IMA Marketing Opportunities in 2010
Return on Performance Media Kit
Return on Performance is the definitive voice of the incentive marketing industry providing the latest best practice strategies and research to engage, align and motivate employees, business partners and customers to yield measurable corporate results.
Advertise in The 2010/2011 Incentive Source, IMA's print directory.
For more information, click here.
Trade Shows at a Glance (PDF Power Point Presentation Click Here)
World at Work, SHRM Show, New York HR Week, The Incentive, Reward & Recognition Show
Workforce Management and Workforce.com
The Incentive Marketing Association (IMA) is excited to announce a new partnership that will help you sell your product and services offerings to prospective clients next year. We have formed a relationship Workforce Management and Workforce.com to support your year-round marketing efforts with a three part integrated media offering (In-print/Online and In-Person) to get The IMA and its member’s message(s) out to the 450,000 plus print and online HR Management consumers of Workforce Management’s content that seek strategies and solutions to attract, motivate and keep superior talent for their companies.
There will be three 2010 cycles/opportunities to reach Workforce Management’s readers….
· The first cycle tied to your promotion efforts around World at Work and SHRM annual conferences.
· The second cycle around your promotion efforts for the Fall Motivation Show.
· The third online only cycle that will run from November 2010 to February 2011 to help you close business during your prime selling season.
Sponsors can participate in one or all three of these flights and we have worked with Workforce Management to put together an attractive and efficiently priced media package for our members. Sponsors will not only see their ads in Workforce Management but also be able to post white papers and webinars online in the Incentive Management Micro-site that will appear on Workforce.com and linked from the Workforce Week E-newsletter. Below is the breakdown of the significant reach that this section will achieve…
In print: Workforce Management (52, 673 of which 72% are HR Managers or above at large companies of 1,000 or more employees)
Online Microsite: Workforce.com Home Page and Compensation and Benefits Channel (400,000 registered members and …over 1,000,000 impressions delivered each 4 month cycle!)
Workforce Week (210,000+ opt-in subscribers every other week)
In-Person
Distribution: 2010 World at Work Conference
2010 SHRM Annual Conference
2010 Motivation Show
Pricing: Pricing for this opportunity is heavily discounted for IMA Members. To replicate the print and online cycle, an advertiser would normally spend…
Print P4C: $11,000 Net
Online 8x WFW: $18,800 Net
1,000,000 impressions: (at least) $50,150 Net
Total Value: $79,950 Net
Sponsor net cost for above visibility per cycle 1 or 2: $15,000 Net (an 80% savings!)
The link to the PDF of the brochure, www.workforce.com/mediakit/IMA, that outlines the advertising opportunities in detail. Please contact Workforce Management’s Advertising Director, Jason Asch, jasch@workforce.com or 212-210-0112 or your Workforce Management sales person for additional information.
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