The Incentive Program
What is an incentive program?
Incentive Magazine defines it as a "planned activity designed to motivate people to achieve predetermined organizational objectives." Simply put, it's a structured plan to get people to do what you want them to do.
Why do people do the things they do? It's because their behavior is being influenced by a variety of factors that motivate them. For instance, hunger motivates a person to forage for food. When an incentive (an object or event that is valued) is included with a specific goal, an individual is further motivated to achieve the goal. One of the most fundamental equations in all psychology is: Ability x Motivation = Performance.
Here is more information on Incentive Programs:
For more information on Incentive Programs, contact IMA at 630-369-7780, or e-mail IMA@incentivemarketing.org
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