontinental, Dallas
March 2014
All Payments Expo (APEX) (formerly Prepaid Expo),
The Mirage, Las Vegas
May 2014
Total Rewards 2014, Gaylord Texan Resort & Convention Center, Dallas
June 2014
Safety 2014, Orlando Convention Center, Orlando
July 2014
IMA’s 15th Annual Executive Summit, SAVE-THE-DATE
Sheraton Philadelphia Society Hill Hotel, Philadelphia.

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