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A monthly member communication of the Incentive Marketing Association.


In this Issue

Industry Resources

Distributor Resources

Global Incentive Programs

Incentive/Recognition Case Studies

Incentive/Recognition Program Basics

Industry Suppliers/Products Search

Legal Considerations

Marketing Intelligence

Media Training

People Performance & Recognition


Return on Performance Magazine

Strategic Industry Groups of IMA

Global Incentive Council (GIC)

IMA Canada Council

IMA Europe Council

Incentive Manufacturers and Representatives Alliance (IMRA)

Incentive Gift Card Council (IGCC)

Incentive Travel Council (ITC)

Performance Improvement Council (PIC)

Recognition Council

Career Opportunities

For information on currently available positions, contact:

Todd Englander
Todd Englander Assoc., Inc.

IMA members may post available positions in the Fast Take at no cost by contacting

Letter From the President, Mike Arvelo, CPIM

Season’s Greetings, fellow Incentive Marketing Association members.

It is with gratitude and reverence that I consider my past year with the IMA board and membership. I am proud and honored to have worked alongside such a dedicated and competent group of people, and humbled by the commitment you’ve all made to the betterment of this association and the growth of our industry. The year has presented some real challenges and evidenced transition ahead. In these, we see opportunity, and I am energized by the vigor and creativity with which you are embracing the occasion. There is an excellent Board and Executive team working to lead the way, and I encourage you all to stay connected and committed to the effort; your ideas and energy are as valuable as ever.

Great things are afoot for 2014!

Mike Arvelo, CPIM

Membership Meeting

Please join us for IMA's first 2014 Memberhsip Meeting! We will be hosting a membership meeting and reception at PPAI brand Expo in Las Vegas, NV.

January 15, 2014
Member Meeting: 5:15 - 5:45 pm
Reception 5:45 - 6:45 pm

Meeting and reception will take place in the IMRA Cafe on the show floor of PPAI brand Expo. Please plan to be on the floor by 5pm to be allowed in.

Incentive Magazine Announces New Incentive Buyers Conference

As featured in Incentive Magazine . . .On Tuesday, December 17, IncentiveMagazine announced the launching of a new industry educational event. The Incentive Buyers Conference (IBC) will take place August 17 – 19, 2014 at the Vdara Hotel & Spa in Las Vegas. The hosted buyer show will focus on educating incentive industry buyers as well as providing them with opportunities to meet with suppliers from the merchandise and gift card industries.Incentive will partner with IMA and the Incentive Research Foundation (IFR) to offer industry-leading educational content. For more details on the IBC, click here.

Positive Press

ASI Survey Says that Corporate Gift Giving for Employees and Clients is the Highest in Four Years

The Advertising Specialty Institute® (ASI) released results from its annual corporate gift-giving survey earlier this month showing spending on employees and clients is the highest it’s been in four years.

Companies giving gifts told ASI they plan to spend an average of $44.98 for employees and $33.92 for clients and prospects this holiday season, compared to $41.70 and $26.48, respectively, given last year. Data shows buyers are not expecting to give out as many items, but are spending more on the items they do give. Read more.

2014 IMA Shared Booth Opportunities Announced

IMA is pleased to announce the expansion of the shared booth experience. In 2012, IMA conducted an experiment in conjunction with the IMEX America show. IMA created an opportunity for its members to participate in a tradeshow as part of a collaborative IMA Incentive Marketplace. The experiment was very successful, so the IMA Board made a commitment to continue to expand this experience to other niche tradeshow opportunities. The Total Rewards tradeshow sponsored by World at Work was added in 2013. IMA is proud to announce an opportunity for three upcoming tradeshows in 2014: Total Rewards 2014 (May 19 – 21 in Dallas), Safety 2014 (June 8 - 11 in Orlando), and IMEX America 2014 (October 14 – 16 in Las Vegas). Each of the shows has particular niches that will be described in upcoming editions of FastTake. Be on the lookout for each of these great opportunities!

This year, IMA and ten IMA members shared a 10’ x 30’ booth at IMEX America. Due to the success of the past two years, IMA is investigating expansion options for 2014. This travel-focused show attracts more than 4,000 hosted buyers and attendees, many of whom purchase merchandise and cards for their programs, as well as travel. The estimated cost for each booth partner is typically a fraction of the cost of exhibiting independently. While all exhibitors, including booth partners, must be approved by IMEX America, IMA would like to gage potential interest from our members. If you are interested in this concept and would like more information on the IMA Incentive Marketplace at IMEX America 2014, please send an e-mail to IMA Executive Director Carla DeFlorio at by January 3, 2014.

IMA Education Foundation Sponsorship Opportunities

IMA’s Education Foundation Partnerships offer you a cost-effective opportunity to position your organization as an industry leader and an industry advocate while you are helping IMA fund industry research, education, and industry awareness initiatives, all designed to increase incentive sales.

In addition to supporting IMA, Education Foundation Partners realize valuable marketing benefits. All Education Foundation Partners will be identified in IMA’s 2014 - 2015 print membership directory, the Incentive Source, the industry’s best networking tool, and in IMA’s online directory available at In addition, each Partner will receive a special logo to display on their Website recognizing their contribution.

Your logo will also be displayed on the rotating banner on the home page of

Each partnership level also offers additional, unique benefits. Read more

For more information, please contact Carla DeFlorio at

Call for IMA Summit Committee Members

IMA is looking for willing members to serve on the 2014 IMA Summit Committee. If you have interest in participating in this volunteer opportunity, please contact Nicole Sweigart at by January 3, 2014.

Renewal Reminder

Don’t forget to renew your IMA membership. IMA renewals were sent out electronically in mid-November.

The 2014 agenda includes marketing webinars, the Principles of Results-Based Incentive Program Design Curriculum, the 2014 Executive Summit in Philadelphia (July 27 – 29) , and various networking opportunities. Be sure to check your in-box for your renewal notice or contact us if you have not received one at

IMA Offices Have Relocated

IMA’s association management company, Ewald Consulting, Chicago has moved their offices to Rosemont, Illinois.

Members may continue to use the current numbers which will be transferred during transition. Email continues to be the best communication option during the transition:

IMA Office:
Carla DeFlorio, IMA Executive Director:

IMA’s new office address is:

Incentive Marketing Association (IMA)
9700 W. Bryn Mawr Avenue, Suite 210
Rosemont, IL 60018

14 Brand and Marketing Trends for 2014

It was management consultant, Peter Drucker, who advised the best way to predict the future was to create it. Creating new things being difficult, the next best way is to have access to validated and predictive loyalty and emotional engagement metrics to help point the way. Happily, we do. And after examining over 100,000 consumer assessments, we’ve identified 14 critical trends to help marketers create their own, successful futures next year.

  1. Consumers Expect More: Over the past 5 years consumer expectations have increased on average 20%. Brands have kept up by only 5%, a big gap between what’s desired and what’s delivered. The ability to accurately measure real, unarticulated expectations, will provide significant advantages.
  2. Attention Must Be Paid to Brands: Increased expectations come with a greater sense of product and service commoditization. You may be known, but you need to be known for something meaningful and important to consumers. Read more.

Industry News

Maritz Motivation Solutions Launches The Maritz Reward Studio

Understanding that companies sometimes have a need for rewards-only solutions, Maritz Motivation Solutions has announced the launch of The Maritz Reward Studio – a new division specializing in providing global reward solutions that are grounded in the latest human behavior research. Click here to continue.

Members on the Move

Norma Jean Knollenberg, CIP, CPIM, president of Top Brands, Inc., has joined the PPAI Board of Directors, effective immediately.

John Tomczyk joined Travel Tags, Inc. as Vice President of Innovation on November 25, 2013.

National Gift Card Corp. (NGC) recently announced that it has named Lizz Wheeler as a Vice President of Business Development.

Incentive Marketing Association
9700 Bryn Mawr Avenue, Suite 210
Rosemont, IL 60018
P: 630.369.7780