Welcome to IMA’s Wealth of Resources
Reserach and resources pertaining to the Incentive Industry and the use of Incentives.
Winners of the Circle of Excellence Award. Showcased examples of best practices in the design and implementation of employee incentive, sales incentive and channel programs and consumer promotions.
Incentive Marketing Basics
Art of Motivation
Design an Incentive Program
Glossary of Incentive Terms
Orientation to the Incentive Marketplace
Power of Incentives
IMA’s research library includes studies conducted by the Incentive Federation and the Forum for People Performance Management & Measurement at Northwestern University
A collection of white papers and presentations on People Performance and Recognition, Award Choices, Customer Loyalty and Online Incentives Programs.

Based on the latest research on incentive programs and people performance management and measurement, this curriculum is relevant for incentive suppliers and managers at corporations, organizations, or agencies that serve them, who are responsible for specifying, designing, or implementing incentive programs as a means of improving performance.
IMA’s Certification (IP and CPIM) test is based off this curriculum.
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