IMA's Certification
 Approved Resource Topics
One of the criteria for CPIM certification is the development of a seminar Power Point presentation or white paper on a topic or content specific and relevant to the incentive marketplace. The Certification Team has approved the following topics:
Category: Incentive Program Best Practices
Description: Overview of current incentive topics or emerging issues.
Topics:
- Corporate gift giving best practices
- Sweepstakes contests and games best practices
- Use of incentives in CRM
- Best practices in presenting, marketing, and the use of technology to communicate programs
- Measurement of incentive programs (financial and non-financial)
- Legal regulation of incentive programs
- Taxation issues facing incentives
- Event marketing and the use of incentives
- Tradeshow marketing and best practices
- Use of incentives in loyalty programs and best practices
- Charitable donations and cause related promotion in incentive programs
- Overview of all card types, gift, debit, virtual, spending cards
- Individual incentive travel trends and best practices
Category: How to Sell To Specific Industries
Description: Description and nuances, language specific to these industries:
Topics:
- Healthcare
- Financial services
- Pharmaceutical
- Realtors
- Gaming
- Human Resources
- Auto dealerships
- Event and meeting planners
Category: General business issues
Description: Research applicable to the state of our business
Topics:
- Push/pull distribution and opportunities to use
- Conducting market segmentation
- Helping manufacturers with loaded programs
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Download all CPIM information and Guidelines
CPIM Introduction / Homepage
CPIM: How to Achieve
CPIM: Assessment Tool
& Application
CPIM: Exam
CPIM Industry Resource Guidelines:
CPIM: Approved Resource Topics
CPIM: Renewal
CPIM: Recipients
CPIM: FAQ’s
CPIM: Downloadable Forms
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