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IMA's Certification
About CPIM
How to Achieve the CPIM:
- Passing the Principles of Results- Based Incentive Program Design exam, based on the principles of Results- Based Incentive Program Design curriculum, which is available online at www.incentivemarketing.org. The exam is also available online.
- Successfully completing the Assessment Tool to demonstrate you have been in the incentive industry for a minimum of two years and have participated in learning and leadership building opportunities.
- Developing a Resource (White Paper or Power Point presentation) on a topic of relevance to the incentive industry.
Recommended CPIM timetable:
Though you may complete each requirement of the CPIM program in any order, to streamline your process, the following timetable is recommended:
- January – May: Study Principles of Results-Based Incentive Program Design curriculum.
- March: Complete and submit Assessment Tool with CPIM application and fee.
- June - July: Take the Principles of Results-Based Incentive Program Design Exam online or in person at the IMA Summit. Pre-registration and fee is required.
- July: Submit your topic for your industry resource.
- July – August: Submit your industry resource to the CPIM Review Committee.
- September: Receive your CPIM Designation at IMA’s Annual Membership Meeting!
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Download all CPIM information and Guidelines
CPIM Introduction / Homepage
CPIM: How to Achieve
CPIM: Assessment Tool
& Application
CPIM: Exam
CPIM Industry Resource Guidelines:
CPIM: Approved Resource Topics
CPIM: Renewal
CPIM: Recipients
CPIM: FAQ’s
CPIM: Downloadable Forms

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