Incentive Marketing Association

The Principles of Results-Based Incentive Program Design curriculum is available to IMA Members at no cost. Non-members can order an Interactive CD of the Curriculum for $19.95.
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	Introduction
1.0	Underlying Principles Series Topics What is an Incentive Program What Motivates The Linkage of Incentive Programs to Performance Content and Process Theories of Motivation Series 1 Self Check Series 1 Answer Key
2.0	Design Principles Series Topics 10 Steps to an Effective ROI Incentive Program (Overview) Step 1, Strategic Planning Guidelines Step 2, Audience Identification Step 3, Fact Finding and Involvement Step 4, Program Structure Step 5, Communication and Training Step 6, Rewards and Recognition Step 7, Budget Step 8, Program Measures Step 9, Tracking and Administration Step 10, Analysis and Feedback How to Develop an Incentive Program Maximizing Performance Improvement Through Effective Communication Series 2 Self Check and Answer Key
3.0	Award Selection & Administration Series Topics When to use Branded vs. Promotional Products Motivational Merchandise ROI Measures Cash vs. Merchandise Why do Lifestyle Incentives Work Learning the Science of Reward Selection Overview of Incentive Travel for the Basis of Rewards Incentive Travel Site Selection Incentive Travel Award Types Overview of Gift Card and Certificates Gift Card Types The Role of Gift Certificates and Cards in Corporate Recognition Series 3 Self Check and Answer Key
4.0	Measurement Series Topics Overview of the PIBI Model Overview of ROI Measures ROI Incentive Programs Overview ROI Measurement Approaches Determining the Return on Investments, Part 1 Importance Performance Grid, Part 2 Master of Measurement, Part 1 Tracking Performance, Part 2 Proposed Family Measures, Part 3 Tracking Long Term Impact on Incentive Programs Performance Management and Incentives Series 4 Self Check and Answer Key
5.0	Technology Series Topics Relationship Marketing via the Internet Incentive Technology Leveraging Technology Series 5 Self Check and Answer Key
6.0	Non-Sales Employee Programs Series Topics The Economics of Retention Reward With Awards Why Incentive-Based Safety Programs Work Series 6 Self Check and Answer Key
7.0	Sales & Channel Partner Program Series Topics The Sweet Sound of Sales Success Using Incentive Programs to Boost Sales Making the Case for Sales Incentives Series 7 Self Check and Answer Key
8.0	Consumer Incentive Program Series Topics Designing Effective Consumer Programs Consumer Premiums Selecting Premiums Fulfillment of Package Related Premiums Contests and Sweepstakes Gift with Purchase Strategies The Economics of Customer Retention Series 8 Self Check and Answer Key
9.0	Corporate Gift Giving Series Topics Corporate Gift Giving is the Ultimate Form of Target Marketing Gift Selection Guidelines Corporate Gift Audiences Series 9 Self Check and Answer Key
10.0	Appendix Glossary of Incentive Industry Terms Choosing a Performance Improvement Company Overview of Tax Regulations Bibliography About the Authors and Contributors

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