Welcome to the Incentive Marketing Association (IMA) Did you know corporate America spends nearly $46 billion dollars each year on incentives?  Why? Because incentives work! IMA wants to help you learn how incentive programs can be used to drive your business. IMA is your source for the latest information, research, and education on using incentive programs to motivate your employees and customers.  IMA provides education and information services, publications, conferences and seminars, media representation, research, and public relations efforts to its members and to businesses to help them effectively design and use incentive programs.  Many of these resources are available by simply clicking on Research and Information.  This Web Site also gives you access to the leading suppliers in the incentive field by clicking on Incentive Suppliers.  IMA’s online membership directory includes:  Advertising/Sales Promotion Agencies; Consultants, Distributors; Gift Card/Certificate Suppliers; Fulfillment Companies; Incentive Houses; Manufacturers; National Marketing Companies; Performance Improvement Companies; Representatives; Travel Specialists and the industry’s major trade publications and trade show managers.   IMA is the umbrella organization for the Global Incentive Council, the Incentive Gift Card Council, the Incentive Manufacturers & Representatives Alliance, the Online Incentive Council, the Performance Improvement Council and the IMA Canada Council.  These Strategic Industry Groups represent the key companies in their segments and each Strategic Industry Group offers additional resources on how to utilize incentive programs as effective business tools.   See "Strategic Industry Groups" for more information. IMA endorses