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In this January 2014 Issue . . .

IMA Offers Shared Booth Experience for Three Conferences in 2014

The IMA is pleased to announce the expansion of the Shared Booth Experience. Each year since 2012, the IMA Board has committed to continue to expand the Shared Booth Experience program to include new niche trade show opportunities. 2014 will feature three opportunities:

  • Total Rewards 2014, sponsored by World at Work (May 19-21 at the Gaylord Texan Resort & Convention Center in Dallas). Niche: Compensation, Benefits and Recognition

    Total Rewards 2014 will incorporate up to five (5) booth partners who are new to this trade show. The Total Rewards audience is made up of compensation, benefits and total rewards decision makers and influencers. All Total Rewards Booth partners must be first-time exhibitors and be approved by Total Rewards.

  • Safety 2014, presented by the American Society of Safety Engineers (June 8-11 at the Orlando Convention Center in Orlando). Niche: Safety, Health and Environmental (SHE)

    ASSE attracts an exclusive group of more than 4,000 buyers in the SHE profession who are looking for realistic solutions and alternatives for their safety programs. The estimated number of booth partners for this first-time exhibiting opportunity is up to seven (7).

  • IMEX America 2014 (October 14-16 at the Sands Expo and Convention Center in Las Vegas). This travel-focused show attracts more than 4,000 hosted buyers and attendees, many of whom purchase merchandise and cards for their programs, as well as travel. Last year, IMA and ten (10) IMA members shared a 10’ x 30’ booth. Due to the success of the past two years, IMA is investigating expansion options for 2014. The number of booth partners has not yet been finalized, but could be capped around twelve (12), depending on final arrangements. All booth partners must be approved by IMEX America.

The estimated cost for shared booth partners is typically a fraction of the cost of exhibiting independently. If you are interested in becoming a booth partner for any of the conferences, please send an e-mail expressing your interest to IMA Executive Director Carla DeFlorio at by Wednesday, January 22, 2014.

New Resources You Can Use

From the Incentive Research Foundation: 2014 Trends in Engagement, Incentives, and Recognition

The IRF has recently published 10 trends that affect our industry. They include:

  1. Results Matter: Engagement Sponsors Search For More Tangible Outcomes
  2. Poaching: The Battle For Talent Takes On A New Dimension
  3. Leadership Squeeze: A Shrinking Pipeline Of Candidates Concerns Executives
  4. Digital Revolution: The Battle For Talent Takes On A New Dimension
  5. Big Data: Significantly Greater Expectations For Program Planners
  6. Quality Over Quantity: The Key For Incentive Travel In 2014
  7. The Total Experience: The Top Trend
  8. The Economy And New Technologies Benefit Merchandise/Gift Card Programs
  9. The Role of Procurement Is Morphing
  10. Selling Sales Incentives Has Become More Complex

The research presents some very interesting insights. To review the complete article, click here.

PIC White Paper: Prescription to Success: Employee Engagement Saves Lives in the Healthcare Industry
As the Affordable Care Act (ACA) becomes reality for millions of Americans, a paper comes from the Performance Improvement Council (PIC) of the Incentive Marketing Association (IMA) that concludes: "one of the most effective ways to improve the quality of patient care is to invest in helping healthcare employees feel more engaged in their work” so they have a better chance to realize their goal of "helping patients and saving lives.”

In Prescription for Success: Employee Engagement Saves Lives in the Healthcare Industry, PIC member and O.C. Tanner Business Development VP, Michelle M. Smith outlines why implementing healthcare employee engagement programs work:

  • Employee Engagement = Patient Care Quality & Satisfaction because patient satisfaction levels directly relate to staff interaction and that recognition can lead to more respect, visibility and better performance.
  • Perception Is Powerful when just implementing a recognition program can boost employee engagement levels before the first award is given.
  • Managers Play a Key Role in every business, but it is critically important for healthcare leaders to overcome the overwhelming challenge that nearly half of all employees don’t feel their management cares about them – a catastrophic situation in healthcare.

Smith adds, "Each year, 195,000 patients die from avoidable mistakes – far more people than will be killed by gun violence and drunk drivers. Yet, while these deaths can be prevented, the healthcare industry still lacks strong support for business tools that can engage its workforce and turn these statistics around.”

U.S. Postal Service to Increase Postal Rates for 2014

On January 26, 2014 the U.S. Postal Service® (USPS) will implement new postage rates for several mail classes including First Class Package Service, Priority Mail® and Priority Mail Express® along with many special services.

Consumers themselves will not face an immediate financial burden as forever stamps, first-class postage price-capped regardless of current rates, are available for purchase at the current $0.46-rate until Jan. 26. After, first-class single-piece letters will require a $0.49 stamp.

The USPS, which says it lost $5 billion through Sept. 30, 2013 and $15.9 billion in 2012, claims it desperately requires these rate increases as the business has struggled for years, as mail volume decreases have been rapid and consistent. Since 2006 the USPS has also defaulted on three congressionally required payments of $5.6 billion annually to cover future retirees’ health care costs.

Click here to view a summary of the 2014 USPS Postage Rate increases.

IMA, IMRA and IGCC Activities at PPAI

PPAI Expo is next week and the IMA and SIGs will be well represented. IMA, IMRA and IGCC will be sponsoring booths at this year’s brand. Expo. In addition, IMRA will once again be offering the IMRA Café on the brand. show floor for attendees’ convenience. Be sure to visit each of the booths as follows:

IMA Booth #8110
IMRA Booth #8108
IGCC Booth #8307

PPAI Calendar Note

January 15
IMRA Café on the brand. Expo Show Floor available on cash basis
11:00 – 11:30 AMWorking with Your Territory Incentive Representatives
Presented by Greg Canose, IP, IMA President Emeritus,
Award Marketing Services, LLC
On the brand. Expo stage.
2:00 – 2:30 PMIncluding Gift Cards in Your Total Incentive Solution
Presented by members of the IGCC Board
On the brand. Expo stage.
5:15 – 6:45 PM IMA Membership Meeting and Reception at the IMRA Café
January 16
IMRA Café on the brand. Expo Show Floor available on cash basis
11:00 – 11:30 AM Breaking Beyond the Generational Divide:
Optimizing Performance

Moderated by Louise Anderson, CPIM, 2014 IMA President, Anderson Performance Improvement
On the brand. Expo stage.
12:00 – 12:30 PMIncreasing Your Promotional Product Business by Selling Incentives
Presented by Sean Roark, CPIM, PromoPros, Inc./ IncentPros, Inc.
On the brand. Expo stage.
January 17
IMRA Café on the brand. Expo Show Floor available on cash basis

Tradeshow Calendar

January 2014
PPAI Expo, Mandalay Bay Resort & Convention Center, Las Vegas
February 2014
National Sports Forum, Hotel Intercontinental, Dallas
March 2014
All Payments Expo (APEX) (formerly Prepaid Expo),
The Mirage, Las Vegas
May 2014
Total Rewards 2014, Gaylord Texan Resort & Convention Center, Dallas
June 2014
Safety 2014, Orlando Convention Center, Orlando
July 2014
IMA’s 15th Annual Executive Summit,
Sheraton Philadelphia Society Hill Hotel, Philadelphia.
August 2014
Incentive Buyers’ Conference, Vdara Resort & Spa, Las Vegas
September 2014
IMRA Marketing Conference, Marriott City Center, Minneapolis
October 2014
IMEX America, Sands Expo Convention Center, Las Vegas
November 2014
Money 2020, Aria Resort and Convention Center, Las Vegas

Continue the Conversation

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Check out IMA’s social media guidelines and then share your thoughts with us on a regular basis!

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