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In this October, 2013 Issue . . . Important 2014 Dates

  • Expand Your Incentive Marketing Intelligence
  • Colleague Conversation Coming: Tech Tools 101 – November 20, 2013
  • New Resource on establishing a "Systems Framework”
  • IMA at IMEX, PPAI, and the 2014 Summit
  • Continue the Conversation through Social Media

Expand Your Incentive Marketing Intelligence - Register for the Principles of Results-Based Incentive Program Design Webinar Today!

Part 1 – October 23 - 1:00 - 2:00 pm CDT / GMT -5:00
Part 2 – October 24 - 1:00 - 2:00 pm CDT / GMT -5:00

Both sessions will be recorded and registrants may access the recording at any time.

A recent survey of IMA Members found that the IP designation is synonymous with industry knowledge and is the mark of an industry leader. Earning your Incentive Professional credential is easier than you think! Individuals who master IMA's signature Principles of Results-Based Incentive Program Design curriculum, as illustrated by passing the Principles exam, earn this industry distinction, a competitive advantage for you and your company.

The complete Principles course is available online at The course content is ideal for new employees, provides your sales team with valuable resources and selling points, and delivers compelling information to share with your clients.

Our two-part Webinar prepares you to take the online multiple choice Principles exam. Presenter Barbara Hendrickson, CPIM, Visible Communication, will review the course highlights that feature research and learnings that you will be able to apply directly to your business. The Webinar will be recorded and registrants will have 24/7 access to this resource. The Webinar registration fee is $50.00 for IMA members. A discount is available for groups of three or more. Click here to register.

Colleague Conversation Coming – Tech Tools 101

Mark your calendar for Wednesday, November 20, 1:00 – 2:00 PM, CT when Jeff Dalton and Alex Calicchio present an introduction to technology terms and concepts that are familiar to people who work with technology all the time, but may not be to others. Learn more about new technologies like Cloud Computing, Facetime, Hangout, Dropbox and more.

New Resource You Can Use

Establishing a "Systems Framework” to ensure all critical variables required to drive performance have been exposed

New CPIM Resource Available for IMA Members by Jean-Claude Latter, CPIM and Karen Latter, CPIM.

Connecting people to the plan requires a systematic approach when designing Incentive programs. The methodologies and approach discussed in this paper provides a comprehensive "Systems Framework” ensuring that all the critical factors required to drive desired performance have been exposed, considered, built into a "best practice” solution and implemented to create a sustainable solution with the overall objective of achieving the client’s desired results. Read more under IMA's Research & Resourses' People Performance and Recognition.


If you are attending IMEX America, October 15 – 17, in Las Vegas, please stop by the IMRA Booth #1661 to say hello. IMA, Bulova, Bushnell, Castelli North America, FujuFilm, Omaha Steaks, Royal Performance Group, Sony, Very Bradley, and Waterford Wedgewood Royal Doulton will exhibit together to promote the use of tangible incentives in travel programs.

Upcoming Industry Events

IMEX America – IMA Exhibit, Booth #1661
October 15 – 17, 2013, The Venetian, Las Vegas

Save these 2014 Dates

PPAI Brand Expo
January 14 – 17, Mandalay Bay, Las Vegas

IMA Membership Meeting and Reception at PPAI brand – Date Change
January 15
More details will be available soon.

IMA’s 15th Annual Executive Summit
July 27 – 29
More details will be available soon.

Continue the Conversation:

Connect with IMA Colleagues on IMA LinkedIn

IMA’s LinkedIn is a forum where IMA members, their employees and IMA staff openly discuss issues relating to our industry and interact with potential marketing partners.

Connect with End Buyers at

Return On Performance (ROP) is the official online, end-user publication of the
Incentive Marketing Association. IMA works to raise the corporate community's awareness of the power of incentive programs and, through ROP, provides the latest best practice strategies and research to engage, align and motivate employees, business partners and customers to yield measurable corporate results.

Also, our ROP Facebook is a public-access forum that represents the IMA and its Members to the corporate community. We encourage you to share case studies, best practices, and other "thought-leader” information on our ROP wall.

Check out IMA’s social media guidelines and then share your thoughts with us on a regular basis!

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