Incentive Trends and Industry Compensation Study
Not surprising, IMA members responding to the 2009 Trends and Compensation Study told us their number one challenge in 2010 will be dealing with the impact of the stalled economy. Developing new customers was a close second. For this reason, 35% of the respondents told us formulating key strategic partnerships to open new markets will be the most effective thing they can do to drive business in 2010.
The results of the study also showed little change in earnings compared to compensation levels reported in the 2007 study. In 2009, the majority of respondents (47%) indicated their organization’s senior management earned in excess of $150K annually. The majority of VP or Director of Sales earned between $125K -$150K, though 21% of the respondents reported their senior sales management earned in excess of $150,000. On average, top performing sales people salaries ranged between $75K to $100K. Majority of project managers earned between $50K - $75K, while project coordinators typically earned between $25K to $50K. Majority of customer service reps (63%) also earned $25K to $50K annually.
Fifteen percent of IMA’s membership responded to the survey.
Download the Compensation Survey Results here.
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