Reward and Retention Efforts Can Produce
Multimillion-dollar Returns
 
That's what Andersen Consulting found in a survey of about 500 executives at more than 250 companies. Here's what the study revealed:
  • programs to retain and reward leading sales, marketing and customer service people can give a $40 million lift to a $1 billion business's bottom line.
Nothing to sneeze at, huh? The biggest payback--$13 million--came from efforts to motivate and reward employees. Programs to draw and keep talent add $10 million to a bottom line. So, add the research to the growing pile of evidence showing that incentives can play a big role in a company's success.
June 2001

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