The Art of Motivation: An Incentive Industry Primer
Why do people do the things they do? It is because their behavior is being influenced by a variety of factors that motivate them. For instance, hunger motivates a person to forage for food.
The fact is that goals direct our behavior. After all, one of the most fundamental equations in all psychology is:
Ability x Motivation = Performance
However, an individual is not motivated to obtain every incentive offered to him or her. The incentive has to have a perceived value, and when the individual is willing to expend effort to obtain the incentive, it becomes a goal.
The concept of incentive motivation recognizes that the characteristics of the goals we work to obtain influence our behavior. From the perspective of incentive motivation, experts conclude that incentives are the major force underlying what we do. We work to obtain the goals that are emotionally meaningful to us.
Goals direct our behavior. Employees and consumers can be motivated and "The Art of Motivation" will provide a blueprint for your success.
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To view a Blueprint on "How to Develop an Incentive Program," click here.
To request a copy of The Art of Motivation, click here. (International shipping only available to Canada)
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