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CPIM 10 - FAQ's
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IMA's Certification

  Frequently Asked Questions

Why is Certification in the incentive field beneficial?

Simply said, certification sets those with the credential apart – or above- those without it.

For some, achieving certification will become a professional goal - a way to test knowledge and to measure it against one’s peers. Others will see certification as an aid to be noticed and recognized as an industry leader and an acknowledged expert in the incentive field.

As the CPIM program becomes more established, the IMA certification will afford individuals a competitive advantage in a competitive marketplace.

Most important, achieving and maintaining the CPIM shows that the individual has accepted the challenge to stay informed of new developments in the field and to ever-increase their knowledge of incentive marketing.

Who is eligible to apply for the CPIM program?

Applicants for CPIM Certification must have a minimum of two consecutive years of industry experience and be active in the industry at the time of certification.

What is involved in earning the CPIM designation?

There are three basic requirements of the CPIM program. The following requirements may be completed in any order:

  1. A CPIM candidate must complete a point-based assessment tool that illustrates their industry experience, leadership contributions, and training. The candidate must have a total of 100 points to be eligible to pursue the CPIM certification. The assessment tool must be submitted with the CPIM application.
  2. The candidate must submit a 2,500-word white paper or a forty-minute seminar presentation on a pre-approved topic relevant to the incentive market. The Certification Evaluation Team must approve the white paper/presentation. *
  3. The candidate must pass a 100 multiple-choice test based on the Principles of Results-Based Incentive Program Design curriculum.

Are there fees required to obtain the CPIM certification?

The CPIM application fee is $100.00 for IMA members and $250 for non-members. There is also an examination fee of $225 for IMA members and $300 for non-members.

Is the CPIM a lifetime designation?

To maintain this certification, the CPIM recipient must successfully complete the renewal assessment form every three years. The renewal assessment form illustrates the CPIM’s commitment to continuing education and industry involvement. The renewal fee is $100 for IMA members and $250 for non-members. The CPIM renewal form is available here.

Why would CPIM Certification be denied?

IMA’s goal is to make the CPIM certification a meaningful, respected industry standard. Great care will be taken to assure that CPIM recipients are worthy of this designation. CPIM certification may be denied or revoked for the following reasons:

  1. Falsification or misrepresentation of education, and/or leadership and work experience on the CPIM assessment tool
  2. Failure to pass the exam
  3. Violation of testing procedures
  4. Plagiarism
  5. Inadequate essay or presentation development
  6. Failure to meet re-certification requirements

If you have additional questions please contact an IMA representative:

1601 N. Bond Street, Suite 303, Naperville, IL 60563
P/ 630-369-7780
F/ 630-369-3773

Download all CPIM information and Guidelines
CPIM Introduction / Homepage
CPIM: How to Achieve
CPIM: Assessment Tool
& Application

Principles Exam

Principles Exam Registration
CPIM Industry Resource Guidelines:

CPIM: Approved Resource Topics
CPIM: Renewal
CPIM: Recipients

IP: Recipients
CPIM: Downloadable Forms




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