|
 To order the print version and the interactive CD of this program, Click Here
Introduction
|
1.0
|
Underlying Principles Series Topics
What is an Incentive Program
What Motivates
The Linkage of Incentive Programs to Performance
Content and Process Theories of Motivation
Series 1 Self Check and Answer Key
|
|
2.0
|
Design Principles Series Topics
10 Steps to an Effective ROI Incentive Program (Overview)
Step 1, Strategic Planning Guidelines
Step 2, Audience Identification
Step 3, Fact Finding and Involvement
Step 4, Program Structure
Step 5, Communication and Training
Step 6, Rewards and Recognition
Step 7, Budget
Step 8, Program Measures
Step 9, Tracking and Administration
Step 10, Analysis and Feedback
How to Develop an Incentive Program
Maximizing Performance Improvement Through Effective Communication
Series 2 Self Check and Answer Key
|
|
3.0
|
Award Selection & Administration Series Topics
When to use Branded vs. Promotional Products
Motivational Merchandise ROI Measures
Cash vs. Merchandise
Why do Lifestyle Incentives Work
Learning the Science of Reward Selection
Overview of Incentive Travel for the Basis of Rewards
Incentive Travel Site Selection
Incentive Travel Award Types
Overview of Gift Card and Certificates
Gift Card Types
The Role of Gift Certificates and Cards in Corporate Recognition
Series 3 Self Check and Answer Key
|
|
4.0
|
Measurement Series Topics
Overview of the PIBI Model
Overview of ROI Measures
ROI Incentive Programs: Driving People, Driving Profits
Overview: ROI Measurement Approaches
Determining the Return on Investment of Incentive Travel Programs
The Master Measurement Model of Employee Performance
Tracking the Long-Term Impact of Incentive Programs Using Readily Available Employee Data
Performance Measurement & Incentives In The Era Of Sarbanes-Oxley
Series 4 Self Check and Answer Key
|
|
5.0
|
Technology Series Topics
Relationship Marketing via the Internet
Incentive Technology
Leveraging Technology to Improve Incentive and Recognition Programs
Series 5 Self Check and Answer Key
|
|
6.0
|
Non-Sales Employee Programs Series Topics
The Economics of Retention
Reward With Awards:
How Merchandise Incentives can Improve Morale, Retention, Recruiting, and All Around Good Will
Why Incentive-Based Safety Programs Work
Series 6 Self Check and Answer Key
|
|
7.0
|
Sales & Channel Partner Program Series Topics
The Sweet Sound of Sales Success
Using Incentive Programs to Boost Sales
Making the Case for Sales Incentives
Series 7 Self Check and Answer Key
|
|
8.0
|
Consumer Incentive Program Series Topics
Designing Effective Consumer Programs
Consumer Premiums
Selecting Premiums
Fulfillment of Package Related Premiums
Contests and Sweepstakes
Gift with Purchase Strategies
The Economics of Customer Retention
Series 8 Self Check and Answer Key
|
|
9.0
|
Corporate Gift Giving Series Topics
Corporate Gift Giving is the Ultimate Form of Target Marketing
Gift Selection Guidelines
Corporate Gift Audiences
|
|
